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ASAP Summit Spotlight Leadership Forum Highlights Exceptional Contributions: Part 3—From Great Platforms to Epiphanies

Posted By Cynthia B. Hanson, Thursday, August 17, 2017
Updated: Tuesday, August 15, 2017

The following is a continuation from Part 2 of the ASAP Summit Spotlight Leadership Forum Q&A Panel session, which took place last March at the 2017 ASAP Global Alliance Summit “Profit, Innovation, and Value for the Part­nering Enterprise,” held in San Diego, Calif. Highlighted on the podium for their exceptional company contributions were Celine Schillinger of Sanofi Pasteur; Chris Haskell of Bayer; Maria Olson of NetApp; and Kevin Hickey of BeyondTrust. The session was moderated by John W. DeWitt, CEO of JW DeWitt Business Communications and publisher and editor of ASAP Media and Strategic Alliance Magazine.  After DeWitt finished his questions, the audience jumped in with their own, one of which is included at the end of this post. 

Describe the greatest epiphany of your career, something that changed your worldview and made you a better executive or leader.

Maria: This was definitely an epiphany: I started working in the supply chain and felt like I was always in the trunk and someone else was driving. I wanted to get in the car. I had more value to give. I then tried product management and was lucky to work for a small division in telecom. I felt like a high tech janitor. And when you try to do everything, you don’t really do anything right to some degree. But in the end, that was all great training ground. My most challenging job, the one I didn’t like the most, was the most beneficial.

Chris: When you do the drug discovery business, 20 to 30 new drugs are approved each year. The more I stepped back, the more I realized my passion was about connecting and empowering rather than being an adventurer and discoverer. I began looking for ways to impact the company, writing strategies on how to create this hub, referring to how to move things along. And advancing the technology to beat cancer I get such joy out of being part of that.

Kevin: I worked for IBM and became one of the glorified gophers for the chairman’s office. Years later, I was sitting in a boardroom seeing a patient system that was broken. It was just so bad. It was a great and fabulous company, but at that point, I realized I wanted to go somewhere smaller.

Maria, FlexPod is a platform. Solutions die very quickly. You created a platform that was able to evolve, and you won an ASAP award several years ago because you took the time to get it right.

Maria: At NetApp, we do it similarly to what Kevin has described [see Part 2 of this blog series]. We step back, ask “what is the value we are delivering,” and hold ourselves to a higher level of thinking.

Celine: I would advocate to go faster and refrain from overthinking. In pharma, every step becomes huge and complicated. It’s as if it feeds itself with its own complexity. We spend more time building than actually doing it. It’s important to realize when perfection is needed, and when it is not.

Audience question from Luna of Belgium: How do you organize this? I understand that purpose, mastery, and a sense of perfection need to be everywhere. But do you create mastery throughout the organization, or do you create the silo for really good professionals? What is the tradeoff between mastery and autonomy? The silo is so natural for pharma.

Chris: Bayer went through a transformation of its alliance structure years ago. There are other parts of the organization in alliance management, and now we are starting to develop best practices and work with them. There are different frameworks within the organization. We’ve also started talking about rolling out trainings that we think are valuable for this transformation.

Maria: I work for companies where alliances are spread out, corporate strategic alliances are all over the map. HP brought the question to a leadership council and surveyed top strategic alliances. At the end of the day, [leadership recognized that] we need to stop having four to five people calling us from your company, and the decision they made was to pick new patterns from a management standpoint. It’s very different to manage everything strategically.

Kevin: It shouldn’t just be executives making decisions. You want to find the right people who have a great viewpoint, such as a systems engineer, and you pull them in. You need to find the knowledge workers to help your collaboration. You have to find the right people. Executives are not looking at all of the details every day.

Celine: There’s often a long debate in companies about quality belonging to the quality department. Actually, quality belongs to everyone who wants to own it. Co-create the purpose. It’s attractive to be co-owned. Anyone who feels they can contribute to the way we work is welcome. Boundaries become less important. What is important is how motivated and connected people are in the organization. Instead of appointing teams, we called for volunteers and asked why they wanted to lead the change initiative. We ended up with a team of 25. The jury, which is made up of half volunteers and half leaders, needed to focus on emotional intelligence and a willingness to help. It’s a peer-to-peer network. People want to make a difference. When you tap into this pool, you achieve miracles.

