Looking to engage with our member community by contributing to ASAP’s content? Send your blog post, article draft, or idea to Michael Burke at mburke@strategic-alliances.org
Norma Watenpaugh revealed formal tools that can reduce or optimize the whopping 70% of alliance managers' time spent aligning stakeholders in the latest Collaborative Connection Monthly webinar series. Continue Reading
Communication is critical to partnering success. By taking a targeted, cadenced, intentional approach and creating a partnership communication plan, you can increase the chances that your alliances will thrive. Continue Reading
Cross-industry partnerships are more complex, but alliance managers have the skills to make sure these increasingly common alliances achieve their objectives. Brooke A. Paige, Diana Favia McDevitt, Aida Bendt, Vin Sharma, and Emma Barton led a recent ASAP roundtable discussion on the topic. Continue Reading
M&A is cool, sexy, and mysterious...but why should alliance managers care? First, to alleviate the fear factor when M&A rocks their company's world. Second, because they might just be able to contribute constructively to the integration process, and burnish their skills while they're at it. Continue Reading
Even in the hypercompetitive world of tech partnering, it's about more than just revenue. Netting quick, early wins, focusing on and measuring customer and partner success, and opening up more and bigger, better opportunities are all just as important. Continue Reading
Communication is "at the center of everything we do as alliance managers.” It's not just part of a days' work, it's "the whole job." Michael J. Burke led a discussion on the topic between Peggy Taylor, Christina Neary, and Sophie Lismonde as part of ASAP's latest webinar. Continue Reading
Amid the whole spectrum of communication styles that alliance professionals must master in their quest to be the best, gender differences in speaking, listening, and even handshakes can prove challenging. A fascinating Summit presentation highlighted a variety of gendered behaviors to be aware of. Continue Reading
The alliance management skill set really does prepare you for senior leadership! Krishnan Viswanadhan and Andy Eibling, relatively newly christened "Chiefs," are living proof. They chatted about how alliance managers can blaze a path to the C-suite at the 2022 ASAP Global Alliance Summit. Continue Reading
Sherry Foster and Robb Franks showcased a new through-channel marketing solution intended to enable SMB resellers to market IT solutions on a mass scale at the 2022 ASAP Global Alliance Summit. Continue Reading
ASAP unveiled the winners of the 2022 ASAP Alliance Excellence Awards. Genpact took home three trophies, while Merck and Janssen were honored for their role in combatting the COVID-19 pandemic. The Bayer-Evotec alliance was recognized for its successful expansion over the course of a decade! Continue Reading
When changes are afoot in organizations, alliance managers are often enlisted as messengers, explaining to partners and internal stakeholders alike what's coming down the road and how it will affect the alliance. A recent ASAP Roundtable explored tips and techniques to do it better. Continue Reading
Alliances and partnerships can fail for many reasons, including a lack of attention to fundamentals. One of those fundamentals is positioning, and our guest author shows why, when, and how to apply positioning to your alliance so it crosses the chasm rather than falling into the abyss. Continue Reading
