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2015 ASAP European Alliance Summit Echoes the Ecosystem Partnering Theme

Posted By Cynthia B. Hanson, Monday, November 9, 2015

The European Union is following the United States’ lead in cross-industry partnering. Partnering executives from across Europe convened to explore “The New Ecosystem for Partnerships” at the October 15-16, 2015 ASAP European Alliance Summit, held at the NH Amsterdam Grand Hotel in Amsterdam. Co-sponsored by Thought Leader Global, which specializes in organizing corporate events across the spectrum of corporate strategy, business development, and finance, the event drew about 60 attendees, most of whom were heads of strategic alliances and partnerships from all kinds of industries, primarily multi-nationals. 

The “successful partnership” between the two co-sponsors created a “great opportunity” for companies looking to learn from “different types of collaborations,” said ASAP Chairman of the Board Christine Carberry, CSAP, senior vice president, quality, technical operations, program & alliance management, at FORUM Pharmaceuticals, who attended the gathering. “In the past, it was biopharma-to-biopharma, high tech-to-high tech. We are now seeing much more partnering diversity across industries, including the service sector, academic institutions, and healthcare providers,” she explained.  “We are starting to get a much more diverse membership in ASAP and with people who are newer in alliance management.” 

Some 20 percent of ASAP membership is European-based, and the alliance community in Europe is an area of growth, said Carberry. 

“People are beginning to realize they need to build alliance management capability across their entire organization. And people are beginning to get interested in how to provide more resources, training, and guidance to those who need those skills and capabilities because they interact with partners and collaborations, “ Carberry added. 

Cross-industry collaboration is definitely happening in Europe, “but probably at a slower rate than the US,” agreed Scott Rogers, Thought Leader Global’s project manager. “One of the strengths of this event is benchmarking both within and outside your industry. So there are best practices from pharmaceutical companies managing alliances in complex ecosystems, but also strategies from IT companies handling unique technology partnerships. Terminology may sometimes differ, but essential principles remain the same.” 

Reflecting on the Summit, he said Sanofi, Ericsson, Takeda, and Unilever offered excellent presentations. Prominent manufacturing companies shared highly relevant experiences, and mature and emerging alliance managers gained best practices and possible networking connections with fellow attendees. “We reviewed the evaluation forms and we’re happy to report that attendees gave positive reviews to all the presentations, with many favoring speakers in their industry,” he added.

Summit attendees participated in sessions that spanned biopharma and high tech. Carberry singled out two sessions relating to the global trend of high tech and biopharma partnering because their convergence is requiring news skills and approaches. 

One session about R&D and strategy was given by Ingo Hoffmann, global head of strategic alliances & partner ecosystem at IBM’s Curam Solutions & Smarter Care. The other, Joint Ventures to Advance Corporate Development and Growth in New Markets” on advanced ventures and how they partner and grow, was given by Pierrick Rollet, vice president of global strategic partnerships & joint ventures at GlaxoSmithKline Vaccines. 

Carberry and Rogers agreed that the event exemplifies a win-win partnership, allowing ASAP to convene a significant contingent of its European members while also connecting with executives who are new to the association. 

“It was a high-quality event at a location well-suited for our European colleagues,” Carberry said. “I think it’s been a successful partnership between ASAP and Thought Leader Global. About half of people were familiar with ASAP.”

“This event theme fits perfectly within our portfolio, and we are able to leverage relationships from our other events to support this one,” added Rogers. “We are pleased with the ongoing collaboration between Thought Leader Global and ASAP.”

Tags:  2015 ASAP European Alliance Summit  alliance management  best practices  Christine Carberry  Ericsson  FORUM Pharmaceuticals  GlaxoSmithKline Vaccines  IBM’s Curam Solutions & Smarter Care  Ingo Hoffmann  partnering diversity  Pierrick Rollet  Sanofi  Scott Rogers  Takeda  Thought Leader Global  Unilever 

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Q&A: Senior Partner Execs to Share Experiences and Lessons Learned at ASAP European Alliance Summit

Posted By John W. DeWitt, Thursday, October 16, 2014

ASAP and Thought Leader Global are partnering to deliver the 2014 ASAP European Alliance Summit. The event, to be held in Geneva Nov. 13 and 14, 2014 at the Hotel President Wilson, will bring together executives to share alliance and joint venture case studies. This week, ASAP Media caught up with Scott Rogers, project manager at Thought Leader Global, to get a sneak preview of the event he and his colleagues are in the midst of preparing. 

 

ASAP Media: What are your goals for the ASAP European Alliance Summit? What type of event are you pulling together, and what kind of value and experience will participants receive?

 

Scott Rogers: The goal for the ASAP European Summit is to bring together mostly in-house corporate heads of alliances, JVs, and other strategic roles to share their experiences with each other in an open and informal environment. The speakers are real-life, “down-to-earth” corporate practitioners, sharing recent experiences, hopefully some good stories with practical examples and lessons learned.  No single person is expected to have all the answers, especially when it comes to alliances and JVs, but between all speakers, the peer-to-peer discussions and moderation, the entire event will cover a significant amount of solutions.

 

ASAP Media: Can you give us a flavor of the session topics and presenters?

 

Rogers: Topics for this meeting include presentations on “Setting up a Combined Alliance and Integration Department In-House,” “The Use of Alliances to Expand Product Offerings,” and “Developing an Onboarding Process for Alliances and Partnerships.” Additionally, there will be several presentations on open innovation as well as presentations on “Managing Governance and Performance in JVs,” “Using JVs and Alliances to Grow in New Markets,” “JVs and Alliances in Russia & Turkey,” among others.

 

Attending the forum's speaker panel are strategic alliance directors from Philips, Schneider-Electric, GE Oil & Gas, Grundfos, AstraZeneca, GlaxoSmithKline and Hitachi Data Systems. Additionally, partnership and business development directors from PGT Healthcare, Maersk Oil, Amadeus IT Group, International Paper, LORD Corporation and Konica Minolta will be presenting.

 

ASAP Media: We noted that you’re bringing a cross-section of presenters, both those who are alliance executives as well as other types of senior execs, and from multiple industries. Can you describe the value this approach will bring to the discussion?

 

Rogers:  Many of our presenters are alliance executives and several are involved in other strategic roles. Plus, we are bringing together multiple industries—pharma, IT, oil/gas, technology, etc.  The main benefit of this is to benchmark across different functions from different kinds of organizations. Particularly outside the pharmaceutical industry, strategic alliances are managed in several different ways, so it will be interesting to compare and contrast.

 

To learn more or to register for the ASAP European Alliance Summit Nov. 13-14, 2014 at the Hotel President Wilson in Geneva, Switzerland, Click here

Tags:  2014 ASAP European Alliance Summit  Scott Rogers  Thought Leader Global 

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