This concludes ASAP Media’s three-blog series covering the Spotlight Leadership Forum Q&A. You can read Part 1 and Part 2 here.  http://membersstrategicalliances.site-ym.com/blogpost/1143942/ASAP-Blog

Tags:  alliances  Bayer  BeyondTrust  Celine Schillinger  Chris Haskell  frameworks  Kevin Hickey  Maria Olson  NetApp  network  product management  Sanofi Pasteur  strategic alliances 

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ASAP Summit Spotlight Leadership Forum Highlights Exceptional Contributions: Part 2—Building Better Company Culture Through Collaboration

Posted By Cynthia B. Hanson, Wednesday, August 16, 2017
Updated: Tuesday, August 15, 2017

The following is a continuation from Part 1 of the Spotlight Leadership Forum Q&A Panel session, which took place last March at the 2017 ASAP Global Alliance Summit “Profit, Innovation, and Value for the Part­nering Enterprise,” held at the San Diego Marriott Mission Valley, San Diego, California. Highlighted on the podium for their exceptional company contributions were Celine Schillinger of Sanofi Pasteur; Chris Haskell of Bayer; Maria Olson of NetApp; and Kevin Hickey of BeyondTrust. The session was moderated by John W. DeWitt, CEO of JW DeWitt Business Communications and publisher and editor of ASAP Media and Strategic Alliance Magazine, who plied the panel in this with questions on how to build better company culture and frameworks through partnering.

Kevin, when did that [collaboration] light bulb go off for you, or did you always get it? And as an chief executive, how do you drive your company to be more collaborative and successful in partnering?

Kevin: BeyondTrust is made up of nine different businesses. When we came in [to manage the newly combined companies], they had their own system. Our objective was to build the culture on the values we have, and determine what the benefits of the values are and the outcomes. … We tried to get everyone singing out of the same hymnals. We needed structural change, but it really was about culture, and it worked its way down. When we went forward, it was not just a “rah-rah” kick off. It’s was all about communications and driving it throughout the organization.

Maria: The executive team sets the culture of the organization. When I started at HP, it was very collaborative and had a consensus orientation. When I fast forward to some other companies I’ve been to, and it was command and control. The top-level team does set the tone. “Selective collaborations” is what I call it.

You also talked a lot about sales, Kevin. In highly competitive sales environments, there are big challenges. How do you change thought there?

Kevin: You need open communications and clear expectations with everyone in the organization. I don’t care what position you are in the company, if you don’t know how your job affects the company, it needs to start there. You have to be very collaborative, but at some point in time you have to say, “The train is leaving.” Smart people want to get to a decision and move on. Smart people say, if we make a mistake, we will own up to it, adjust, and move forward.

Celine: It’s the paradoxical junction between collaboration and performance via the carrot and stick. We put people in boxes, and it’s crazy. At the same time, research shows people are motived by autonomy, mastery, and purpose. So how do we try to evolve our company’s performance management system? Because of this desire for control, it infiltrates every function other than HR. If we can’t change that, how can we inspire people? How can we cope with the way organizations manage people and also focus attention on something elsethe excitement, the journey, etcetera. It’s not black and white, it’s complicated.

What are some of the strategies you deal with in terms of the need for speed, the need to have deliberation, to not be reactive. How can you balance that today?

Kevin: Sometimes you have to go slower to go faster. You want process. I do find that as a company, you’ll see the people who are doing the rework all the time. To me, you have to guide people to slow down and think about what they are trying to accomplish. All the mistakes I made when I went into partnering in the channel alliance business, it was a quick fix. It really takes thoughtful collaborating up front with people who have done it to get 85 percent of a plan agreed to. It will save you a ton of time on the back end.

For Part 1 in this series, please go here: http://www.strategic-alliances.org/blogpost/1143942/282809/ASAP-Summit-Spotlight-Leadership-Forum-Highlights-Exceptional-Contributions-Part-1-Inspiring-a-Movement-for-Change-Within-Your-Company . ASAP Media’s coverage of the Spotlight Leadership Forum Q&A continues in Part 3.

