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ASAP Netcast Webinar Series

The ASAP Netcast Webinar Series are a FREE member benefit featuring thought leaders in the alliance and collaboration profession who deliver in-depth analysis and how-to information on subjects most pressing to the professional. Each hour-long webinar delves into the challenges and solutions around both overarching topics related to alliance management, and even subjects specific industries and practices.

Netcast Webinars are scheduled monthly (see our calendar) and are archived in the Member Resource Library for ASAP members who miss the professional development opportunity.

Click here to check-out upcoming ASAP events

See a selection of summaries from our recent powerful and educational webinars below and inquire about membership today!

The Intricate Formula for Alliances and Sales Fusion

August 28, 2019


With a unified goal to succeed together, alliances and sales teams have distinct but related roles to achieving success. It is an evolutionary journey and each team plays a unique role designed to complement the other. The similarities and differences between alliance and sales teams require close, strategic, and tactical management and execution to attain mutually measurable success. Finding the right formula for this environment demands an intricate balance of combining elements to create maximum energy and upside.


Graham Perry, CA-AM
Regional Alliances/Channels Leader USA

Strategic alliances professional. Work experience spans SAS, IBM, Cisco. Create and deliver compelling value to build durable relationships with C-level / senior executives. Strong background in designing, deploying and measuring highly effective alliances strategies and actions to address existing and emerging markets spanning industry verticals. Leading teams to deliver high-impact solutions (combining products and professional services).

Managing Ecosystems and Platforms

July 24, 2019


Take your strategic partnerships to the next level. Learn how to create and manage an ecosystem of partners and use a business platform to gain a competitive edge in your market.

Ben Gomes-Casseres just finished recording a new course for LinkedIn Learning (aka on Ecosystems and Platforms – what they are, how they can benefit you, and how to manage them. It's out in June.


Ben has been working on alliance strategy for three decades and has written three books on it. He is a professor at Brandeis University, and a frequent presenter at ASAP events. He helps companies worldwide raise the value they get from alliances.

Alliances in Education: Challenges and Opportunities

July 10, 2019


How can a 150-year-old institution, with deeply rooted traditions and structures, keep up with the ever-changing trends in business and technology? Cambridge Assessment, part of the University of Cambridge, was established in 1858. Today it is an international exams group that designs and delivers exams to over eight million learners every year. Cambridge Assessment and Speexx worked together to create high-standard English language training and assessment for the corporate sector that is virtual and customizable to individual needs. By partnering with a small, world-leading agile edtech company, Speexx, this institution was able to keep its traditional character in addition to meeting the evolving market needs of learners.

About the Speakers

Chloe Shaw, CSAP
Head of Alliance Management
Cambridge Assessment English

Chloe Shaw is Head of Alliance Management at Cambridge Assessment English, which is part of the University of Cambridge. She is a member of the Association of Strategic Alliance Professionals (ASAP) and was responsible for her organisation's adoption of the ASAP alliance lifecycle and her team's certification in alliance management. Chloe was shortlisted for an 'Unsung hero' award in the 2018 Women in International Education awards, organised by Lead5050 and the Global Leadership League.

Aya Aker, CSAP
Alliance Development Manager
Cambridge Assessment English

Aya Aker is Alliance Development Manager, responsible for development and management of strategic alliances for Cambridge Assessment English. She has experience managing international and academic alliances since 2010. She is a member of the Association of Strategic Alliance Professionals (ASAP) and achieved an MA from the University of Southampton, a BSc from the University of Toronto, as well as a Level 5 NVQ Diploma in Project Management from the University.

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