Foundational
Alliance Essentials

Most professionals working in alliances and partnerships were never formally trained for it. They learn by trial and error, missing the shared vocabulary, governance frameworks, and trust-building skills that make partnerships actually work. 

Alliance Essentials changes that. In one focused day (or a few online sessions), you'll build the foundational capability that separates professionals who struggle from those who lead confidently, backed by the global authority in alliance management. 

The course equips you with a shared framework and vocabulary for alliance management success, a clear understanding of roles, decision rights, and governance, practical approaches to alignment, trust-building, and stakeholder engagement, and a 30-day action plan to put your learning to work immediately. 

 View upcoming dates & register       Ask about team training

"Alliance Essentials gave me a clear framework and language I now use every day. It completely changed how I approach governance and partner engagement." 
— Alliance Manager, Global Technology Company

At a glance

  • Who it’s for: Professionals new to alliances or to the alliance management discipline; professionals seeking to reinforce or strengthen their alliance management capabilities  

  • Level: Foundational
  • Formats: Live online, in-person
  • Duration: Multi-session live online format, one intensive day in-person
  • Cost: $999 (ASAP members get a 20% discount) 
  • Professional development hours (PDHs): 6 

What you'll learn

By the end of the course, you’ll be able to: 

  • Articulate why organizations use alliances and how partnerships create measurable business value 

  • Navigate the full Alliance Life Cycle from formation through execution and evolution 

  • Clarify roles, responsibilities, and decision rights in complex, cross-company environments 

  • Engage stakeholders, communicate effectively, and drive alignment across organizational and cultural boundaries 

  • Build trust, manage ambiguity, and address the most common alliance challenges before they derail a partnership 

What to expect

Alliance Essentials is a high-impact, practitioner-led learning experience that builds real alliance capability — fast. The program cuts through theory to deliver the core frameworks, governance models, and management behaviors that drive successful partnerships across industries and roles. 

Live online sessions are available in one-day or multi-part formats, led by experienced instructors. In-person sessions are offered periodically at select ASAP events. 

“As someone new to alliance management, this course accelerated my learning curve immensely. Practical, credible, and immediately useful.”
- Business Development Leader, SaaS Company

Who it's for

This course is a good fit for professionals and teams who are: 

  • New to alliance or partner-facing roles and need a strong, credible foundation 

  • Managing existing partnerships and want to reinforce or sharpen their practice

  • Managing existing partnerships and want to strengthen their alliance management capabilities 

  • Supporting partnerships from functions like business development, legal, marketing, operations, product, or customer success 

  • Working across organizations where alignment, shared language, and clear governance are essential to getting things done 

Team training

Need to build a common foundation across your team, business unit, or partner ecosystem? Bring the foundational ASAP training to your organization — either onsite or virtually. Alliance Essentials can scale globally across regions and business units. 

Contact us

“This course helped our team align quickly and avoid the missteps we’d made in past partnerships. It’s the foundation every alliance role should start with.” ~ Director of Partnerships, Life Sciences Organization

Learn from experienced alliance professionals 

ASAP courses are led by senior practitioners who bring real-world experience across industries and partnership models.  

Faculty include former and current heads of alliances and senior alliance executives; leaders from technology life sciences, industrial, and services organizations; and ASAP-certified instructors with decades of hands-on alliance management experience. 

"Alliance Essentials reflects how alliances actually work in the real world. It was built by practitioners who have lived the complexity, not theorists observing from the sidelines."  - Alliance Manager, Global Technology Company

Ready to build your alliance foundation?
View upcoming dates & register 

Training a team?
Ask about private team sessions