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What Membership Means...

Morten Jensen
Regional Alliance Manager
Bayer, Crop Science Division

ASAP membership allows me to participate for free in Netcast Webinars which provide valuable ideas and principles that I can directly apply in my job. I also enjoy the great local chapter events at very affordable prices.

Helen Morin, CSAP
Senior Director, US Alliances & Channels and Global Business Operations
SAS Institute

I have found that most difficult part of Alliances is building brand and driving execution. Our ASAP Global Membership has given our global team the opportunity to hone their skills and establish SAS as a leader in alliance management. It has demonstrated to our partner community that we take partnering seriously and are committed to utilizing best practices shared through the ASAP network to professionally execute on our relationships.

Kevin Little, MD, CSAP
Chief Scientific Officer
3D Signatures Inc.

ASAP continues to do a great job of shaping and promoting alliance management as an essential corporate function in today's world; there is enormous value to be gained as an individual member. As a practitioner of collaboration in a variety of perhaps non-traditional alliance functions myself, I've found so many key elements of partnering and collaboration management for synergistic outcomes were perfectly encapsulated by ASAP's offerings.

The more I learned about ASAP, its networks, and how alliance management professionals developed their skills, the more I realized this truly was best practice for ALL collaborative work. And the community by its very nature embraces diverse contributions - making it easy to provide real contributions at the level of chapter leadership, ASAP committees, and pursuing personal professional development through CA-AM and CSAP certifications.

I encourage anyone with an interest in the areas of collaborative business to get to know ASAP.

Armando Valim
Global Director–Alliance Partner Network
National Instruments

Learning from industry leaders in alliance management is invaluable and our development depends on guidance from experts in this field. The opportunities for knowledge and best practice sharing through ASAP is vital to the growth and success of our program, partners, and company. Participating in ASAP provides the support, resources, and education our team needs to be the trusted partner experts for National Instruments.

Christine A. Carberry, CSAP
Chief Operating Officer
Keryx Biopharmaceuticals

ASAP is the only professional organization dedicated to the strategic alliance profession and community. Since joining ASAP in 2007, I have seen a dramatic increase in my understanding of strategic alliances, built a wide and deep network, and have been able to engage new members into our community. The more involved I get in ASAP, the more I learn and advance in the profession. In 2010, I obtained my CSAP certification and while the credential is not yet widely recognized, it opens up a discussion every time someone asks me "What is a CSAP?" My alliance management experience has also led to new career opportunities and expanded responsibilities. I encourage every kind and level of alliance manager to get involved and contribute to ASAP. Creating value through collaboration is the only way we can innovate, grow and succeed.

Gary Butkus, CA-AM
Director, Alliance Management
Eli Lilly and Company

Eli Lilly and Company and the Association of Strategic Alliance Professionals have been intertwined for over a decade, working with each other to strengthen and advance the practice of alliance management. Just as Lilly is committed to the success of every alliance in which we engage, ASAP is committed to the professional development of each of its members. Lilly’s dedication to ASAP and the profession is illustrated in their commitment to providing valued thought leadership quarterly in Strategic Alliance Magazine, along with to sharing their team’s expertise at ASAP conferences.

Harm-Jan Borgeld, CSAP, PhD
Head Alliance Management
Merck KGaA Biopharma

The ASAP Global Alliance Summit and ASAP Biopharma Conference have been instrumental for Merck KGaA to develop its alliance management organization. The knowledge and best practices sharing enabled us to improve the way we manage the research, development, commercial and regional alliances. ASAP aims to be at the forefront of alliance management and by providing alliance leaders a platform to share their ideas, ASAP is one of the centers where the future of alliance management is created.

Joe Schramm
Vice President, Strategic Alliances

Overall, the ASAP Tech Partner Forum was an excellent event which offered thought provoking content I was able to take back to our management team for consideration. BeyondTrust continues to benefit from our ASAP membership and we look forward to continuing to develop our expertise in the rapidly changing field of strategic alliances.

