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Making Adjustments: ASAP Global Alliance Summit Now in June!

Posted By Michael Leonetti, CSAP, Monday, March 9, 2020

We’ve all had the experience of an unexpected event that suddenly threw a wrench into our alliances or our lives. Depending on the nature of the event, its magnitude, and how close to home it hits, we generally do our best to understand how the landscape has changed, adjust to the implications, make accommodations, and move forward. Reality may defy our hopes and expectations, but we pick up the pieces, dust ourselves off, and keep getting up in the morning amid the now-altered environment.

So it is with the coronavirus, or COVID-19, whose effects worldwide have already proven serious. Our hearts go out to all those who have been directly affected by this virus, especially the families of those who have died from it around the globe. In addition, this contagious disease—and the fear of it—has already had a significant economic impact, including declines in business and vacation travel and the cancellation or postponement of a number of conventions, conferences, and trade shows in various industries. Most organizations have been forced to respond in some way, whether to shift events to alternative dates or from physical to virtual, to curtail travel to safeguard their people, or to try to limit the damage to their bottom line. Or all of the above.

We at ASAP have faced these challenges as well, resulting in the difficult decision to reschedule our Global Alliance Summit, which had been scheduled for next week, to June 23–25 in Tampa, Florida. In the great scheme of things this move may barely register, but for a member organization like ours, as you can imagine, it’s a big deal. Shifting the Summit to new dates has required a huge and immediate lift on the part of ASAP staff and board, which is ongoing as I write this.

The good news is, the show will go on! I’m very happy that we were able to secure the original conference venue, the Renaissance Tampa International Plaza Hotel, for our late-June dates. I’m even more pleased to report that at present, nearly 75 percent of our presenters, panelists, and moderators have confirmed that they’ll be there.

What this means is that we’ll still have a terrific program, as planned—a program that, as always, includes presentations by some of the alliance and partnering profession’s best and brightest minds and leading lights, including these:

  • A keynote presentation by Steve Steinhilber, global vice president, ecosystems and business development, at Equinix: “Creating Alliances and Digital Ecosystem Capabilities in an Increasingly Platform Enabled and Interconnected World.” Steve ran alliances at Cisco for a number of years, and while there authored the influential book Strategic Alliances: Three Ways to Make Them Work (2008). He was also among those interviewed for our Q1 2020 cover story in Strategic Alliance Quarterly on the rise and far-reaching effects of ecosystems in nearly every industry, and his insights into this important and growing area are sure to be valuable and applicable to any industry.
  • A fascinating panel moderated by Adam Kornetsky of Vantage Partners titled “Big Pharma M&A and Alliance Portfolios: What’s at the End of the Rainbow?” This interactive discussion will feature panelists including Mark Coflin, CSAP, vice president and head of global alliances at Takeda Pharmaceuticals; Dana Hughes, vice president of integration management and alliance management at Pfizer; and Jeffrey C. Hurley, senior director, GBD global alliance lead at Takeda. These longtime ASAP members will share their recent M&A experiences, provide insights into how alliance portfolios have been managed through the transaction process, and engage participants in sharing additional perspectives critical for unlocking and maximizing the full value of an alliance portfolio.
  • A presentation by Dan Rippey, director of engineering for Microsoft’s One Commercial Partner program, and Amit Sinha, chief customer officer and cofounder of WorkSpan, called “How the Microsoft Partner-to-Partner Program Is Disrupting the Way Technology Companies Are Leveraging the Power of Ecosystems for Business Growth, Customer Acquisition, and Gaining a Competitive Advantage.” With the rise of ecosystems has come the increasing deployment of partner-to-partner (P2P) programs, and Microsoft’s may be the largest on the planet, connecting partners directly with each other to deliver value to customers without Microsoft’s intervention. Powered by WorkSpan Ecosystem Cloud, this program increases profitability by selling solutions from one or more of Microsoft’s partners, achieving faster time-to-market by leveraging prebuilt joint solutions, closing larger deals, and reaching more customers by co-selling with other Microsoft partners for a bigger joint pipeline. This new model of partnering has wide applicability and Dan and Amit’s description of how it works is a must-hear.
  • Another terrific panel moderated by Jan Twombly, president of The Rhythm of Business, called “Biopharma Commercial Alliance Management Challenges.” Panelists will include Brooke Paige, CSAP, ASAP board chair and former vice president of alliance management at Pear Therapeutics; and David S. Thompson, CSAP, chief alliance officer at Eli Lilly and Company. In the long life of a successful biopharma alliance, the commercialization phase brings its own particular challenges and problems. This panel promises to be a lively discussion of such topics as how alliance managers deliver value in a commercial alliance, considerations for driving alignment in local geographies and at a corporate level, aspects of alliance governance to get right to maximize value, and much more.

I’m not indulging in hyperbole when I say that these are just a very few of the highlights. Again,  more than three-quarters of the original Summit agenda is planned  to remain intact—including preconference workshops, single-speaker presentations, illuminating panel discussions, and of course, valuable networking opportunities.

We know there are many factors governing decisions on where to travel and why—especially under current conditions. But we’re confident that even after shifting to the June dates, we’ll be fielding a stellar lineup at the Summit in Tampa—one you’ll want to be present for. If you haven’t registered yet and/or for whatever reason were uncertain about attending in March, you now have some extra time to decide.

Additionally, the Renaissance has set up a new block of rooms at our discounted rate of $219.00+ per night. To book your room for the new conference dates, please click on the link below:

https://www.marriott.com/event-reservations/reservation-link.mi?id=1583953400577&key=GRP&app=resvlink

Let’s all try to plan for normal again! Won’t you join us? I hope to see you in Tampa!

