About ASAP

In an increasingly interconnected world, no organization can succeed alone. The future belongs to those who can partner effectively.

Who we are

The Association of Strategic Alliance Professionals (ASAP) is the global leader in alliance management. We train, certify, and connect the professionals who manage cross-organizational partnerships.

ASAP is a nonprofit organization founded in 1998 with approximately 2,000 members in 25+ countries.

Strategic alliances are the high-stakes partnerships between organizations that produce groundbreaking new:

  • Drugs and therapeutics
  • Technology
  • Consumer products
  • Climate solutions
  • Financial products
  • Healthcare models
  • So much more

Creating a partnership is easy. Partnering effectively is hard. When these partnerships fail, they can cost billions of dollars in lost investment and years of lost time.

Alliance management is the discipline of designing, building, and maintaining partnerships so that they reach their full potential.

What we offer

  • Best practices, standards, research, tools, and resources for effective alliance management
  • Events and platforms for professionals to learn, connect, and support one another within and across industries
  • Education, training, and professional certification (CA-AM & CSAP) for alliance practitioners
  • Capacity-building for organizations seeking to partner well

Who we serve

Our global membership spans industries, roles, and levels of experience. Whether or not they have “alliance” in their title, our members are:

  • Planning and managing partnerships, whether they’re individual alliances, portfolios of partnerships, or entire ecosystems of interconnected activity
  • Integrating alliance management functions into their organizations
  • Driving innovation through collaboration

Explore our offerings

For everyone (members get free or discounted access)

  • The ASAP Handbook of Alliance Management - The foundational document of the discipline
  • Education & training
  • Conferences & networking events
  • Certifications
  • Job board

Members only

  • Online learning journeys
  • Ally, ASAP’s AI assistant - Includes 30+ years of curated content on how to effectively manage alliances
  • Online community

Join us

Become an ASAP member to unlock the full potential of your partnerships. Find your community, advance your career, and help shape the practice of alliance management.