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Partnering the Future: Our Community’s Ahead-of-the-Curve Thinkers Pave the Path Forward

Posted By Michael Leonetti, CSAP, Monday, March 11, 2019
Updated: Saturday, March 9, 2019

Want to know what the future holds for your organization? Go to an ASAP conference or read ASAP Media publications. It’s been that way since the first ASAP Global Alliance Summit in 1999—but two decades later, at the 2019 Summit in Fort Lauderdale, Florida, it feels different. As the future of business rapidly unfolds before us in this partnering everywhere world, it seems our thought leaders are on the cusp of just about everything.

Last fall, I kicked off three conferences in three months on two continents, each time ticking off essentially the same list of trends that now are accelerating alliances and transforming how we partner. On Tuesday, March 12, I welcome alliance management’s best and brightest at the Summit’s opening and my list of game-changing topics remains pretty much the same:

  • Artificial intelligence (AI) software learns to learn
  • Internet of Things (IoT) on the edge
  • Public cloud innovation
  • Cyber security, distributed trust, blockchain, data protection and privacy (in particular, Europe’s General Data Protection Regulation, or GDPR)
  • Med tech, organ on a chip, and bio printing
  • Agile partnering and agile technologies
  • Consumers and their tools (social media) and immersive customer experience (CX)
  • Amazon and Alibaba

For alliance managers in biopharma, I also added the volatility of the Affordable Care Act (ACA) in the US—and healthcare costs everywhere; the co-pay accumulator and the consolidation of patient access; the inevitable convergence of e-services; the role of gene therapy as an economic change maker; digital therapeutics; and new antibiotic discoveries.  

Then, each time after I ticked off this list—at the ASAP BioPharma Conference in September, at the October ASAP Tech Partner Forum, and in November at the ASAP European Alliance Summit—I found myself sitting back in wonder, listening as speaker after speaker boggled my mind. Heading into spring at this month’s Summit—and heading into summer at the June 19, 2019 ASAP Tech Partner Forum in Santa Clara, California, hosted by Citrix Systems—the ride gets even wilder, and more relevant, current, and provocative.

We’ve had CEOs onstage talking about combining Cambridge, Massachusetts, life sciences and Silicon Valley technologies into software-based, FDA-approved therapeutics that replace pills. A global alliance manager who manages a $5 billion public-private partnership dedicated to accelerating the innovative medicines pipeline. Chief alliance officers from software, artificial intelligence, and robotics companies that are partnering at light speeds to automate everything they can, from clerical work and automobile driving to marketing, sales, and even alliance management itself.  

I was amazed to hear in an IoT session the back-and-forth between speakers and audience about regulatory efforts, like GDPR, to stick the data privacy genie back into the bottle. “What about privacy?” ChromaWay’s Todd Miller asked the panelists.  Scott Smith, founder of Fathym, surprisingly replied:

I think people will eventually give up privacy. Go back 100 years, when we all lived in small villages. We lived with no privacy whatsoever. I think that today's privacy issue grows out of [Orwell’s] 1984 and the ‘70s when we were concerned about Big Brother and the CIA, but I think in comparison with human history, today's concern over privacy is an anomaly. I think we’d be shocked at what they already know. … I was sitting next to a 20 year old when Snowden came out. She said, "I thought everyone already knew this.”

There’s a reason we’re so on top of things in the ASAP community: We’re in the middle of it. We didn’t have to do a dissertation on it (though we do have a plethora of PhDs in our ranks). We’re seeing, hearing it, living it every day. That’s why we build our leadership muscle—the topic of the Q4 2018 Strategic Alliance Quarterly cover story. We’ve got to be strong and flexible to pave the road to the future through our partnerships.

Ready for our next mind-blowing workout? Join me and attend at least one of the next three events already on the calendar in this year—the March 11-13, 2019 ASAP Global Alliance Summit, the June 19, 2019 ASAP Tech Partner Forum, and the September 23-25, 2019 ASAP BioPharma Conference. You’ll return to your daily tasks with profound new insights—and a brain that’s just bulging with newfound leadership muscle.

Visit http://asapsummit.org for the most up-to-date agenda for March 11-13, 2019 ASAP Global Alliance Summit, and register for the event, at. See the ASAP Media team’s comprehensive before, during, and after coverage of the 2019 Summit in Strategic Alliance publications and on the ASAP blog.

Michael Leonetti, CSAP, is president and CEO of ASAP and executive publisher of ASAP Media and Strategic Alliance publications. A previous version of this article appeared in Q4 2018 Strategic Alliance Quarterly.

