ASAP Blog

Alliances are dead in the water without dedicated and engaged senior executive sponsors. Neil Blecherman of Nutanix explained the difference a good executive sponsor makes, how to recruit them, and some tips for keeping them involved in alliance affairs—and shared some entertaining stories, too! Continue Reading

Do you think military leadership is all command-and-control? Think again. Lieutenant Colonel Andrew Farina will show 2023 ASAP Global Alliance Summit attendees how the art of influence is just as essential on the front lines as it is in alliance management. Continue Reading

What types of ecosystems manager positions are emerging in the technology workforce? What skills are required of these various twists on the ecosystems manager position? Which parts of the alliance management skill set are crucial to managing ecosystems? What new competencies are needed? Continue Reading

Chris White and Claudia Kuzma of Protiviti revealed the dos and don'ts of ecosystems marketing in the latest ASAP webinar. Continue Reading

How do alliance managers exercise influence? Get senior backing, leverage their knowledge of the partner and the company, and know how to navigate yours and the partner's organization. This insight was generated in the latest ASAP roundtable. Continue Reading

In a world that's rapidly moving from products to outcomes and from bilateral alliances to more complex ecosystem models, strategies and mindsets will need to change too. That's just one of the takeaways from a recent ASAP Collaborative Connection Monthly webinar featuring Greg Sarafin of EY. Continue Reading

With rapid and ongoing change continuing to be the norm in biopharma, healthcare, information technology, and across industries, it falls to alliance professionals to be the communicators, facilitators, and explainers of change and its implications...and to keep others calm. Continue Reading

In this post, ASAP's president and CEO, Michael Leonetti, CSAP, recaps a very successful 2022 for ASAP, surveys three emerging partnering trends, and looks ahead to a new year that holds great promise for partnerships, ecosystems, and the profession of alliance management. Continue Reading

When the customer is unaware of a partner's existence or unclear on the scope of the partnership, maybe it's time to try something new. Our guest blogger recommends a solution: educating the customer by means of a special presentation called a Partner Showcase. Continue Reading

What's the difference between being an alliance manager and acting as an alliance leader? A recent ASAP Roundtable explored that very topic, with responses ranging from being more proactive to establishing sound practices to taking an enterprise-level view across the portfolio and the organization. Continue Reading

AstraZeneca's Community of Excellence gathers alliance management stakeholders across the organization to share best practices, trends, and ideas—and it costs nothing! This “simple, lean, and efficient” approach to COEs was featured at the 2022 ASAP BioPharma Conference. Continue Reading

Theoretically, maybe you can manage what you can't measure...but does that really make sense? This guest post argues for optimizing alliance management through the intelligent use of data and information that is housed in one place, fit for purpose, and available on demand to alliance stakeholders. Continue Reading