Sponsorship Opportunities

Strategic alliances and partnerships are essential to how organizations innovate, grow, and compete.

With thousands of alliance and partnership leaders engaged in our community, ASAP is the only nonprofit 501 c(3) organization created by the alliance community for the alliance community. Our members represent global leaders who build and manage collaborative relationships across all industries. ASAP provides a unique community for them to exchange knowledge and experience in a trusted environment for learning, connection, and professional advancement.

Sponsorship offers organizations the opportunity to support the advancement of the alliance profession while engaging a highly relevant and influential audience. Structured as an annual commitment, ASAP sponsorship provides sustained visibility and meaningful engagement aligned with practitioner priorities and community impact.

Why Sponsor

Sponsorship connects organizations with alliance and partnership professionals who influence strategy, technology adoption, and cross-organizational collaboration across industries. Through year-round engagement with the ASAP community, sponsors gain meaningful access and visibility while contributing to the advancement of the alliance and partnership profession.

Sponsorship provides:

  • Direct engagement with alliance and partnership decision-makers

  • Year-round visibility across ASAP programs and community experiences

  • Opportunities to build credibility and trust within a practitioner-led community

  • Increased brand visibility among professionals responsible for partnership strategy and execution

  • Participation in conversations shaping the future of alliances and ecosystem collaboration

  • Opportunities to demonstrate thought leadership in a credible, practitioner-focused environment

  • Authentic connection with the community while preserving the integrity of practitioner-led programming

Sponsorship Levels

ASAP offers four sponsorship tiers, allowing organizations to select the level of engagement and visibility that aligns with their goals.

Premier Sponsor - $25,000

Platinum Sponsors provide the highest level of annual support for ASAP’s programs and community experiences. This level offers the most comprehensive visibility and engagement, including curated opportunities to connect with practitioners through thought leadership, event participation, and strategic recognition across major initiatives. Platinum Sponsors are positioned as leading champions of the alliance profession and trusted partners in advancing community priorities.

Gold Sponsor - $18,000

Gold Sponsors demonstrate significant commitment to advancing the alliance community through strong support of ASAP programs and initiatives. Sponsors at this level receive prominent recognition in communications and events, priority access to engagement opportunities, and visibility aligned with practitioner interests. Gold Sponsors are recognized as influential supporters contributing to the growth and maturity of the profession.

Silver Sponsor — $10,000

Silver Sponsors maintain consistent visibility throughout the year and participate in ongoing engagement opportunities within ASAP programs. Recognition across key communications and events allows sponsors to build awareness and strengthen relationships with practitioners while supporting the continued development of the community.

Bronze Sponsor — $5,000

Bronze Sponsors provide foundational support for ASAP’s programs and community initiatives. This level offers accessible entry into sponsorship while providing recognition in select program materials and online platforms. Bronze Sponsors demonstrate commitment to the advancement of alliance professionals and gain exposure to a highly engaged audience.

How Sponsors Engage

Sponsorship engagement extends across the ASAP community and may include:

  • signature events (ASAP Summit, ASAP Biopharma, ASAP Summit Europe)
  • digital programming series
  • local community initiatives
  • thought leadership (blogs, white papers, moderating panels, presenting at programs)
  • curated programs aligned with practitioner interests (online community, career development, executive community, emerging leaders, etc.)

Opportunities are designed to foster meaningful interaction and knowledge exchange while ensuring programs remain relevant, practitioner-focused, and community-driven.

"Alliances are complex and require proven processes to succeed. ASAP provides the best-practice tools, resources, and education we rely on to strengthen our global partner programs. Its events, publications, and courses have helped us build repeatable processes that measurably improve partnership success." ~John Crampton, CA-AM, JDA Software (now Blue Yonder)
Some of the many organizations that support ASAP include:
AbCellera, Almirall, Amgen, Astellas, AstraZeneca, Avanade, Axis Communications, Bayer, BeOne, Boehringer Ingelheim, BMS, Cancer Research Horizons, Chugai, Daiichi Sankyo, Dassault Systemes, Dr. Falk, Eli Lilly, EMD Serono, GE Healthcare, Gilead, GSK, IBM, Illumina, International SOS, Ipsen, Jazz, Johnson & Johnson, KPMG, Life Edit, LifeArc, Merck, Novartis, Nutanix, Otsuka, Pertamina, Pierre Fabre, PTC, Roche, SanegeneBio, Sanofi, Servier, Siemens, Takeda, Teva, Tonkin+Taylor

Become a Sponsor

Organizations interested in supporting ASAP and engaging with the alliance community are encouraged to request the sponsorship prospectus or connect with the ASAP team to discuss objectives and alignment. Sponsorship levels are limited to preserve value and ensure meaningful engagement for all partners.

Request Sponsorship Information