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Top 10 Channel & Alliances Predictions for 2020
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Top 10 Channel & Alliances Predictions for 2020

When: Thursday, January 30, 2020
12PM – 1PM EST
Where: Online Webinar
Contact: Brendan Ward

Online registration is closed.
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Alliance Professionals Are Soon To Be In VERY High Demand! We are in the middle of a major transformation of how companies go to market—in fact, 76% of business leaders agree that current business models will be unrecognizable in the next 5 years. Given structural changes in our economy, new buying journeys, and emerging technologies, most firms are now considering ecosystems as the key ingredient to success over the next 10 years. Ecosystems are different than traditional indirect channels in that they are untethered to the financial transaction and focused more on intra-firm value creation, access and attachment to external networks, and partner innovation. These are the core skills of alliances professionals and when combined with marketing attribution skills for additional partner types such as affinity, affiliates, advocates, ambassadors, and influencers, will make up the future leadership of ecosystem organizations. Join Jay McBain from Forrester as he unpacks these future trends and walk away with actionable advice on the trifurcating channel, how to build an ecosystem, measure it, and most importantly, how to lead.

About the Presenter

Jay McBain
Principal Analyst

Jay McBain is one of the most visible thought leaders in the global technology channel. Named to the Top 40 Under Forty by the Business Review as well as numerous channel magazines top influencer lists, he is often sought out for industry guidance and future trends. He has spent his 25-year career in various executive channel sales, marketing, and strategy roles within IBM, Lenovo, and ChannelEyes. Jay is the principal analyst for global channels, partnerships & alliances at Forrester - one of the most influential global research and advisory firms in the world.

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