Applied practice
Applied Alliance Management

Applied Alliance Management (formerly titled "CA-AM Exam Prep") strengthens execution capability by reinforcing the structured methods that drive effective partnerships. 

Grounded in the Alliance Life Cycle framework, the course focuses on disciplined implementation, governance preparation, issue management, and partner alignment. Participants deepen their understanding of how strategy translates into execution and how structured processes improve consistency, performance, and results. 

Relevant across industries and global markets, the program equips experienced practitioners to manage alliances with greater rigor and predictability. 

This course reinforces decision discipline at every stage of the alliance journey and prepares qualified professionals to sit for the CA-AM certification exam. 

View upcoming dates & register       Ask about team training

Purchase self-paced course

At a glance

  • Who it’s for: Professionals with 3+ years of alliance management experience
  • Level: Applied practice
  • Formats: Live online, in-person, self-paced online learning
  • Duration: Multi-session live online format, 1-2 day in-person
  • Cost: $1,175; course + exam bundle for $1,799 (ASAP members get a 20% discount)
  • Professional development hours (PDHs): 6
  • Certification: Prerequisite for CA-AM certification

What you'll learn

By the end of the course, you'll be able to:

  • Understand the strategy of each stage of the Alliance Life Cycle
  • Apply intermediate-to-advanced implementation skills
  • Manage common partnership challenges, prepare governance structures, and align partners effectively
  • Drive execution discipline tied to structured processes and performance

What to expect

Applied Alliance Management has more delivery options than any other ASAP course. Here’s what to expect from each format: 

  • In-person training: A one-or two-day immersive experience, including case analysis, breakout discussions, and peer exchange.  
    Exam candidates have 30 days after completion to take and pass the exam.
  • Live online training: Delivered over two half-day sessions via Zoom. Includes interactive discussion and applied exercises.
    Exam candidates have 30 days after completion to take and pass the exam.
  • Self-paced online learning: Includes recorded lectures and multimedia modules.
    Participants have eight weeks in total to both complete the course and pass the exam.
  • Team training: For organizations seeking team-based certification preparation and standardized alliance practices. Delivered virtually or in-person.
    For more information, contact us.

Who it's for

This course is a good fit for professionals and teams who are:

  • Mid-career alliance professionals seeking to deepen their practice and prepare for certification
  • Managing active alliances and seeking stronger execution discipline
  • Looking to apply structured, repeatable methods to improve outcomes
  • Preparing to sit for the CA-AM exam

Preparing for the CA-AM exam

Applied Alliance Management is the required prerequisite for the CA-AM certification exam.

The course reinforces ASAP's Alliance Life Cycle framework and the structured methods of partnership governance that are assessed through the exam, and that are expected of credentialled alliance professionals. 

CA-AM candidates are also encouraged to purchase the ASAP Handbook of Alliance Management, the profession’s core study resource and primary reference for certification readiness. 

For eligibility requirements and full certification details, visit the CA-AM certification page.

Learn from experienced alliance professionals

ASAP courses are led by senior practitioners who bring real-world experience across industries and partnership models.  

Faculty include former and current heads of alliances and senior alliance executives; leaders from technology life sciences, industrial, and services organizations; and ASAP-certified instructors with decades of hands-on alliance management experience. 

Ready to execute effective partnerships?
View upcoming dates & register       Ask about team training

Purchase self-paced course 

Training a team?
Ask about private team sessions