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Changing Corporate Culture To Create Social Impact: A Plenary by Céline Schillinger

Posted By Genevieve Fraser, Tuesday, March 21, 2017
Updated: Friday, March 17, 2017

“I want to change the way organizations work. I want to make business more humane and more relevant to what employees, customers, and stakeholders at large want today,” remarked Céline Schillinger, head of innovation and engagement at the  French-based vaccine manufacturer Sanofi Pasteur during the first of four ASAP plenary sessions at the 2017 ASAP Global Alliance Summit, “Profit, Innovation, and Value for the Partnering Enterprise,” at the San Diego Marriott Mission Valley, San Diego, California.

We can’t stick to 20th century tools and mindset to create value today. They’re not adapted to our complex, globalized and interconnected world. They’re obsolete,” Schillinger emphasized during her talk “Comfort in Discomfort: Leadership and Innovation from an Uncommon Alliance.”

Schillinger has been recognized with prestigious awards many times over for her innovative engagement initiatives in the pharma world, and specifically, for her role in the successful launch of the first vaccine developed to combat dengue fever. The plenary focused on her life as an international business-oriented engagement professional with an expertise in social technologies, marketing, communications, and human relations.  She explained how she developed a social movement to create change in a very conservative and hierarchical company environment.

In short, Schillinger has succeeded to make change as a corporate activist in a top-down, male dominated system. “I’ve started to change this in my own organization with corporate activism. There’s considerable energy when you tap into a broader pool of knowledge, common purpose, social media, and co-creation. I want to expand this work within my organization and beyond,” she continued.

When Sanofi Pasteur was preparing to roll out their groundbreaking dengue fever vaccine, they were confident that a tried-and-true approach to launch the product would succeed and the vaccine would sell itself. After all, dengue fever is a greatly feared, potentially serious disease delivered through the bite of a mosquito. Its potential victims are the 2.5 billion people living in Latin America and Asia as well as the southern part of the United States. Though the disease was virtually nonexistent 50 years ago, it’s now widespread. There’s no prevention and no cure. When outbreaks occur each year, half-a-million people with severe dengue are hospitalized. Some recover, but thousands die.

With a break-through vaccine to combat dengue fever about to be approved and commercially available in several countries, executives at Sanofi strongly resisted Schillinger’s radical outreach approach. Communication campaigns are the usual response for many governments in affected countries. They often try community-based approaches, in line with the World Health Organization’s recommendations. But their success is limited. The question was, how might this be made more effective as well as more efficient?

For Schillinger, the answer was obvious: “Why not use social media?” she asked. Social media could be used to inform people about the new way to fight dengue fever, but equally important, to connect people to a whole network potentially impacted by an outbreak. Through social media, people “connect and exchange with trusted interlocutors who derive their credibility from what they do, not just what they say. This is a transformative shift for communication and activism, and this has huge consequences for healthcare,” she stated.

Social networks are not just an additional tool for pushing information, she argued. Through social media such as Twitter and Facebook, as well as websites and chat rooms, users contribute their own experiences. They check facts and demand feedback. It’s much more than communication, she said. Eventually, she convinced the executives at Sanofi Pasteur, and she was proved right. Her initiative, the Break Dengue Community, garnered over 250,000 Facebook followers in its first year and enlisted over 4,000 volunteers globally to assist in the distribution and administration of vaccines. 

This approach may not be for the faint of heart, but “health organizations and companies have to adapt to this new interaction model,” she concluded.

Schillinger has been recognized as a 40 Women to Watch Honoree (2016) and received the Gold Quill Award (2016), Employee Engagement Award (2016), Most Impactful Emerging Initiative (2015), and Best Use of Social Media for Healthcare (2014) and was honored as the French Businesswoman of the year (2013).  She is also a TEDx speaker https://www.youtube.com/watch?v=CMDKkTuLUHw, blogger, and charter Member of Change Agents Worldwide.  

Tags:  Alliances  Break Dengue  Céline Schillinger  Collaboration  dengue fever  Emerging Initiative  Engagement  Facebook  French Businesswoman  Impactful  Innovation  Partnering  Sanofi Pasteur  Social Impact  Social Media  Twitter 

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Exemplary Alliance Management Practices Receive Accolades and Honors at ASAP’s 2017 Alliance Excellence Awards Ceremony

Posted By Cynthia B. Hanson, Wednesday, March 1, 2017

The ASAP Alliance Excellence Awards ceremony is a much-awaited event at the annual ASAP Global Alliance Summit, and the 2017 gathering was no exception this year at “Profit, Innovation, and Value for the Part­nering Enterprise,” Feb. 28–March 2, at the San Diego Marriott Mission Valley, San Diego, Calif. USA. Awards were presented in four categories: Individual Alliance Excellence, Innovative Best Alliance Practice, Alliance Program Excellence, and Alliance for Corporate Social Responsibility. Two ASAP Chapter awards were also presented for Excellence in Chapter Innovation and Excellence in Chapter Programs.

