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Discover a Hidden Super Power: Communicating Alliance Value
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Discover a Hidden Super Power: Communicating Alliance Value

 Export to Your Calendar 11/18/2020
When: Wednesday, November 18, 2020
12:00 to 1:00 PM EST
Where: Online Webinar
Contact: Brendan Ward

Online registration is available until: 11/18/2020
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Practitioners of the alliance profession are well-versed in the super powers possessed to succeed in managing partnerships - skilled in negotiation, influencing, relationship building, listening, mediation and more. With all of these super capabilities, why is it sometimes difficult and frustrating for an alliance manager to defend the value of alliances and the role played in an organization's success? Is there a time when having convincing information about the impact of good partnerships would have been useful? In senior management meetings, onboarding a partnership, maintaining internal alliance engagement, and in the hallways are some of the encounters that demand alliance leaders be always ready to present alliance value.

How can an alliance foe be turned into a fan? Learn from the presenters about how to build a stable of responses that will enable a preventive response – not a reactive one. Hear from peers about the most nightmarish questions and come away with:

  • responses for the alliance value question
  • techniques and tools that will help with various scenarios
  • confidence to respond the next time


Mark Coflin, CSAP, MBA
Vice President, Head of Global Alliance Management

Mark Coflin is responsible for leading the Global Commercial Alliances and Global Licensing Management team at Takeda. Previously head of alliance management at Shire for two years, he built a world-class capability, receiving the 2018 Global Award for innovative alliance best practices from the Association of Strategic Alliance Professionals (ASAP). Mark has led the establishment of three alliance management organizations across Baxalta, Novartis, and Shire. He has over 30 years of biopharma experience in several different roles, including leadership positions such as executive director national sales/marketing in Canada. Mark is on the board of New England Chapter of the Association of Strategic Alliance Professionals.

Brooke Paige, CSAP
Former Vice President, Alliance Management
Pear Therapeutics

Brooke Paige joined Pear Therapeutics in March 2018 as Vice President, Alliance Management. As a Sloan Fellow at London Business School, Brooke wrote her graduate thesis on how to optimally structure and manage biopharma alliance collaborations, and subsequently became one of the first Alliance Managers in the biopharma industry. She is a Certified Strategic Alliance Professional (CSAP), and was elected to the Board of ASAP, the Association of Strategic Alliance Professionals in 2014, serving as Chairman of the Board since 2016.

Prior to joining Pear, Brooke was Staff Vice President of Marketing, Communications & Alliance Management (MCAM), and Chief of Staff at HealthCore, Inc., the research arm of Anthem, Inc. In this capacity, she was responsible for alliance management, marketing, internal and external communications, strategic planning, and innovation management during a time of exponential growth. Earlier in her career, she was a launch marketer, having contributed to two brands which were ultimately ranked in the top 10 global products by lifetime sales.

Brooke possesses extensive global experience, having lived and worked in several countries, including the UK, Germany, France and Japan. She is a high honors graduate of Mount Holyoke College, and was a Sloan Fellow at London Business School. In 2011, Brooke became the 88th woman in the world to run a marathon on all seven continents.

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