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Building an Alliance Team Culture for High Performance
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Building an Alliance Team Culture for High Performance

 Export to Your Calendar 10/28/2020
When: Wednesday, October 28th, 2020
12:00 to 1:00 PM EDT
Where: Online Webinar
Contact: Brendan Ward

Online registration is available until: 10/28/2020
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Much research about what contributes to alliance and partnership success centers on the word "culture". Not on the geographic or nationalistic definitions of culture, but on answers to the question: "What are the critical elements of the alliance team culture we want to create to enable us to achieve the highest levels of alliance performance?"

In my work with alliance teams over the last 25 years all around the world, I have never found a high performing alliance team that did not spend time together defining;

  1. How do we jointly develop and align our mutual value proposition, goals, and performance metrics?
  2. What structures and processes do we need to put in place to optimize our alliance efficiency?
  3. How we systematically and continuously measure, monitor and hold ourselves accountable for alliance performance and effectiveness?
  4. How we manage our team dynamics, including our inevitable disagreements and differences.
  5. How we communicate and build trust with each other.

These alliance teams all had a healthy respect for the value of not only having differences of opinions or perspectives, but for developing the skills and putting in place the best practices that support achievement of high performance goals.

As an alliance manager you not only have the responsibility for building effective relationships with your alliance partners, but also for ensuring that you facilitate and advocate for an organization-wide alignment of all your organization's colleagues who work on and support alliances. If you cannot create a collaborative team-oriented culture across your own organizational functions, how can you expect to create successful alliances with your partners? As an organization's alliance strategy becomes more complex with multiple partners and alliance relationships it is essential that there is a common understanding and implementation of best practices and alliance relationship skills in order to move from a loosely-collaborative group to one that effectively functions as a community of alliance practitioners that are aligned to actively team with your alliance partners.

During the Webinar Lynda will:

  • Examine the critical elements of creating a high performance alliance team culture and the best practices and skills used by alliance managers to improve alliance team performance
  • Provide a process for measuring your organization's preferred alliance partner performance
  • Enable attendees to assess how effective an alliance you are working with is performing as a high performance alliance team
  • Encourage you to develop an Action Plan for improving your organization's alliance team culture and a specific alliance team's performance

Pre-webinar Registrant Survey

To ensure there is the opportunity to apply learnings from this webinar, registrants will be asked to complete a pre-webinar benchmark assessment on how well they believe their organization is performing as a preferred alliance partner on the critical elements of creating an alliance team culture. Additionally, during the webinar, attendees will complete an assessment of a specific alliance they are working on to measure how effective the alliance is operating as a high performance alliance team. At the end of the webinar participants will walk away with a specific action plan for improving their own organization's high performance alliance team culture and for improving the performance of a specific alliance.


Lynda McDermott, CA-AM
Founding President
EquiPro International Ltd.

Lynda McDermott is founding President of EquiPro International Ltd., an international management consulting and executive coaching firm. She has worked in over 35 countries setting up and developing leadership, product, research and alliance teams. She is an instructor for ASAP's CA-AM certification program and TE-AM Alliance workshop and is an official ASAP Educator Provider Partner. McDermott works with such companies as Pfizer, Moffitt Cancer Research Center, PricewaterhouseCoopers, Biogen Idec, and Sanofi. She is a Certified Speaking Professional and adjunct faculty member on alliances for the American Management Association.

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