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About Us

ASAP is the only nonprofit member organization serving the global alliance management community.

The Association of Strategic Alliance Professionals (ASAP) is a nonprofit, global membership organization for partnering professionals in all industries who manage strategic alliances, ecosystems, go-to-market partnerships, key channel partner relationships, and other business collaborations.
 
As the go-to community for alliance and partnering success, ASAP offers many resources to its members, including tools, publications, education and networking events, and more. ASAP is also the only association that awards CA-AM and CSAP certification to qualified alliance professionals. ASAP global, corporate, and individual members represent a wide variety of industries that include high tech, biopharma, life science, finance, fintech, insurance, energy, consulting, and many others.

OUR MISSION
ASAP elevates, advances, promotes, and certifies the discipline and profession of alliance management for a global community of alliance practitioners. 

OUR VISION
ASAP members are the established and sought-after leaders for all aspects of developing, negotiating, planning, and executing alliances, business partnerships, and all other collaborative business relationships.