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Webinar - Building the Engines of Collaboration Inside and Beyond the Borders of Mainland China
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Webinar - Building the Engines of Collaboration Inside and Beyond the Borders of Mainland China

When: Thursday, January 18, 2018
9:30-10:30 AM
Where: Online Webinar
United States
Contact: Brendan Ward

Online registration is closed.
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Building a culture of cooperation to expand business beyond traditional markets takes a relentless commitment across all functions of the company. In the traditional telecom business, Huawei achieved customer success without relying on outside partners. This quickly changed as Huawei entered the enterprise market and began competing with companies skilled in managing strategic alliances around the world. Huawei adapted quickly to grasp the value of thoughtful alliances, moving from being a lone wolf to a collaborative partner.

The EMD Serono group, an alliance veteran, has conducted business in China for over 80 years. This rich heritage has proved pivotal in continuing to develop deep and lasting relationships in China, where collaboration can mean the difference between success or failure. With Serono's flagship pharmaceutical plant leading the way and with ongoing investment, the company developed China-specific best practices to achieve continued success in a rapidly advancing culture and technology shift.

Learn how two unique journeys are applying common principles and demonstrating how alliances inside and outside of China are providing a new path for growth, through proven approaches that include:

  • Transforming company culture to embrace principles of openness, cooperation, and win-win partnership
  • Providing a platform for strategic partners to share their voice and deliver the benefits and experience partners expect
  • Accelerating business within new and adjacent markets through alliance competency and capabilities


Gregory Fox, CSAP
Vice President of Strategic Alliances
Huawei Technologies

Andrew Yeomans, CSAP, M.R.Pharm.S, MBA
Global Director of Alliance Management

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