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Driving Growth through your Channel and Alliance Training Program
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Driving Growth through your Channel and Alliance Training Program

When: Wednesday, October 9, 2019
12:00 to 1:00 PM EDT
Where: Online Webinar
United States
Contact: Brendan Ward

Online registration is closed.
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The American Society for Training and Development (ASTD now called ATD) collected training information from over 2,500 companies. They found that companies that offer thorough training experienced the following:

  • 218% higher income per employee than those with less comprehensive training
  • 24% higher profit margin than those who spend less on training
  • 6% higher shareholder return if the training expenditure per employee increases by $680

So, what happens if you invest in training for employees responsible for your revenue generating alliances? Can they generate more revenue? Can they increase market share further?

Learn how Red Hat developed and deployed their global Channel and Alliance Management Training Program and increased revenues as a result. This program recently won the 2019 ASAP Alliance Excellence Award for Innovative Best Alliance Practice.


John Addeo, CSAP
Global Director Partner Strategy & Enablement
Red Hat

John Addeo has helped companies execute their business goals, grow revenue, turnaround business, transform and bring new solutions to market from vision, strategy through execution. He has over 20 years of general IT business experience with 18 years in cybersecurity and risk management. Addeo has successfully built teams and grew businesses to over $300m in revenue on two separate continents. As a leader, his style is open, team orientated and driven. He believes in accountability across all levels of the business and expect the same from all my team members. Over his career, Addeo has been fortunate to have been selected for Leadership Development series and served on several leadership boards and groups and currently serve on board of directors of a non-profit. Addeo's focus and commitment is to continue to leverage my leadership skills, proven success in building teams, to help clients achieve their goals.

Garth McKinney
Sales & Services Learning Consultant
Red Hat University

Garth McKinney has spent his career building fun and interesting ways to helping enterprise sales professionals, both direct and in the channel, generate more sales by working smarter. He started as a sales facilitator, working in the pharmaceutical industry, but then led training teams working at IBM, Lenovo and now at Red Hat.

Garth now is extending beyond to the sales professionals to build high performing sales managers and sales leadership teams modeled after Red Hat's Open Management Practices.

For more information email us at or call +1-781-562-1630