ASAP Blog

Alliances and partnerships can fail for many reasons, including a lack of attention to fundamentals. One of those fundamentals is positioning, and our guest author shows why, when, and how to apply positioning to your alliance so it crosses the chasm rather than falling into the abyss. Continue Reading

The 2022 ASAP BioPharma Conference will be here before you know it. While you're there, wouldn't you like to take the stage and share your alliance stories and successes with your peers? The spotlight is waiting...and the call for topics runs through May 20. Continue Reading

SAS workshops inculcate MBA-type skills in its alliance managers. Equifax's alliance team has been bolstered by recent hires with a product/technical background. Neil Blecherman recommended that alliance managers overseeing a customer, product, and strategy at the 2022 ASAP Global Alliance Summit. Continue Reading

The channel may be changing, but it will still play a big role in the world of subscriptions, marketplaces, and ecosystems moving forward. Nellie Scott of SAS and Rob Spee of BeyondTrust outline the skills channel managers need for programs of all maturity levels in the latest ASAP Fireside Chat. Continue Reading

Associate Director, R&D Global Alliance Management- Neuroscience at Takeda Pharmaceutical Company Continue Reading

Alliance Manager at Ripcord, Inc. Continue Reading

In commercial-stage alliances, biopharma alliance managers find themselves in the role of captains of industry: more like entrepreneurs or general managers of a business than at earlier stages. The rewards can be great, the stakes are high, and the results show up as dollars on the P&L. Continue Reading

"So Happy Together"? Sure, the ASAP member community was thrilled to gather again in person last week in Tampa. But there's more to it than just togetherness. ASAP's founder explains why this might just have been the best Global Alliance Summit we've ever had. Continue Reading

Systems thinking, self-sufficiency, diversity of thought and backgrounds, constant communication, and comprehensive training and development options go a long way in building and retaining a successful alliance management team, according to speakers at last week's 2022 ASAP Global Alliance Summit. Continue Reading

Magical mystery tour? Or vision of the rapidly oncoming future? By any name, Jay McBain guided ASAP Global Alliance Summit attendees through the turbulent world of obliterated business models, disruptive ecosystems, and companies scrambling to stay ahead. Conclusion? Alliances rule! Continue Reading

Director of Strategic Partnerships at Vermont Oxford Network Continue Reading

What exactly is a "digital thread go-to-market strategy"? Let's just say it's a tale of a village, a flywheel, and an ecosystem, and how all three must be mobilized to move a needle. Cherie Gartner of PTC breaks it down for us. Continue Reading