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Managing Ecosystems and Platforms
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Managing Ecosystems and Platforms

When: Wednesday, July 24
12:00 to 1:00 PM EDT
Where: Online Webinar
United States
Contact: Brendan Ward

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Take your strategic partnerships to the next level. Learn how to create and manage an ecosystem of partners and use a business platform to gain a competitive edge in your market.

Ben Gomes-Casseres just finished recording a new course for LinkedIn Learning (aka on Ecosystems and Platforms – what they are, how they can benefit you, and how to manage them. It's out in June.

In this webinar, Ben will give you a sneak preview. He will share his thinking on ecosystem management and answer audience questions. Using case examples, he will give you a new strategic perspective, and also leave you with advice that you can apply in your business. Consider it an advancement-placement course in alliance management...

Topics for this webinar include:

  • Fundamentals of ecosystem strategies
  • Creating network advantages
  • Organizing an ecosystem
  • Using a digital platform
  • Growing an ecosystem

Ben On Set at LinkedIn Studios in Santa Barbara, California

About the Speaker

Ben's course "Strategic Partnerships: Ecosystems and Platforms" will be published in June. Last year, LinkedIn Learning published his first course, called simply "Strategic Partnerships." More information is here: Ben has been working on alliance strategy for three decades and has written three books on it. He is a professor at Brandeis University, and a frequent presenter at ASAP events. He helps companies worldwide raise the value they get from alliances.

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