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Want to increase the value of your partnerships? Focus on the end-customer.
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Want to increase the value of your partnerships? Focus on the end-customer.

When: Wednesday, December 5
12:00 PM – 1:00 PM EST
Where: Online Webinar
United States
Contact: Brendan Ward

Online registration is closed.
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Webinar Presented By


While the success of any alliance depends on each partner realizing benefits, it is equally important that alliances deliver value to the market. Companies that realize above average returns from their alliances make their primary focus the delivery of unique or differentiated value to customers–existing or new.

During this webinar, Jessica Wadd–a Partner at the consulting firm Vantage Partners, who has spent her career focused on helping companies maximize the value of their partnerships across a wide range of industries–will address the following questions:

  • How important is customer-centricity to maximizing alliance ROI?
  • What are best practices for putting customer-value at the center of every alliance?
  • How can a company use customer-centricity to increase innovation (internally, and with partners)?
  • What is the connection between customer-centricity and optimizing direct and indirect sales channels?

About the Speaker

Jessica Wadd
Vantage Partners

Jessica Wadd is a partner at Vantage Partners, where her practice focuses on helping companies maximize the value of collaboration–with customers, suppliers, and partners. She frequently leverages ideas from the fields of behavioral economics and game theory to help clients develop practical approaches for to improve their businesses. Jessica has worked with clients across a broad range of industries, such as life sciences, healthcare, high-tech, and financial services.

Prior to joining Vantage, she was a strategic relationship manager at Lincoln Financial Group where her responsibilities included negotiating and managing several of the company's most critical alliances. Jessica holds an MSc in Behavioral Economics from the University of Nottingham as well as BAs in both English and Economics from Bryn Mawr College.

Outside the corporate arena, Jessica co-led an initiative with the Office for the Coordination of Humanitarian Assistance (OCHA) at the United Nations, to develop and implement a strategy for partnerships with private sector companies.

Selected Publications Authored by Speaker:

Getting the Most Out of SRM (Supply Chain Management Review)

Approaching Persuasion as Joint Problem Solving (DILForientering)

The growing Importance of Supplier Collaboration in Asian Markets (Supply Chain Asia)

Customer Supplier Negotiation Study (Contributor)

Exit Task In-Sourcing, Enter Comprehensive Outsourcing (Scrip100)

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