Tags:  Agile partnering  Alibaba  alliance management  alliance managers  Amazon  Artificial intelligence (AI)  bio printing  blockchain  customer experience  Cyber security  distributed trust  GDPR  healthcare  Internet of Things (IoT)  Med tech  organ on a chip  Public cloud 

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From Amsterdam to Fort Lauderdale: A Tale of Two Summits (Part 1)

Posted By John W. DeWitt, Wednesday, March 6, 2019

It’s interesting how “business ecosystems”—a biology metaphor—first became widely used terminology in the digital arena of software and technology—not in the life sciences. Same with “agile”—a development approach popularized by software startups morphed into a general teamwork and business management approach, now being adapted to collaboration within and among organizations of all types. Both of these terms took center stage in a number of presentations last November at the ASAP European Alliance Summit in Amsterdam—and will be spotlighted again next week in Fort Lauderdale, Florida, at the 2019 ASAP Global Alliance Summit, organized around the theme of “Agile Partnering in Today’s Collaborative Ecosystems.”

You’re not alone if you think that “agility” and “ecosystems” are relevant topics—but you aren’t quite sure what “agile partnering” and “ecosystem management” actually mean. These emerging concepts are being defined, researched, and tested in the real world by practitioners across the ASAP community. Their learnings became the agendas of these two conferences—creating definition and clarity, building new capabilities, sharing case examples and new practices, and exploring new models for partnering. 

Ard-Pieter de Man, CSAP, PhD—an alliance management consultant and professor of management studies at the School of Business and Economics of the Vrije Universiteit Amsterdam—has been on a tear about the topic of ecosystem management:

  • Managing ecosystems—which de Man freely acknowledges is a contradictory notion—is the theme of a panel discussion next week at 2019 Summit, where de Man will be joined by senior partnering leaders from three very different fields: Harm-Jan Borgeld, PhD, CSAP, PhD, head alliance management, Merck KGaA, Darmstadt, Germany; Ken Carpenter, senior director, global partner qlliances, JDA Software; and Sally Wang, vice president alliances and partnerships, International SOS.
  • De Man discussed his hot topic in-depth in an article he authored for the Q4 2018 issue of Strategic Alliance Quarterly that includes findings from interviews with 12 executives involved in ecosystem management.
  • In January, he elaborated on the potential alliance management implications of ecosystems and emerging ecosystem management practices in several posts he contributed to the ASAP Blog.
  •  November 8 at the ASAP European Alliance Summit, he discussed “Ecosystem Management vs. Alliance Management: What’s the Difference?”

Back in December, I caught up with de Man on Skype to ask about how he might describe ecosystem management—and how different audiences, in industries and sectors other than technology, might apply the concept to their collaborations. (For more of my conversations with De Man, see articles in December 2018 Strategic Alliance Monthly and Q1 2019 Strategic Alliance Quarterly).

“It’s much like orchestration,” he said, borrowing yet another metaphor popularized by tech. He continued (including a term from astronomy that also pops up in ecosystem conversations): “A lot of public-private initiatives involve more complex constellations with numerous partners. I did presentation last Friday for the city of Amsterdam. They have a lot of challenges. I introduced the ecosystem concept to them and they found it really useful because they’re always working with a lot of different partners. And it looks like many of these public [sector] challenges are going to be addressed by multi-partner alliances. You can’t necessarily call them ecosystems, but they have characteristics of ecosystems. Speed is getting important. You might think, with the public sector involved, that things may slow down—but that’s no longer acceptable.” He went on to say, “Alliance capability is very valuable to have, and probably a qualifier if you want the ecosystem play. But you also have to develop new capabilities—the bar has been raised over the last couple of years.”

Next week in Fort Lauderdale, De Man and his Summit panelists plan on “bringing in the experience that people have now working in such an ecosystem environment,” he explained. “Each will discuss their issues: How is ecosystem different than alliance management? What are the different approaches, different competency profiles, do you hire different people? What is the same or similar? How do you think it will develop over the coming years?”

Learn about De Man’s panel discussion and other seminal sessions at the 2019 ASAP Global Alliance Summit, and register for the event, at http://asapsummit.org. See the ASAP Media team’s comprehensive before, during, and after coverage of the 2019 Summit in Strategic Alliance publications and on the ASAP blog. 

Tags:  agile partnering  agility  alliance capability  Ard-Pieter de Man  ASAP Global Alliance Summit  collaboration  ecosystem management  ecosystems  multi-partner alliances  public-private initiatives 

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