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‘A Common Vocabulary of Collaboration’: ASAP Announces Publication of ISO 44001 Standard for Business Collaboration

Posted By John W. DeWitt, Friday, March 31, 2017

On March 27, ASAP officially announced http://www.prweb.com/releases/2017/03/prweb14185234.htm the publication of ISO 44001, an international standard providing common frameworks, standardized terminology, and assessments for business collaboration.

“The way organizations collaborate and work together might be the most important capability organizations need to survive the accelerating pace of change in the twenty-first century,” commented Ron Ricci, vice president, customer experience services, Cisco. “ISO 44001 creates a common vocabulary of collaboration, with tools and ways to work together on common goals, while recognizing and respecting the cultural and other authentic differences between people and their organizations. That’s why the simple principles in this standard are so amazing.”

The International Standards Organization (ISO) published ISO 44001 under the title “Collaborative business relationship management systems — Requirements and framework.” As a nonprofit, ASAP has served as the lead organization on the American National Standards Institute (ANSI) Technical Advisory Group (TAG). ASAP’s alliance management frameworks and certification program have guided the development of the standard.

According to US TAG member Parth Amin, CSAP, principal of Alliance Dynamics, “The ISO 44001 standard provides several components that create the common ground needed to support business collaboration among diverse organizations and individuals in any industry, as well as government agencies, nonprofits, and academia.” These include common assessment using a relationship maturity index, a common framework using a disciplined, phased approach, and a standardized terminology, Amin added.

“A standard raises the visibility of business collaboration and awareness that there is a process model and a set of skills for collaborating effectively,” commented Norma Watenpaugh, CSAP, founder and CEO of Phoenix Consulting Group, who serves as leader of the US TAG. “One of the myths to dispel is that adopting a collaboration standard is restrictive. It’s a framework, not a hard-and-fast checklist or set of rigid procedures,” Watenpaugh emphasized.

The US TAG—which also is the US delegation to ISO—includes executive representatives from diverse sponsoring organizations and companies. TAG members whose companies have provided sponsor funding for the collaboration standard development include Ron Ricci of Cisco, Ravi Rajagopal of Verizon, Nimma Bakshi of PwC, Parth Amin (formerly of funding sponsor Vision RT) and Alekzandr Zuhk of Business Relationship Management Institute (BRMI). Other members of the US TAG include Watenpaugh, Michael Leonetti of ASAP, along with Michael Young of biomedwoRX, Ann Trampas, CSAP, of the University of Illinois, Chicago, Bryan Stamford of BAE Systems, David Luvison, CSAP, of Loyola University, and Greg Burge, CSAP, of California’s San Mateo County.

“The US Technical Advisory Group that has worked very hard to make this standard possible,” said ASAP President and CEO Michael Leonetti, CSAP, who serves as chair of the US TAG. “A disciplined, proven framework and common language enable companies to partner more quickly, with more confidence, and with more consistent strategic performance. … ISO 44001 offers business collaboration ‘superstructure’ or ‘meta-framework’ that aligns and integrates with ASAP’s frameworks, best practices, measurement systems, and certifications.”

For more information, read the full announcement http://www.prweb.com/releases/2017/03/prweb14185234.htm, see additional coverage in “The Close” in the Q1 2017 issue of Strategic Alliance Magazine, and check out the lead story in the March 30 edition of eSAM Plus

Tags:  Alliance Dynamics  American National Standards Institute  ANSI  business collaboration  Cisco  collaboration standard  international standard  ISO 44001  Norma Watenpaugh  Parth Amin  Phoenix Consulting Group  relationship maturity index  Ron Ricci  standardized terminology  TAG  Technical Advisory Group 

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An Unambiguous Call to Action: Preview the Q1 2017 Strategic Alliance Magazine

Posted By John W. DeWitt, Saturday, February 11, 2017

From the cover to The Close, the Q1 2017 issue of Strategic Alliance Magazine tackles the critical topics that matter in today’s increasingly complex collaborations—and serves as a call to action for partnering executives to step out of their comfort zone, sound the call for professional alliance management, and continuously build their organizations’ capability to collaborate everywhere. For example, in our regular column “The Close,” I share a recent conversation with top Cisco executive and collaboration leader Ron Ricci. While “comfort with ambiguity” is an oft-cited trait of alliance executives, I argue (with support from Ron) that there’s nothing ambiguous about your CEO recognizing that digitization demands collaboration if your company is to succeed. Get a jump start reading this issue—full text of “The Close” follows below.

“THE CLOSE: An Unambiguous Call to Action,” from Q1 2017 Strategic Alliance Magazine

In Genevieve Fraser’s Q1 2017 Member Spotlight on Celgene, she and Jeremy Ahouse, CSAP, PhD, discuss how his alliance team includes “the kinds of people who can live with ambiguity and difference even as they get things done.” I’ve often heard comfort with ambiguity cited as an important trait of partnering executives. I got to thinking: Do I know any “ambiguous” alliance executives?

Most partnering professionals I know strike me as grounded, clear-as-a-bell communicators who don’t hesitate to share their point of view and who often can be very directive. I surmise that it’s precisely a lack of personal ambiguity that helps alliance execs lead amidst ambiguity. In a nutshell, it takes confidence to collaborate.

