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Silicon Valley Chapter - Channel Survival in the era of Servitization

DC Chapter - Changing the Channel Workshop

Midwest Chapter - How Alliances Can Help Drive Channel Success

Webinar - How to Structure and Facilitate Joint Working Sessions

CO Chapter - Strategic Alliances in National Renewable Energy


Welcome to ASAP!

Founded in 1998, the Association of Strategic Alliance Professionals (ASAP) is a professional association committed to elevating and promoting the profession and discipline of alliance management.

ASAP is the only organization dedicated to providing tools and resources, education and professional development, and a community for networking to alliance professionals at every stage of business collaboration—from partnership formation to alliance management after a deal is signed, ASAP can help navigate the way.