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Pervasiveness of the ‘Alliance Journey’: ASAP president’s opener reflects on Summit challenges with humor on how our alliance journey can involve surprisingly high waters, police escorts, and fire

Posted By Cynthia B. Hanson, Thursday, March 30, 2017
Updated: Wednesday, March 29, 2017

“Come hell or high water” is an apt description of this year’s pre-Summit preparations in “sunny” San Diego for the 2017 ASAP Global Alliance Summit “Profit, Innovation, and Value for the Partnering Enterprise.” A unique “alliance journey” is how Michael Leonetti, CSAP, president and CEO of ASAP, summed it up in his clever opener in the Marriot Mission Valley hotel ballroom. Record-setting torrential rain and the swollen San Diego River set the stage for a unique gathering fraught with “headaches”—but fortunately laced with humor. Sound familiar?  

“It was raining, and we were ready to go, getting ready for board meetings, et cetera, and then the hotel had a fire with actual smoke, people leaving the building, people refusing to leave. That’s when it started to remind me of an alliance journey,” Leonetti quipped. “The next day in ‘sunny San Diego,’ there was the rain again. We were setting up an executive committee meeting … and things started to come unglued,” he said while flashing a slide behind him of soggy hotel ceiling opening to the elements.

But in spite of it all, “We had a great day, a great discussion on how to make ASAP great,” Leonetti said.  “It just never stops with you alliance managers,” he joked to the roaring audience.

Leonetti praised the audience for their perseverance with flight delays and taxi mishaps. Disruption is a component of any alliance journey, he pointed out, and that’s especially true when your hotel is surrounded by a “moat.”

“I’ve heard some amazing stories,” he quipped. “Some of you arrived in canoes, fire engines, and police cars” because of the rising waters of the San Diego River. “Some got to Qualcomm Way, and the cab driver said ‘get out.’ A couple grabbed their bags, started walking to the hotel, and walked through water up to their knees. Then the police escorted them.”

 “Next morning, I wake up and the San Diego River is behind the hotel, and the hotel is surrounded by water. Which is when some of you did some amazing things to get here. We’re going to have a great meeting because you’re here,” he said to rousing applause. “And we’ve worked hard, so get ready for a great ride!”

And it was. The weather turned a sunny 70 degrees, and participants enjoyed outdoor networking sessions and abundant quality content. Summit highlights included the ASAP Alliance Excellence Awards (http://www.strategic-alliances.org/blogpost/1143942/269640/Exemplary-Alliance-Management-Practices-Receive-Accolades-and-Honors-at-ASAP-s-2017-Alliance-Excellence-Awards-Ceremony), followed by a well-attended session “Meet the 2017 ASAP Alliance Excellence Award Winners,” monitored by Anthony DeSpirito, CSAP, Schneider Electric. Also of note: an engaging leadership forum, ASAP Aquarium, four outstanding plenary talks, and an engrossing keynote by Alex Dickinson, PhD, founder and executive chairman for ChromaCode and recent senior vice president of strategic initiatives at the San Diego-based DNA sequencing leader Illumina. Dickinson’s address, The New Convergence: Life Science + Tech + Government,” discussed the complexity of partnering as DNA sequencing and genomics technology companies, research institutions, healthcare providers, and many others (such as life insurers) have converged around an explosion of applications that leverage cloud computing for large-scale DNA sequencing, storage, and usage of genomics data.  

Scroll through this blog site for additional coverage of the dynamic plenary presentations (similar in format and content to TED Talks), captivating workshops, and a wide selection of engaging sessions, which will continue to be posted through April. 

Tags:  Alex Dickinson  Alliance Excellence Awards  Alliance Managers  Anthony DeSpirito  ASAP Global Alliance Summit  ChromaCode  Government  healthcare providers  Life Science  Michael Leonetti  Schneider Electric  Tech 

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On the Cusp of the Fourth Industrial Revolution, How Agile is Your Alliance?