Erna Arnesen, CSAP
Chief Channel and Alliances Officer
ZL Technologies

ASAP is a tremendous professional organization that counts in its membership a wide range of well-respected companies and individual members in the field of strategic alliances. As a global member with several large corporations as well as an individual and corporate member, I have continually benefited from the educational programs, certification, conferences, chapter events, and best practices guides available through ASAP. In addition, I have made tremendous connections with many alliance professionals and executives that have added immeasurably to my personal and professional life.

Hallie Brewer, CA-AM
Director of Operations and Strategic Alliances
College of American Pathologists

One of the most valuable benefits of being involved with ASAP is the connection to other professionals in the field. The not-for-profit world does not embrace formal alliance management as does the business world. Being around those who own alliance management training and skills in a myriad of environments is incredibly impactful.

Beyond networking, the resources ASAP provides are helpful in supporting our work. Additionally, the skill sets and tools offered really make my colleagues' lives easier, and helps them achieve more satisfying and well-constructed relationships as part of their day-to-day work.

One way to develop the skill sets and tools is by attending chapter meeting and/or ASAP conferences. I believe the ASAP conferences help my teammates understand alliance management more holistically, and see how other industries are leveraging these skills and approaches in powerful ways, which is inspiring. Moreover, everyone that attends comes away with new ideas they can use, or ways they can be innovative with something they are working on.

Jeff Dietz, CSAP
Senior Director - Alliance Management
R&D Worldwide Business Development


Belonging to ASAP is a must for those new to this area of business or wishing to expand their alliance management knowledge as part of their career path. There is no better organization focused on the education, training, and the sharing of new ideas, models, and real-life experiences to support our careers in alliance management. The CA-AM and CSAP classes and certification are the best way to formulate a common body of alliance knowledge that has been developed via a multitude of experienced alliance managers over the years. If you are new to alliance management, get involved and take the classes, attend a web seminar, a local chapter event, or our larger annual events in North America, Europe & Asia. If you are an experienced alliance manager, bring your knowledge and expertise to the table. Hear what's new and trending, broaden your expertise and value to your company and alliance partners, and share your experiences to support others who have chosen this career journey.

John Crampton, CA-AM
Director Global Partner Alliances & Channels
JDA Software

Alliances are complex and can be challenging for any company, and even with the most extraordinary efforts they require processes and strategies founded in best practices to insure repeatable success. This is exactly what our membership in ASAP provides. Through our ASAP membership I have access to tools and resources developed by alliance professionals that are continually being refined. The annual conference, publications, and seminars are an invaluable resource that has helped me establish processes and provide tools that are improving the success our global partner program.

Nancy Breiman, CSAP
Director Global Networking Alliances
IBM Corporation

The ASAP Handbook of Alliance Management is a MUST HAVE reference if you do any kind of partnering, regardless of industry! Written by a team of seasoned, practicing alliance professionals it is chocked full of best practices, examples, and templates. This is the Bible for alliances which will enable you and your teams to speak the same language as your partners. Even after ten years in the alliance business, I can't do my job without this handbook!

Rachel Tuller, CA-AM
Strategic Partnerships and Alliances

Not only is the content from ASAP events outstanding, but more importantly, I feel tremendously validated around my life's work. Feels like "home" with these peeps! I think I've discovered my long-lost tribe...

Jamie Donald, CA-AM
Business Development Manager Alliances
Axis Communications AB

Netcast webinars are...
Very relevant to the work I do. I work for a great company but it's is clear we have a lot more to do when it comes to developing true strategic alliances. Great opportunity for me to create & lead the practice with input & support from the ASAP community.

