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ASAP CA-AM Review Course

The Certificate of Achievement - Alliance Management (CA-AM) review course is designed to reinforce and refresh concepts covered in the CA-AM exam. Modules begin with a review of key alliance concepts and then moves to a case scenario analysis designed to encourage conversation and clarification of those concepts. Each module concludes with a summary of key takeaways.

Based on the principles covered in The ASAP Handbook of Alliance Management: A Practitioner’s Guide, this course addresses the following areas covered in the CA-AM exam:

Alliance Life Cycle Framework

Successful alliances follow a progression of processes and behaviors that build on each previous one. CA-AMs are expected to understand the key things that occur during the alliance life cycle. This brief module provides a review of each of the seven phases of the life cycle in preparation for a more detailed review in subsequent modules.

Strategic Rationale and Readiness

In this module participants will review the fundamental drivers of successful alliance formation, including roles, skills and structures. CA-AMs need to understand the underlying factors that influence the organizational expectations for how their alliances will be managed after they are launched.

Alliance Selection

This module covers the portion of the alliance life cycle that is related to selecting the partner and setting up the formal contract, governance and resource allocation elements of the alliance. CA-AMs have the responsibility to know what these elements are in order to better manage their alliances after they are launched. Moreover, CA-AMs should be expected to help inform and establish a mindset that produces productive, win-win negotiations for their alliances.

Alliance Execution

This module addresses the portions of the alliance life cycle where CA-AMs are expected to play a major leadership role. Covering the stages related to alliance launch, management and transformation/termination, this module focuses on key processes that CA-AMs manage, including gaining commitment to shared objectives, expectation setting, communication, and monitoring the success of the alliance.

Planning and Organizing Skills

CA-AMs need to demonstrate a number of specific alliance management skills in order to make their partnerships successful. These include driving joint solutions, promoting alignment across different functional and organizational groups, and facilitating knowledge transfer. This module provides a review of the processes that underlie these skills.

Management and Leadership Skills

CA-AMs need to be able to create conditions that allow their alliances to be successful. This is often accomplished through the “soft skills” related to building relationships and trust, promoting alliance values, adapting to cultural differences with the partner and resolving conflicts. These elements are reviewed in this module.

The ASAP Handbook of Alliance Management: A Practitioner’s Guide is a great tool to assist in preparing for the CA-AM exam. The book is available in hard copy and electronic subscription. An 8-week subscription to the electronic version is included in the bundle.

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