ASAP Blog

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“Don’t Blame Me! I’m the Alliance Manager!”: ASAP Roundtable Shines a Light on Change Management
“Don’t Blame Me! I’m the Alliance Manager!”: ASAP Roundtable Shines a Light on Change Management

When changes are afoot in organizations, alliance managers are often enlisted as messengers, explaining to partners and internal stakeholders alike what's coming down the road and how it will affect the alliance. A recent ASAP Roundtable explored tips and techniques to do it better. Continue Reading

Postedby Michael Burke
Date posted05/20/2022
Guest Post: Position Your Alliance Strategy
Guest Post: Position Your Alliance Strategy

Alliances and partnerships can fail for many reasons, including a lack of attention to fundamentals. One of those fundamentals is positioning, and our guest author shows why, when, and how to apply positioning to your alliance so it crosses the chasm rather than falling into the abyss. Continue Reading

Postedby Aditya Kammula
Date posted05/12/2022
You Always Wanted to Be Onstage, Right? Now You Can!
You Always Wanted to Be Onstage, Right? Now You Can!

The 2022 ASAP BioPharma Conference will be here before you know it. While you're there, wouldn't you like to take the stage and share your alliance stories and successes with your peers? The spotlight is waiting...and the call for topics runs through May 20. Continue Reading

Postedby Michael Burke
Date posted05/11/2022
Summit Panelists Review the Skills to Rake In the Bills
Summit Panelists Review the Skills to Rake In the Bills

SAS workshops inculcate MBA-type skills in its alliance managers. Equifax's alliance team has been bolstered by recent hires with a product/technical background. Neil Blecherman recommended that alliance managers overseeing a customer, product, and strategy at the 2022 ASAP Global Alliance Summit. Continue Reading

Postedby Jon Lavietes
Date posted05/10/2022
Fireside Chat Explores How to Keep the Channel Tuned In
Fireside Chat Explores How to Keep the Channel Tuned In

The channel may be changing, but it will still play a big role in the world of subscriptions, marketplaces, and ecosystems moving forward. Nellie Scott of SAS and Rob Spee of BeyondTrust outline the skills channel managers need for programs of all maturity levels in the latest ASAP Fireside Chat. Continue Reading

Postedby Jon Lavietes
Date posted05/5/2022
Dollar Generals: When Biopharma Alliance Managers Run a Business
Dollar Generals: When Biopharma Alliance Managers Run a Business

In commercial-stage alliances, biopharma alliance managers find themselves in the role of captains of industry: more like entrepreneurs or general managers of a business than at earlier stages. The rewards can be great, the stakes are high, and the results show up as dollars on the P&L. Continue Reading

Postedby Michael Burke
Date posted05/3/2022
Guest Post: Best Summit Ever? 10 Reasons Why
Guest Post: Best Summit Ever? 10 Reasons Why

"So Happy Together"? Sure, the ASAP member community was thrilled to gather again in person last week in Tampa. But there's more to it than just togetherness. ASAP's founder explains why this might just have been the best Global Alliance Summit we've ever had. Continue Reading

Postedby Robert Porter Lynch
Date posted04/28/2022
Summit Panel: Alliance Team Harmony Helps Hit the Right Notes
Summit Panel: Alliance Team Harmony Helps Hit the Right Notes

Systems thinking, self-sufficiency, diversity of thought and backgrounds, constant communication, and comprehensive training and development options go a long way in building and retaining a successful alliance management team, according to speakers at last week's 2022 ASAP Global Alliance Summit. Continue Reading

Postedby Jon Lavietes
Date posted04/26/2022
The Future of Alliances
The Future of Alliances

Magical mystery tour? Or vision of the rapidly oncoming future? By any name, Jay McBain guided ASAP Global Alliance Summit attendees through the turbulent world of obliterated business models, disruptive ecosystems, and companies scrambling to stay ahead. Conclusion? Alliances rule! Continue Reading

Postedby Michael Burke
Date posted04/22/2022
Putting the “E-X” in Customer Excellence
Putting the “E-X” in Customer Excellence

Companies that think of employee experience (EX) and customer experience (CX) holistically and intentionally see a 1.8X growth rate as opposed to 1.3X or 1.4X growth that comes with addressing these elements in a vacuum, according to research from Tiffani Bova of Salesforce. Continue Reading

Postedby Jon Lavietes
Date posted04/21/2022
Of Villages, Flywheels, and Ecosystems
Of Villages, Flywheels, and Ecosystems

What exactly is a "digital thread go-to-market strategy"? Let's just say it's a tale of a village, a flywheel, and an ecosystem, and how all three must be mobilized to move a needle. Cherie Gartner of PTC breaks it down for us. Continue Reading

Postedby Michael Burke
Date posted04/21/2022
We’re Back! In Fact, You Could Say We Navigated the Storm
We’re Back! In Fact, You Could Say We Navigated the Storm

We're back, folks! Yes, the ASAP Global Alliance Summit is live, in person, and now up and running. And this morning's plenary took us around the world "the wrong way" with plenty of great lessons for the whole alliance crew! Continue Reading

Postedby Michael Burke
Date posted04/20/2022