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New Offerings at ASAP BioPharma Conference Address Wide-ranging Impacts on the Healthcare and Life Sciences Industries

Posted By Cynthia B. Hanson, Saturday, August 27, 2016

As futuristic technologies become realities, professionals in the life sciences and healthcare industries are consulting their maps and charts to determine how their companies should navigate the new waters. Attendees at ASAP’s next BioPharma Conference will have an opportunity to collectively view the vast possibilities at “New Faces, Unexpected Places in Partnering: The Foresight to Lead, the Foundation to Succeed,” Sept. 7-9 at the Revere Hotel in Boston, Mass., USA. This year’s conference will address wide-ranging impacts on the industry, including the changing political scene, multi-partnering, the Internet of Things, and assistive technologies. 

 

After a rich offering of workshops on Sept. 7, the conference will kick off with a timely address from keynote speaker Dr. Sam Nussbaum, strategic consultant, EGB Advisors, Inc., who will present a talk on “Healing the U.S. Health Care System: Collaboration is Essential” (for more information about Nussbaum, see the link in this E-news), followed by a networking opportunity. The following two days include a plenary and about 26 forward-thinking, thought-provoking sessions from which to choose.

 

"The ASAP Biopharma Conference is a must-attend for alliance professionals of all experience levels,” says Jan Twombly, CSAP, former ASAP chairman of programming, and president of The Rhythm of Business. “It traditionally offers equal parts of looking outward to how the industry is changing and the implications for managing the risk and optimizing the value of alliances and other collaborations, as well as looking inward to develop the mindset, skillset, and toolset of a modern alliance capability.”

 

Well-known and respected industry luminaries are unveiling some never-before-presented information and perspectives. Take, for example, these insightful offerings:

  •  “Applying the Latest Alliance Management Research to Your Partnering Practice,” presented by Stuart Kliman, CA-AM, partner, alliance practice leader at Vantage Partners, and Shawn Wilson, DBA, vice president and general manager at Beaulieu Group: Two new groundbreaking research studies provide critical data on current trends, challenges, and opportunities in the alliance management profession.
  • “A New Model for Western and Chinese Pharmaceutical Partnering,” presented by Brent Harvey, CA-AM, director of Alliances, Eli Lilly and Company: "How To" insights on collaboration drawn from a longstanding, advanced partnership model between Eli Lilly and Company and WuXi AppTech, which provides, among other things, examples of how to leverage the regulatory environment in China to bring new drugs to market faster.
  • “New Partnerships between High Tech and BioPharma and the Alliance Management Practices to Support Them,” presented by Russ Buchanan, CSAP head of corporate alliances at Xerox Corporation, Joseph Schramm, VP strategic alliances at BeyondTrust, and David Thompson, CA-AM chief alliance officer at Eli Lilly and Company: Key insights provided by two highly accomplished technology company alliance executives that are sure to generate discussion about how biopharma alliance professionals can overcome potential challenges when partnering with tech companies.

 Preparing for rapid change is a central theme throughout the conference, and some of the workshops are offering essential “updates” for the alliance management toolbox. “With many more partners for many more purposes, new partnering models and differences to leverage, no alliance manager can rest on his or her laurels,” points out Twombly. “Unique among biopharma alliance management conferences, the ASAP Biopharma Conference leans in on where the profession is going, not where it has been."

 

Several workshops being offered emphasize the need to stay abreast of pressing industry changes, such as “Next Generation Alliance Management, Lean and Agile” facilitated by Lynda McDermott, CA-AM, president of EquiPro International, and Annick De Swaef, CSAP, managing partner of Consensa Consulting. Their workshop addresses digitalization’s influence on biopharma and cross-industry partnering, and it centers around basic questions that everyone in the industry is asking: “Are my team's current alliance best practices future proof? Should my alliance team acquire new skills?” De Swaef recommends combining ASAP’s newly launched in-company team training with the CA-AM Certification Exam Prep to strengthen company capabilities, expand into new areas of value creation, and introduce new best practices.

 

Twombly and Rhythm of Business Principal, Jeff Shuman, CSAP, are offering their own forward-thinking, 90-minute, hands-on workshop on design thinking for complex problems, such as for multi-partnering, non-asset-base alliances, and partnering with “sectors who run on much faster clock speeds than is typically seen in biopharma.” The data-driven, user experience-centered innovation and problem-solving methodology has been adapted for alliances and partnering practices.