Posted By Cynthia B. Hanson, Tuesday, February 28, 2017
Updated: Monday, February 27, 2017

Being brittle during a time of industry change can break a fragile allianceand even a business. Agility is key to surviving disruption, especially when a major shift is taking place to a new industrial age. Find out how your company can adapt and weather the change at the session “Agile Alliances: Catalyst for the Next Industrial Age,” as part of the 2017 Global Alliance Summit, “Profit, Innovation, and Value for the Part­nering Enterprise,” held Feb. 28-March 2 at the San Diego Marriott Mission Valley, San Diego, Calif. USA. The session will be moderated by Ann E. Trampas, CSAP, of the University of Illinois—Chicago, with panelists Anthony DeSpirito, CSAP, Schneider Electrics; Gaye Clemson, Globalinkage Consulting; Michael Young, Klick Health; Philip Sack, CSAP, Asia Collaborative Business Community. Sack provided these insights into the session during a recent interview.

How should companies prepare for the fourth industrial revolution with the increase in multi-partnering?

If we accept that the external drivers of global change are going to continue challenging organizationsslow economic growth, digital disruption, globalization, geopolitical uncertainty, speed of change, new nimble competitors, etc.then there is great pressure on organizations to become more agile, innovate, and continually adapt and change. However, this requires additional strategic thinking from previous approaches of value-chain efficiencies, market regulations (barriers to entry), improving costs management, and competitive positioning (differentiation). Success now requires greater thinking about how to continue driving new innovations, customer centricity (creating value), enhancing collaboration (external, internal), and new or adjacent market positions while simultaneously improving performance. That is no mean feat!

Why is it essential for partnerships to become more agilefaster, lighter, more flexible?

There is an increasing appetite for organizations to engage in more strategic collaboration and alliance partnerships, in part driven by the global changes affecting many organizations. Managed effectively, with appropriate support and investment, these relationships assist organizations to enhance their agility, market responsiveness, and new innovation efforts. Many organizations are looking at their strategic partners and networks of partners as a faster way of achieving these objectives rather than typical M&A (buying), or organic internal development (building). This “need to speed” implies that new collaborations and alliances focus on quickly assembling and disassembling around customer/market requirements, delivering rapid prototyping and development capabilities, and operating comfortably within complex and ambiguous situations.

How can alliance managers make their collaborations more agile and successful?

A good place to start would be to review existing collaborations and strategic alliances and how they support achieving these objectives, i.e., new innovations, co-creation capability, improving customer centricity, new products and service solutions, and incremental go-to-market approaches. This open dialogue provides an opportunity to review the original focus and strategic intent of the alliance, what is now required, and where the next evolution of the relationship needs to take place. However creating new alliance relationships that support these new strategic imperatives will involve taking a slightly different approach. Given that these strategic imperatives address significant challenges facing the organization, a firm-wide approach is required for success. The alliance management function has a natural orientation towards strategy, firm-wide thinking, facilitation, collaboration, and ecosystem orchestration. Hence, it should be in the perfect position to lead efforts to create cross-functional teams that would focus on creating, supporting, and delivering to these imperatives. These teams would include members from executive, strategy, research and development, marketing, and human resources and have a strong focus on entrepreneurial action and creation—in effect, a start-up way of thinking within the organization.

 
Is there anything specific to Asia that you think readers might want to know to improve their alliances with Asian companies?

Similar large-scale issues and challenges are being addressed by organizations across Asia as they are worldwide. Engaging within this area is quite exciting and challenging and should be done in a considered and measured approach. There certainly is a strong emphasis on relationships, a natural entrepreneurial spirit, and orientation to deal making. This requires addressing opportunities and making alliances aware of the various local and cultural contexts. This often takes quite some time to evolve. The key message is to do some research, find some local support, and be patient.

Tags:  alliance  alliance partnerships  Ann E. Trampas  Anthony DeSpirito  collaborations  cross-functional teams  cultural  ecosystem orchestration  Gaye Clemson  innovation  Michael Young  network  partners  Philip Sack 

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