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NE Chpt - Strategic Partner Communications in a Merger
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Join us in celebrating Shire,  a 2018 ASAP Alliance Excellence Award winner, and learn about an outstanding best practice for communicating with partners in times of corporate change. Industries and businesses are in constant evolution with acquisitions, mergers, divestitures, and re-organizations announced regularly. Partners and, especially, strategic alliances can become distracted and threatened by these changes, impacting the productivity and trust built up carefully over time.

 Export to Your Calendar 6/13/2018
When: Wednesday, June 13, 2018
6:00 PM - 8:30 PM
Where: Map this event »
IBM Watson Health HQ
75 Binney Street
Cambridge, Massachusetts 
United States
Contact: Mark Benvenuto


Online registration is available until: 6/13/2018
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To register for this face-to-face chapter event, click on Register above.

Join the ASAP New England Chapter in celebrating Shire, 2018 ASAP Alliance Excellence Award winner for Innovative Best Alliance Practice and learn about an outstanding best practice for communicating with partners in times of corporate change.

Industries and businesses are in constant evolution with acquisitions, mergers, divestitures, and re-organizations announced regularly. Partners and, especially, strategic alliances can become distracted and threatened by these changes, impacting the productivity and trust built up carefully over time. Although alliance managers are adept at bringing the relationships back on track, Shire decided to take a pro-active approach during a recent merger and developed a set of best practices, processes, and tools to facilitate the communication to strategic alliances and other partners belonging to Shire and the merging company. Reaching across corporate functions in preparation to ensure that all obligations and contract requirements were met resulted in sustaining positive relationships and business continuity.

Join this session and learn how a planned and coordinated communication strategy created a reassuring message about the change for alliance managers and significantly reduced the tension for partners. Bring your experiences to the ensuing discussion about managing alliances during times of transformation.

Takeaway from the interactive discussion:
  • How an alliance manager becomes the champion for partners in a dynamic, changing environment
  • How to prepare internally for effective partner communication
  • What should be included in a partner crisis management and communication toolkit

Presenters

Mark Coflin, CSAP | Head of Alliance Management, Corporate Development | Shire

Andy Choi, PhD | Alliance Management Lead Shire

Agenda

6:00 pm - 6:30 pm Registration, Networking and Refreshments

6:30 pm - 8:00 pm Introduction, Presentation and Q&A

8:00 pm - 8:30 pm Networking

The ASAP New England chapter would like to thank global member Schneider Electric for sponsoring this event.

 

For more information email us at info@strategic-alliances.org or call +1-781-562-1630