Tags:  BeyondTrust  Celine Schillinger  collaborations  collaborative  communications  Kevin Hickey  Maria Olson  NetApp  Sanofi Pasteur  strategies 

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ASAP Summit Spotlight Leadership Forum Highlights Exceptional Contributions: Part 1—Inspiring a Movement for Change Within Your Company

Posted By Cynthia B. Hanson, Tuesday, August 15, 2017

Every day, alliance managers work diligently to advance concepts, innovations, or products for the marketplace: self-driving cars to reduce road hazards and deaths; new drugs to promote healing and lessen suffering; technological breakthroughs to minimize energy use and reduce global warming. ASAP believes these managers deserve to be highlighted for their remarkable accomplishments, which is why the association held a Summit Spotlight Leadership Forum Q&A Panel session last March at the 2017 ASAP Global Alliance Summit “Profit, Innovation, and Value for the Part­nering Enterprise,” Feb. 28-March 2, held in San Diego, San Diego, Calif. The session was moderated by John W. DeWitt, CEO of JW DeWitt Business Communications and publisher and editor of ASAP Media and Strategic Alliance Magazine. Highlighted on the podium for their exceptional company contributions were Celine Schillinger of Sanofi Pasteur; Chris Haskell of Bayer; Maria Olson of NetApp; and Kevin Hickey of BeyondTrust. In Part 1 of this three part series, DeWitt directs the first question to Schillinger, who spearheaded a movement at Sanofi Pasteur that led to cultural changes and a progressive alliance with The Synergist. The win-win partnership also led to receipt of the ASAP Alliances for Social Responsibility Alliance Excellence Award for “Break Dengue.”

Celine, how did you get the inspiration to drive a people’s movement within your company?

Celine: It started with feelings we often don’t talk about in the workplace, such as anger and frustration. That can serve as an impulse to push you to the next level. It can serve to push and challenge the status quo. The first people’s movement started by chance—it was to foster diversity. I had such wonderful talented people around me, and that lack of diversity was affecting the people and the company itself. I thought, “I have got to do something, even if it’s just a small step. If I just complain, it will not go anywhere.” I realized I catalyzed something that no one was addressing. It came as a big surprise—I never thought something like that would happen. It changed my life and career, and I am very grateful for the company that enabled me to do that. It wasn’t easy for them or for me. I know I’ve been a pain in the neck—sometimes we are human, we don’t like to change things that seem to be working. But it’s our role to push and to trigger change. If we don’t do it, no one will do it.

How did you get executive buy in?

Celine: It doesn’t happen overnight, for sure. You have got to focus on your purpose and the ways to reach your purpose. When you start, you don’t have a budget or department, but connections have a value. Look where there are pockets of energy, and have deep conversations about your purpose. If you have deep connections that build up, you become a force. Mastering communications in your marketing will make you unavoidable to leadership. We also did things under the radar. Seek validation. Build connections. The company then will begin to see you as an opportunity. The first reaction was mockery about our being a feminist group. But when we got an award for the company, and then another, they realized we were an opportunity for them to shine. We said: “Welcome. We will be much stronger with you.” And don’t forget to work on yourself.  Be inclusive, be inclusive all the time.

Chris: Your point about having a vision [is valuable]—you can then tailor it to your customer. The [vision] incubator is also a response to frustration. In our case, we went from project manager to partnering. It was so frustrating because the home office couldn’t see the value. We tried to show them that this [vision] they didn’t act on can become valuable. That’s exactly what they don’t want to hear. So you need to create a model with autonomy and control. Create buy in for management in this case so they can see the long-term vision. A CEO at the time gave official buy in. He said, “I don’t know what will come of this. Just don’t hurt the little companies.” I will close with the fact that we had a value proposal that was a four-year plan that highlighted to the community that didn’t know us that we were of value. What we found is that the opposition eventually came back with opportunities to expand this.

Maria: You have to be connected and passionate for your cause. Executives need to know how you believe. Then you have to show them how to get there. That’s when they get confident. If you really want to do a big partnership or alliance, you need to believe in it because, if you don’t, no one else will.

ASAP Media’s coverage of the Summit Spotlight Leadership Forum Q&A continues in Part 2. 