Tags:  alliances  Amit Sinha  biopharma  Brooke Paige  Dan Rippey  Dana Hughes  David Thompson  Ecosystems  Eli Lilly and Company  Equinix  Jan Twombly  Jeffrey Hurley  Mark Coflin  Microsoft  P2P  partners  Pfizer  Steve Steinhilber  Takeda  The Rhythm of Business  Vantage Partners  WorkSpan 

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Join Our Shared Alliance Aces Community Today!

Posted By Kimberly Miller, Wednesday, October 16, 2019

ASAP Members are now able to join our shared online community for alliance and ecosystem professionals -- the Alliance Aces Community!  ASAP members now have access to additional best practices, ecosystem-related discussions, job posts, upcoming events, fresh new videos, ASAP Certification badges, and some fun community challenges.

As part of our expanded alliance with WorkSpan, ASAP is immediately extending the full benefits of the Alliances Aces Community to all ASAP members.

Alliance Aces Community is an independent community of alliance, partner, and ecosystem practitioners sponsored by the good folks at WorkSpan the #1 Digital Platform for Ecosystems.

We started the AAC community at the end of last year and have now over 500 members.

By joining the Alliance Aces Community, ASAP members now have access to additional best practices, alliance job posts, noteworthy events, participation in alliance challenges and ecosystem-related discussions, and interesting videos like WorkSpan Marketing VP @Chip Rodgers welcoming ASAP Members:

WorkSpan and ASAP Announce a Partnership to Strengthen Their Collaboration - Alliance Aces Community this video embed looks like this on AAC:

Once you join the community, you can also immediately share your own content and events related to any of the above topics, or add your voice and perspective directly within the discussions.

Activate your Alliances Aces Community membership today to get started. We will share these benefits and more news related to our exciting expanded ASAP/WorkSpan via an upcoming joint webinar, taking place in November.

Tags:  alliance  Alliance Aces  ecosystem practitioners  partner  WorkSpan 

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ASAP and WorkSpan Announce a Partnership to Strengthen Their Collaboration and Grow the Ecosystem Community

Posted By Kimberly Miller, Monday, September 30, 2019
Updated: Monday, September 30, 2019

WorkSpan and the Association of Strategic Alliance Professionals (ASAP), two organizations that are deeply engaged with alliance and ecosystem professionals, are proud to announce a new partnership designed to grow and enhance both organizations’ abilities to deliver world-class services to these communities.

WorkSpan is the category leader for Ecosystem Cloud where alliance, channel, and ecosystem leaders connect, co-create, co-market, co-sell, measure, and scale with their ecosystem partners in a single, secure network to grow business together.  ASAP is the only nonprofit, professional association and community which certifies and is dedicated to elevating and promoting the profession of alliance, partnerships, and ecosystems management. 

Over recent years, ASAP and WorkSpan have collaborated on a number of engagements, joint marketing activities, event sponsorships, and joint communications.  

In order to strengthen and deepen that collaboration, today the organizations announce a new partnership, working together on a number of dimensions with the intention of delivering greater service to our shared communities of alliance and ecosystem professionals.

The partnership covers a number of strategic programs in five primary dimensions including:

  • Global and local chapter events
  • Training and certifications(strategic-alliances.org)
  • Online community (AllianceAces.com)
  • Content around alliances and ecosystems
  • Alliance and ecosystems best practices

Through this partnership, WorkSpan and ASAP see the opportunity to strengthen each organizations’ mission and provide greater opportunities for ASAP to deliver high-quality resources to alliance professionals and grow to support additional programs in the future.

 

“ASAP and WorkSpan are ideal partners that support ASAP’s goals to develop, educate, and grow its community of practitioners, in addition to helping them identify the best processes andpractices to manage their partnerships and ecosystems successfully,” said Mike Leonetti, president and CEO of the Association of Strategic Alliance Professionals.

 

“We’ve always had the highest regard for ASAP as a professional association and have enjoyed collaborating with Mike and the ASAP Board over the years.  We look forward to a strong partnership that will deliver immediate benefits to the alliance and ecosystem professionals’ community.”  said Amit Sinha, co-founder and chief customer officer, WorkSpan.

 

The partnership is managed by WorkSpan’s Vice President of Marketing, Chip Rodgers and Mike Leonetti of ASAP. As part of the agreement, Mike Leonetti will join the Alliance Aces community board and Greg Fox, WorkSpan general manager for the communications & networking industry, will join the ASAP advisory board.

 

About ASAP

The Association of Strategic Alliance Professionals (ASAP) is the only professional association dedicated to elevating and promoting the profession of alliance, partnerships, and ecosystems management. Founded in 1998, the organization provides professional development, networking, and resources for cultivating the skills and toolsets needed to manage successful business partnerships. ASAP’s professional certifications include the Certificate of Achievement-Alliance Management (CA-AM) and Certified Strategic Alliance Professional (CSAP).  Find out more about key ASAP events, webinars, and other content at http://www.strategic-alliances.org.

 

Link to the announcement by WorkSpan 

About WorkSpan

WorkSpan is the Category Leader for Ecosystem Cloud.  With Ecosystem Cloud, our customers are capturing a disproportionate share of the Ecosystem Economy — and you can too.  Join the WorkSpan network where alliance, channel, and ecosystem leaders connect, co-create, co-market, co-sell, measure, and scale with their ecosystem partners in a single, secure network to grow business together.

 

WorkSpan is a privately held company backed by Mayfield and is growing its network of global enterprise customers including SAP, Cisco, Microsoft, Accenture, Google, SAS, VMware, NetApp, Nutanix, NTT Data, Lenovo, and others.

Tags:  alliance  Amit Sinha  collaboration  ecosystem  partnership  strategic programs  WorkSpan 

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