Nancy Hildebrand, CA-AM
Alliance Management
Eli Lilly and Company

My ASAP membership provides me with various ways to sharpen my Alliance Management skills by accessing programs that match what I need to learn, when I need to know it. I love the Netcast Webinars, the programs on archive, the ASAP BioPharma conference, the Strategic Alliance Magazine, chapter events...I can get content in a lot of different ways that matches how I want it at that specific time. Thank you for making that possible.

Russ Buchanan, CSAP
Head Corporate Alliances
Xerox Corporation

I joined ASAP after Xerox asked me to build a robust alliance program that would be a growth engine for our services business. To do this I needed to understand what other companies were doing to be successful with alliances. I also needed to know how they succeeded including the skills and capabilities that were required. But knowing how wasn't sufficient I also wanted to know who could help me build and create those skills and capabilities. Equally important to the success of the Xerox program was building relationships with other alliance leaders in my industry and in other industries. ASAP enabled me to do all of these things, in a time frame that was faster, and at a cost that was lower, than any other option that was available. Ten years later I still consider my membership and involvement at ASAP to be one of the best decisions I made related to my alliance leadership role at Xerox.

Steve Twait, CSAP
VP, Alliance and Integration Management (AIM)
AstraZeneca Pharmaceuticals

Being a member of ASAP—via your company's corporate membership or as an individual member—provides access to an instant network of like-minded professionals. The role of alliance manager continues to evolve and may look different at many companies. Being able to connect with other alliance managers and network (via the annual Global Alliances Summit or local chapter meetings) is a great way to learn and accelerate your personal development.

Jan Twombly, CSAP
The Rhythm of Business, Inc.

Every alliance professional should be a member of ASAP. Full stop. There is no other way to build your network of colleagues tackling similar problems across diverse industries. This becomes increasingly important as industries converge and morph, especially considering the business opportunities enabled by the Internet of Things, digital health, and other explosively growing business ecosystems. There is no other place where people who work day-to-day at realizing the intended value of alliances converge. Partnering is conceptually simple, but operationally quite challenging. In ASAP, we figure out how to meet that challenge and deliver on the promise of alliances.

R. Lynn Richard, CSAP
Global Director, Strategic Alliances
GE Healthcare Digital

Membership in ASAP provides extraordinary opportunities to improve professional skills as well as innovate the way we work with important alliances. My team learns from professionals in companies similar to our own, and from companies vastly different, in different industry verticals, ranging from start-ups to some of the largest companies in the world. The skills and practices we develop in the many training opportunities provided throughout the year range from basic and fundamental to profoundly sophisticated. As my team improves their skills and approaches to alliance management, they are able to leverage these allowing us to take our alliances to new levels.

Richard Medley, CSAP
Strategic Marketing Manager
Schneider Electric

ASAP represents a rich resource of content, material and people dedicated to the practice of alliance management.

Jeff Newton, CSAP
Global Alliance Manager, IoE Software Alliances

I feel having my CSAP and specifically my association with ASAP gives me the tools I need to be successful. I especially like how the methodology uses a life cycle framework. Many times alliances get sidetracked on the wrong initiative or stop growing because a valuable piece of the framework was missed. Having a methodology to follow and the ability to have baseline knowledge through ASAP allows alliance managers to start from equal footing and create a more successful alliance.

I also like the support that ASAP gives its members. More specifically I like local chapter meetings, online webinars as well as the wealth of information on the website. I also appreciate the networking opportunities with like-minded people.

Steve Blacklock, CA-AM
Vice President, Global Strategic Alliances
Citrix Systems, Inc.

One of the reasons for joining ASAP was the industry and alliances contacts and mentors you can meet and learn from. That continues to be a key value from ASAP with membership continuing to grow and expand within its core constituents and also into other industries. Another key opportunity to leverage with networking is for job opportunities — both as a seeker and as someone looking to hire for a team.

