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Alliance Essentials

Designed for professionals new to alliances or those seeking to strengthen and upskill their alliance practice, this course provides practical skills and insights to better understand roles and expectations, structure and systems, and how alliances and partnerships align with and advance their organization’s overall strategy.

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Intended Audience

Early career alliance professionals or individuals who already manage alliances and looking to reinforce, refine, or elevate their practice.

Skills Gained

• Foundations of alliance structure and operating models
• Understanding of role expectations and partner dynamics
• Core communication and collaboration practices
• Early skills for navigating governance and alignment

Value for Individuals

• Step into alliance work with confidence and clarity from day one.
• Learn how alliances actually operate so you can contribute meaningfully and quickly.
• Build a skillset that accelerates your progression in the profession.

Value for Companies

• Reduce onboarding time by equipping new staff with essential alliance fundamentals.
• Strengthen early partnership interactions that influence long-term results.
• Create a consistent baseline of capability across teams.

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Certification Relevance

Does not fulfill certification prerequisites but provides essential preparation for future CA-AM readiness.

Time Commitment

Typically delivered as a one-day in-person program or multi-session virtual format. 

Format and Key Details

Live virtual or in-person delivery. No prerequisites.