Tags:  alliance  alliance managers  Bayer  Celine Schillinger  Chris Haskell  communications  Maria Olson  NetApp  partnering  partnership  Sanofi Pasteur  win-win partnerships 

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ASAP Alliance for Corporate Social Responsibility Award Presented to The Synergist-Sanofi for Innovative ‘Break Dengue’ Initiative

Posted By Noel B. Richards and Cynthia B. Hanson, Wednesday, March 29, 2017

The Alliance for Corporate Social Responsibility award is an indispensable leg on the table of four ASAP Alliance Excellence Awards presented to finalists each year at the annual Global Alliance Summit. Submissions for the Alliance for Corporate Social Responsibility award were starkly absent in 2016, but this year three outstanding finalists stepped up to the plate to vie for the honor. The winner was pharmaceutical company Sanofi and The Synergist, a Brussels-based non-profit. Sanofi was looking for new and progressive ways to educate the public about dengue fever, and the “Break Dengue” multi-partner initiative with The Synergist and several other entities was hatched in response. The award was announced at the 2017 ASAP Global Alliance Summit, “Profit, Innovation, and Value for the Partnering Enterprise,” which took place at the San Diego Marriott Mission Valley, San Diego, California.

Sanofi is well known in the pharma industry; The Synergist is a nonprofit newcomer that builds collaborations by piecing together the right people and organizations for the project. The Synergist works to “bring together the stakeholders that can make a difference. These include corporations, academics, other experts, medical professionals, patients, and NGOs,” according to its website www.thesynergist.org. Founder Nicholas Brooke was CEO of ZN, a Brussels-based digital marketing agency, when he became inspired by a TED Talk by Simon Sinek called “How Great Leaders Inspire Action” (view talk here: http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action). Brooke had enjoyed financial success at ZN and decided to leave the company to build The Synergist with an agenda for solving social or societal issues and the motto “Partner for Greater Societal Impact.”

ZN began the Break Dengue project as a way to start building awareness for dengue fever, a neglected tropical disease. Sanofi Pasteur then seized the opportunity to join the effort and signed on to the project. This decision had a profound impact on Sanofi Pasteur’s corporate culture. Celine Schillinger, head of innovation and engagement, was one of many in her company who embraced the challenge. She told hundreds of partnering executives: “I want to change the way organizations work. I want to make business more humane and more relevant to what employees, customers, and stakeholders at large want today.” (See link on Sanofi’s goals at http://www.strategic-alliances.org/blogpost/1143942/270931/Changing-Corporate-Culture-To-Create-Social-Impact-A-Plenary-by-Celine-Schillinger .)

The Break Dengue multi-party alliance is unique because no one group or stakeholder promotes the answer. Instead, the alliance brings in different groups with diverse and unique strengths. For example, the Malaria Consortium joined to provide expertise in combating mosquito breeding grounds. Reflecting on the collaborative created for Break Dengue, Celine Schillinger remarked: “If we can overcome [the competitive mindset], we can fulfill something that’s bigger than ourselves and bigger than our organization's goals.”

Several innovative processes turned the project into a success. The collaboration has been in place for two years working to raise awareness and reduce incidence. It has become the No. 1 source and presence for public information about dengue fever by connecting healthcare providers, NGOs, researchers, local groups, and pharma. Break Dengue also has created an online scientific community known as “Dengue Lab.”

“This community is the greatest online platform used to collaborate and share efforts to combat dengue fever,” remarked Aaron Hoyles, program manager at The Synergist, during an interview shortly after the awards ceremony. For example, as part of its collaborative efforts, “Break Dengue was able to raise awareness about dengue fever during the 2014 World Cup through a campaign called ‘Red Card to Dengue.’ The campaign reached over one million followers, receiving over 81,000 views on its YouTube video.”

An online dengue tracking tool was then created to allow endemic areas to interact with a chat tool that helps them learn if they, or someone they know, has been exposed. The tool allows a map to pop up that people can view to determine the status of dengue fever in their area, along with information on sources of treatment or prevention. The Break Dengue website can be viewed at this link: https://www.breakdengue.org/

Tags:  “Break Dengue”  Celine Schillinger  collaboration  Corporate Culture  dengue fever  multi-partner initiative  Nicholas Brooke  Sanofi  Simon Sinek  stakeholders  TED Talk  The Synergist 

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