My Profile   |   Print Page   |   Contact Us   |   Sign In   |   Register
Blog Home All Blogs
Welcome to ASAP Blog, the best place to stay current regarding upcoming events, member companies, the latest trends, and leaders in the industry. Blogs are posted at least once a week; members may subscribe to receive notifications when new blogs are posted by clicking the "Subscribe" link above.


Search all posts for:   


Top tags: alliance management  alliances  collaboration  partnering  alliance  alliance managers  partners  partner  alliance manager  partnerships  ecosystem  The Rhythm of Business  partnership  Jan Twombly  governance  biopharma  Eli Lilly and Company  Vantage Partners  Strategic Alliance Magazine  IBM  IoT  ASAP BioPharma Conference  strategy  healthcare  NetApp  2015 ASAP Global Alliance Summit  Christine Carberry  Cisco  cloud  communication 

ASAP Meets in New York City with Technical Advisory Group Members, Announces Growing Support for ISO Standard for Business Collaboration

Posted By John W. DeWitt, Tuesday, September 29, 2015

This week ASAP announced growing support for an International Standards Organization (ISO) standard for business collaboration. The U.S. Technical Advisory Group (TAG)—chaired by ASAP President and CEO Michael Leonetti—met this week in New York City in its role of representing the interests of U.S. organizations in the development of the international standard. In addition to ASAP, U.S. TAG members include representatives from Business Relationship Management Institute, as well as representatives from ASAP member companies including Cisco, Verizon, Phoenix Consulting Group, and PwC.


Via ASAP, the U.S. TAG representatives issued a broad invitation for companies to support and adopt the emerging ISO standard for business collaboration—and to get involved in the international effort to develop this unique new standard. Cisco, an ASAP global member, is involved in the effort both as a maker of technologies for business collaboration as well as a company that has spent many years seeking to improve its own ability to collaborate, according to Ron Ricci, Cisco’s TAG representative and the company’s vice president of customer experience services.


“At Cisco, we learned that elements such as common vocabulary and shared measures of success, as well as a common meeting system to engage employees, are the keys to driving strategic clarity and transparency—and giving people the freedom to successfully collaborate,” said Ricci, who relates these and other learnings as co-author of The Collaboration Imperative: Executive Strategies for Unlocking Your Organization’s True Potential.


This ISO standard for collaboration will be quite different from the typical standard.


“Most standards are very cut-and-dried process oriented,” noted TAG member Norma Watenpaugh, CSAP, who is principal of Phoenix Consulting Group and a longtime leader in the ASAP community. “This ISO standard has a unique aspect as a management standard in that it advocates behavioral and cultural support.”


In the full press release issued this week by ASAP, Leonetti said, “We invite ASAP members worldwide and other U.S. and international business organizations of all sizes to learn about, support, and adopt the emerging ISO standard for business collaboration.” He also emphasized that the “involvement of ASAP and its members and partners is core to the ASAP mission, which has focused for many years on establishing and propagating a management standard for the alliance management and partnering profession.”


Business Relationship Management Institute (BRMI) pursues a mission complementary to ASAP’s mission by focusing on relationships within business organizations.


“Internal as well as external business relationships are built on trust and have equal focus on business value,” said Aleksandr Zhuk, co-founder of BRMI and member of the U.S. TAG.


Read the complete announcement on the PR Web newswire at

Tags:  Aleksandr Zhuk  BRMI  Business Relationship Management Institute  Cisco  Collaboration  International Standards Organization  Norma Watenpaugh  Phoenix Consulting Group  PwC  Ron Ricci  U.S. Technical Advisory Group  Verizon 

Share |
PermalinkComments (0)

‘Global Alliance Partnerships Are Linchpins for the NetApp Strategy’: ASAP Announcement Recognizes NetApp’s Global Membership and 2014 Alliance Excellence Award for Emerging Alliance with Cisco

Posted By Administration, Tuesday, December 2, 2014

This week, ASAP officially announced that Corporate Member NetApp, the global provider of software, systems and services to manage and store data, has upgraded to Global Member. ASAP’s announcement also recognized NetApp for receiving, together with Cisco, the 2014 Individual Alliance Excellence award for an Emerging Alliance.


Together, Cisco and NetApp won the Individual Alliance Excellence award for an Emerging Alliance. Their collaborative model continues to evolve—NetApp’s new multi-way go-to-market partnerships involve not only Cisco, but also SAP, Microsoft, Accenture, and others.


“Our global alliance partnerships are linchpins for the NetApp strategy, and we are honored that ASAP recognizes our alliance with Cisco,” said Maria Olson, Vice President Global Alliances at NetApp. “We view ASAP as a pivotal association for advancing the professional alliance manager’s career and a valuable source for professional training and certification.” 


Previously a Corporate Member of ASAP, NetApp recently upgraded its engagement with ASAP to Global Member. This deeper level of engagement will further build NetApp’s alliance management capability and reinforce its partnering strategy, which focuses on innovative relationships, including multi-way converged partnerships, with leading software and hardware makers, global systems integrators, and other technology and service providers.   

“Our award honors NetApp and Cisco as two ASAP members on the forefront of partnering—they innovate not just their products, but the way they work together with partners to deliver solutions to customers,” said Michael Leonetti, President and CEO of ASAP. “In turn, ASAP is honored to welcome NetApp as a new Global Member. NetApp’s executives share their experiences and contribute in many ways to building the ASAP community and alliance management profession.”

Click here to read the complete ASAP press release, distributed via PRWeb.

Tags:  Accenture  Alliance Excellence Award  Cisco  Emerging Alliance  Maria Olson  Michael Leonetti  Microsoft  NetApp  SAP 

Share |
PermalinkComments (0)
Page 3 of 3
1  |  2  |  3
For more information email us at or call +1-781-562-1630