 

 “It’s an important part of what we do, and this community should celebrate its successes in the alliance world,” said Michael Leonetti, president & CEO of ASAP, when introducing the finalists.

 

“Every year we get better and better nominations. This year was a really tough judging process,” explains Norma Watenpaugh, CSAP, chair of the 2017 Alliance Excellence Awards committee and founder/CEO of Phoenix Consulting Group, when discussing the selections. A member of the awards committee for 14 years, Watenpaugh led the committee through this year’s selection process.

 

Over the years, “we’ve seen the adoption of best practices, and the quality of alliance management has steadily improved and is reflected in the nominations and submissions we have seen. This year in particular, many of the nominations and key award winners looked at alliances as going beyond simple company-to-company connections. They are networks of stakeholders, customers, industry colleagues, and other industry players. It has become a very complex network of alliances, which is how alliances are evolving. They are becoming more ecosystem-centric.”

 

Of significance this year were the three strong finalists in the corporate responsibility category, whereas last year there were none. “It’s always great to see the contributions companies are making to make the world a better place,” says Watenpaugh.

 

The Individual Alliance Excellence Award is given to a company that has instituted practices, tools, and methodologies in support of successful formation and management for a single alliance. The alliance may be an emerging alliance or comprised of two or more companies. The winner is Loonaangifteketen-UWV-CBS-Belastingdienst. After this partnership of three government agencies began applying alliance management best practices, it became highly effective in the management of tax revenues in The Netherlands. Belastingdienst (Dutch IRA), UWV (Dutch National Social Security Administration), and CBS (Statistics Netherlands) applied a governance model that emphasized cross-agency collaboration versus agency competition. It resulted in a collaboration that generates 60 percent of the Dutch government’s revenue in an easy-to-use system for pensions and social security benefits. The alliance lowered costs while increasing convenience to the citizenry with 96 percent accuracy. The incorporation of ecosystem thinking helped the collaboration maintain a focus on important initiatives while building relationships across the separate departments.

 

The Innovative Best Alliance Practice Award highlights the use of new, individual alliance management tools or processes that have an immediate and powerful impact on the organization and/or discipline of alliance management. The tools or processes are additions to existing portfolios that address specific elements of alliance management, such as measurement, training, conflict resolution, general communication across the partner ecosystem, or similar facets of the discipline. The winner is NetApp. While many companies still try to manage partnering processes through spreadsheets, NetApp has invested in technology and governance of its rigorous alliance co-selling program to ensure trackable processes that produce results. The processes engage NetApp and partner representatives proactively in account mapping, account planning, and pipeline management with exemplary execution of the most difficult aspects of go-to-market alliances. They also provide detailed reports on joint co-selling activities. The company is being recognized for the dedicated resources and governance invested in the change.

 

The Alliance Program Excellence Award is presented to a single, specific company and its partnering capability, not an alliance. The company exceeds expectations with its scalable practices, tools, and methodologies to support successful formation and management of alliance portfolios over time. They are able to be applied to multiple alliances, as needed, are repeatable, and have led to consistent alliance performance across multiple alliances. Winners build programs on efficiency, creativity, and an integrated suite of tools, processes, professional development/alliance professional certification, and other elements. The winner is Equifax. In an industry where partnerships and alliances as a business model are in the beginning stages, Equifax has created internal governance structures that enable management across a highly matrixed enterprise. The program resulted in significant growth in 2015 and 2016, access to new markets, innovation, cost savings by eliminated legal expenses associated with partner disputes, and a change in culture. Equifax now views partnering as critical to success versus a resource of last resort.

 

The Alliances for Corporate Social Responsibility Award is for partnerships that make a profound, measurable, and positive social impact. The principal objective of the alliance is social impact, not profit—although profit, especially if used to fund program expansion, is not discouraged. The winner is The Synergist-Sanofi. This multiparty alliance comprised of the general public, government and health agencies, industry, and academics and healthcare professionals aims to co-creating solutions to “Break Dengue.” The ecosystem platform, information sharing, and crowd sourcing, with over 1200 member and 2200 Twitter followers, incorporates online chat, worldwide tracking of cases, and toolkits for the public that reduce the risk of infection. The Synergist framework and governance facilitates a neutral platform that encourages participation and enables partners to overcome structural or perceived ethical barriers to collaboration. The platform can be used for other diseases, such as Zika.

 

Two ASAP chapters also received awards. The Excellence in Chapter Innovation award was presented to the RTP Chapter with honorable mention for the Silicon Valley Chapter; the Excellence in Chapter Programs award was presented to the ASAP New England Chapter.

 

See the official ASAP press release announcing the winners at http://www.prweb.com/releases/2017/03/prweb14113139.htm.

Tags:  alliance  alliance management  alliance professional certification  Belastingdienst  best practices  Break Dengue  CBS  Equifax  governance  Loonaangifteketen  NetApp  Sanofi  The Synergist  UWV 

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