 ASAP also plans to unveil a new custom-designed session: The ASAP Aquarium, facilitated by Twombly. Similar to a “fishbowl” communications activity, where the line is intentionally blurred between listeners and participants, ASAP’s version will start off with a deep discussion between industry thought leaders and senior-level partnering executives as the audience gazes into the aquarium. Listeners will then be able to “tap in,” join the discussion with a hot idea or new perspective, and replace the initial participants. The session provides for a fun way to actively engage and contribute to the collective wisdom of the group while exploring the questions that matter most as alliance professionals “engage with new faces and in unexpected places.”

Tags:  Alliance Professionals  Annick De Swaef  ASAP BioPharma Conference  BeyondTrust  Brent Harvey  collaboration  David Thompson  Dr. Sam Nussbaum  Eli Lilly and Company  EquiPro International  Jan Twombly  Jeff Shuman  Joseph Schramm  Lynda McDermott  Russ Buchanan  The Rhythm of Business  WuXi AppTech  Xerox 

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It is Time to Think Differently - Taming the Complexity of IoT Partnering

Posted By Jan Twombly, CSAP and Jeff Shuman, CSAP, PhD | The Rhythm of Business and SMART Partnering, Wednesday, May 4, 2016

The Internet of Things (IoT) is upending partnering “best practices.” One practice is clear: no company succeeds alone. It takes an ecosystem.

This is partnering at a scale, scope, and speed unprecedented until now. It requires creativity and bold experimentation. Companies must learn quickly, iterate strategies, manage complexity, and try new models for value creation, delivery, and capture.

“We know how to partner. We’ve been doing it for 20 years.” These are deadly words when said about partnering for the Internet of Things. The fundamentals of partnering may still apply – or not – but businesses that until now have been relatively un-digitized are discovering tremendous opportunities to rethink their operations and economics. This necessitates partnering:

  • Across industries and sectors
  • With many more companies for any given industry solution
  • At a greater speed to assemble and reassemble the right partners for each customer scenario
  • With agility, shifting from orchestrator to participant, sometimes with the same customer
  • In conjunction with “Everything as a Service” business models

Innovate and Experiment

Companies that succeed at building the partnering ecosystem required for the IoT take a page from design thinking: Start with the experience of the end customer and play that back to solution development. Those that succeed think similarly about the partner experience, making it easy to engage and drive down transaction costs. They do not lock onto any specific business or partnering model; rather they experiment and learn which of the assumptions you’ve made are valid and which are invalid and need to be iterated.

Instead of copying what competitors consider “best practices,” companies that remake their partnering capabilities for today’s connected world look for other inspiration. For example, Médicins sans Frontières (Doctors without Borders) assembles teams of medical and logistical professionals when conflict breaks out or there is an epidemic. The network has the ability to quickly assemble and then disband when the work is done because it knows what each partner considers valuable and works to ensure that value is received, thus maintaining willingness to participate and contribute value.

Companies throughout the ecosystem, regardless of their role or roles, must be willing to take some risks and fund experimentation to determine what is repeatable and scalable, both in the business and partnering models and in how partnering operations are carried out.

Connective Tissue or Achilles’ Heel

At the ASAP Global Summit in March keynote presenter Jonathan Ballon, Vice President of Intel’s Internet of Things (IoT) Group made it very clear that IoT is a massive opportunity to create and realize tremendous economic value; transforming industries; changing products, services, and solutions, and disrupting business models. He also emphasized that partnering and alliances are the connective tissue required to realize this value. The SMART Partnering Alliance of The Rhythm of Business and Alliancesphere argues that success in the ecosystem partnering required by IoT is not happenstance – it takes careful design. If your company’s partnering capability is insufficient for the task, partnering might be your Achilles’ heel – the exposed and unprotected weak spot of your organization. Alliance professionals have a duty to provide their executives with a roadmap across the new partnering landscape.

Over the next few months, we’ll be publishing a series of blog posts and white papers that explore what is different about partnering in the IoT - and how to apply design thinking – what we call Partner By Design to evolving partnering practices for the connected ecosystem era and everything as a service business models.

Missed the Summit Keynote? Read a Summary and Perspective on it from SMART Partnering.

ASAP was given permission by ASAP Corporate Member, EPPP, and guest bloggers Jan Twombly, CSAP and Jeff Shuman, CSAP, PhD of The Rhythm of Business and SMART Partnering to reprint the contributed blog. 

Tags:  alliance professionals  alliances  Alliancesphere  business model  ecosystem  Intel  Internet of Things  Jonathan Ballon  partner  partnering  SMART Partnering Alliance  The Rhythm of Business 

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