The Association of Strategic Alliance Professionals (ASAP) is a nonprofit, global membership organization dedicated to partnering professionals across all industries who oversee strategic alliances, ecosystems, go-to-market partnerships, key channel partner relationships, and various business collaborations.

ASAP serves as the premier community for alliance and partnering success, providing its members with numerous resources such as tools, publications, educational and networking events, among others. It is also the sole association that confers the CA-AM and CSAP certifications to eligible alliance professionals. ASAP's members span a diverse range of industries, including technology, life sciences, finance, insurance, energy, consulting, and many more.


ASAP Short Takes:
Deeply Rooted Alliance Practices Pushes the Business Model
ASAP Short Takes:
Elephant vs Mosquito Roles in Ecosystem
ASAP Short Takes:
Joint Forces with Competitors Because the World Needed It

Our Mission

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Global Members