You feel that confidence within Ron Ricci, co-author of The Collaboration Imperative and a longtime Cisco senior executive focused on collaboration as an organizational capability, who joined a 90-minute conference call with ASAP’s advisory board in January. Ricci and Norma Watenpaugh, CSAP, principal of Phoenix Consulting Group, discussed the just-published ISO 44001, the International Standards Organization’s standard for “collaborative business relationship management systems.” (See in-depth coverage forthcoming in eSAM Plus, ASAP blogs, and future Strategic Alliance Magazine articles.) Ricci believes the ISO standard—which aligns to ASAP’s alliance management frameworks—will help propagate a common language for business collaboration, inside and among organizations. Ricci and the many leaders he interacts with see partnering and collaborative ability as central to grappling with the pace of a rapidly digitizing world.

“I spend all day long talking to senior executives of diverse governments and companies around the world about their collaboration opportunities,” says Ricci, vice president of customer experience services at Cisco, whom I spoke to recently. “Speed is the most important thing they need to move their businesses [according to] every leader I’ve met with over the last five years on this topic of collaboration. And companies see collaboration as the means to get speed.”

Talking to Ricci is an unambiguous look into how the C-suite views partnering and collaboration today—and the opportunity this represents for alliance management.

“Digitization and the ability to connect anything has taken the notion of speed and actually made it a potential carnivore of companies,” Ricci explains. “Take the technology trend of standardization and connect to the broader business trend of digitization—now we have a market moving almost at the pace of Moore’s Law. In 18 to 24 months the way you make money serving your customers can evolve. … So the way organizations collaborate and work together might need to be the most important capability they need to survive in the 21st century.”

This is an unmistakable call to action for all alliance professionals. It’s time to evangelize the value of this profession like never before. Recent ASAP, Vantage Partners, and other studies present unambiguous data on how professional alliance management drives success and financial performance of partnerships. As exemplified by our cover story, “The Partner-Everywhere Imperative: A Practitioner’s Guide,” and numerous sessions at ASAP conferences, the ASAP community is on the forefront of extending and adapting alliance management frameworks, practices, and tools to the new, increasingly complex collaborations that now proliferate across industries and sectors.

“How do you survive in a world where risk is growing faster than growth?” a Fortune 500 CEO recently asked Ricci. “You have to operate at an uncommon level of speed, adaptability, and flexibility,” Ricci responds. “And if there’s a better way to do that than collaboration, please tell me.”

And if there’s a better resource for collaboration success than your alliance team, the ASAP community, and the alliance management profession, please tell me.

Tags:  alliance executives  alliances  ASAP Conferences  Celgene  collaboration  C-suite  Fortune500  Jeremy Ahouse  Partner-Everywhere  Ron Ricci  Strategic Alliance Magazine  The Collaboration Imperative  Vantage Partners 

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ASAP Meets in New York City with Technical Advisory Group Members, Announces Growing Support for ISO Standard for Business Collaboration

Posted By John W. DeWitt, Tuesday, September 29, 2015

This week ASAP announced growing support for an International Standards Organization (ISO) standard for business collaboration. The U.S. Technical Advisory Group (TAG)—chaired by ASAP President and CEO Michael Leonetti—met this week in New York City in its role of representing the interests of U.S. organizations in the development of the international standard. In addition to ASAP, U.S. TAG members include representatives from Business Relationship Management Institute, as well as representatives from ASAP member companies including Cisco, Verizon, Phoenix Consulting Group, and PwC.

 

Via ASAP, the U.S. TAG representatives issued a broad invitation for companies to support and adopt the emerging ISO standard for business collaboration—and to get involved in the international effort to develop this unique new standard. Cisco, an ASAP global member, is involved in the effort both as a maker of technologies for business collaboration as well as a company that has spent many years seeking to improve its own ability to collaborate, according to Ron Ricci, Cisco’s TAG representative and the company’s vice president of customer experience services.

 

“At Cisco, we learned that elements such as common vocabulary and shared measures of success, as well as a common meeting system to engage employees, are the keys to driving strategic clarity and transparency—and giving people the freedom to successfully collaborate,” said Ricci, who relates these and other learnings as co-author of The Collaboration Imperative: Executive Strategies for Unlocking Your Organization’s True Potential.

 

This ISO standard for collaboration will be quite different from the typical standard.

 

“Most standards are very cut-and-dried process oriented,” noted TAG member Norma Watenpaugh, CSAP, who is principal of Phoenix Consulting Group and a longtime leader in the ASAP community. “This ISO standard has a unique aspect as a management standard in that it advocates behavioral and cultural support.”

 

In the full press release issued this week by ASAP, Leonetti said, “We invite ASAP members worldwide and other U.S. and international business organizations of all sizes to learn about, support, and adopt the emerging ISO standard for business collaboration.” He also emphasized that the “involvement of ASAP and its members and partners is core to the ASAP mission, which has focused for many years on establishing and propagating a management standard for the alliance management and partnering profession.”

 

Business Relationship Management Institute (BRMI) pursues a mission complementary to ASAP’s mission by focusing on relationships within business organizations.

 

“Internal as well as external business relationships are built on trust and have equal focus on business value,” said Aleksandr Zhuk, co-founder of BRMI and member of the U.S. TAG.

 

Read the complete announcement on the PR Web newswire at http://www.prweb.com/releases/2015/09/prweb12990095.htm

Tags:  Aleksandr Zhuk  BRMI  Business Relationship Management Institute  Cisco  Collaboration  International Standards Organization  Norma Watenpaugh  Phoenix Consulting Group  PwC  Ron Ricci  U.S. Technical Advisory Group  Verizon 

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