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Alliance Competencies & Skills
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"ASAP certification signifies the organization's willingness to invest in building collaborative capability."

Click here for a downloadable description of all competencies

ASAP certification training helps practitioners establish a disciplined approach to doing business within a partnering culture, thinking strategically, and running each alliance as an individual business.

Certification training and coursework provide effective tools to help plan and build an alliance strategy, whether for a single alliance or a partner ecosystem. A joint strategy, value proposition and business plan, for example, are all critical for the ongoing success of an alliance.

Individuals seeking certification are tested on an established set of context and core competencies. In addition to being a successful alliance manager, candidates should have complete knowledge of their organization's business and industry as well as company specific competencies.

Getting Certified

Membership in the Association of Strategic Alliance Professionals is required to obtain certification. To learn more about membership and the certification ASAP offers contact Lori Gold, director of membership services at 781-562-1630 ext. 203 or

For more information email us at or call +1-781-562-1630