One of our bigger challenges is getting senior executive leadership to see alliances as an essential strategic change agent — some get it, others you have to work with closely to get them there. ASAP offers access to great, experienced leaders who know and live this every day. Another value is seeing business and marketing through our alliance partners. It's a perspective you cannot get through your own organizational lens. To learn the market this way is key to anticipating market trends. Also, the mentors and contacts have been invaluable in learning from others in the industry with similar business transformations or changes, and also from those with very different experiences. I enjoy listening to professionals from completely different industries and business models who share ideas I wouldn't have considered with my own experience.

Philip Sack, CSAP

Alliance management and Collaboration is about leadership.

Your ability to lead your internal stakeholders and associated business units, together in Collaboration with Alliance partners, requires strong leadership skills. However you also require creditability and executive sponsorship if people are going to follow you on this exciting journey. Involvement in ASAP and achieving CSAP certification demonstrates that I am serious about the practice of Alliance management, focused on continuous learning and development, engaged and leveraging the resources and best practices offered by ASAP, and that I am an accomplished Alliance professional.

Coupled with my professional experience and previous business success, CSAP certification assists establishing my personnel creditability, and it differentiates me within a highly competitive market place. If you are serious about Alliance management and leading Alliances, I recommend you consider this globally recognized organization as well as certification.

Michael Moser, CSAP
Global Alliances Collaboration Leader
Dassault Systèmes

It's the competency present within the ASAP community that I value most, with experts available to discuss all aspects of alliance management. Seasoned alliance managers are valuable for me and my colleagues. I also appreciate the ASAP Handbook of Alliance Management, which recommends process as well as best practices. Input available through webinars is also welcomed. On another level, the community itself is valuable. We know who is a member and can connect. There's someone to talk to, share information, and gain insight and input.

Andy Hull
Vice President of Global Alliances
Takeda Pharmaceuticals

As global members, we now have access to various ASAP tools for our alliance professionals across the company. Our team can utilize these tools to ensure we are continuing to build on our best-practice approach across our alliances globally. We always walk away from ASAP conferences with some fresh perspectives and ready to handle any alliance challenge.

Mary Jo Struttmann
Senior Director, Alliance Management

We discuss ASAP with potential partners and this underscores how much we pay attention to the way we execute and move forward with our alliances. ASAP membership and certification provide us and our partners with a common language and a common set of processes and tools—as well as the ability to learn from the experiences and best practices of other members within and outside of the pharmaceutical industry. ASAP is trying to monitor where the field is going, and trying to stay on top of that. Its providing education that can really help alliance management professionals move, adapt, change, and grow. That's why I felt so strongly about supporting Astellas' ASAP global membership.

Anoop Nathwani
Consortio Consulting

I have been a member of ASAP for about 10 years, and I have thoroughly enjoyed being a member of ASAP and everything that goes with it. It is due to ASAP that my knowledge, experience and skills in the area of Strategic Alliances has grown immensely. ASAP really does enable people and organisations to drive the thinking around Strategic Alliances and the enormous value creation opportunity that exists with that. In today's world, Collaboration should be seen as the new engine of growth and it is Collaboration that is the new competition, and Strategic Alliances is about collaborating at the highest possible level. As a Strategic Alliances professional myself, I have derived more value (knowledge, experience, skills….) gained through webinars, chapter meetings, white papers on best practices, ASAP Summit and through camaraderie with colleagues who face the same challenges and opportunities, than I could describe by being an active member of ASAP. For all Strategic Alliance professionals who want to become the very best at what they do, being a member of ASAP should be a priority for you.

Brian Handley, CA-AM
Business Development
Emerson Corporation

My 'ah-ha' moment came when I saw that there are other people doing this, and they seem to have all the answers—or at least were going in the right direction—for some of my basic challenges. I could really tell how much the individuals in ASAP could help me develop professionally and advance my career. Now, I can tap into a community that has the unique resources to help me think through some of my most complex obstacles at any time—specialized knowledge and deep experience that is rarely accessible through domain expertise, business schools, or general consultants.

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