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Applied Alliance Management

Designed for those with 3+ years of alliance experience, this course reviews the alliance life cycle framework and applies the skills, processes, and practices required to ensure effective alliance implementation. It is a required prerequisite course to sit for the CA-AM certification exam.

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Program Overview

Applied Alliance Management strengthens execution capability by reinforcing the structured methods that drive effective partnerships.

Grounded in the alliance life cycle framework, the course focuses on disciplined implementation, governance preparation, issue management, and partner alignment. Participants deepen their understanding of how strategy translates into execution and how structured processes improve consistency, performance, and results.

Relevant across industries and global markets, the program equips experienced practitioners to manage alliances with greater rigor and predictability.

The program reinforces decision discipline at every stage of the alliance journey and prepares qualified professionals to sit for the CA-AM certification exam.

Applied Alliance Management at a Glance

• Format Options: Live online, in-person, and custom corporate delivery
• Cost: Workshop & Exam Bundle for $1,799, Workshop Only for $1,175
• Experience Level: 3+ years of alliance experience
• Education Tier: Applied Practice – Enhances tools, execution skills, and cross-functional alignment
• Certification Relevance: Prerequisite course for the CA-AM certification exam
• Time Commitment: Multi-session virtual or one- to two-day in-person workshop
• Faculty: Led by experienced alliance practitioners and industry leaders.
• Who It’s For: Designed for those with 3+ years of alliance experience, this course reviews the alliance life cycle framework, applying skills, processes, and practices to ensure effective alliance implementation.
  
  

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What You Will Learn

• Understand the strategy of each stage of the alliance process
• Apply intermediate-to-advanced implementation skills
• Manage issues, preparing governance structures, and aligning partners effectively
• Drive execution discipline tied to structured processes and performance

These competencies directly support readiness for the CA-AM certification exam by reinforcing the frameworks and practices assessed through certification.

Certification Preparation & Alignment

Applied Alliance Management is the required prerequisite to sit for the CA-AM certification exam.

The course reinforces ASAP's alliance life cycle framework and governance discipline assessed through certification, grounding participants in the structured methods expected of credentialed professionals. While completion does not guarantee exam success, it provides the formal preparation required for eligible candidates pursuing the CA-AM designation.

Candidates are encouraged to purchase The ASAP Handbook of Alliance Management, the profession’s core study resource and primary reference for certification readiness.

For eligibility requirements and full certification details, visit the CA-AM Certification page.

Who Should Take Applied Alliance Management

Designed for mid-career alliance professionals seeking to deepen their practice and prepare for certification.

This program is appropriate for professionals who:<

• Manage active alliances and seek stronger execution discipline
• Want to apply structured, repeatable methods to improve outcomes
• Are preparing to sit for the CA-AM exam

Delivery Options

• Face-to-Face Workshop: A one-day immersive experience covering alliance life cycle strategy, governance alignment, and partner objectives. Includes case analysis, breakout discussions, and peer exchange. Exam candidates have 30 days after completion to take and pass the exam.
• Live Online Instructor-Led Workshop: Delivered over two half-day sessions via Zoom. Covers life cycle stages, governance discipline, and execution practices through interactive discussion and applied exercises. Exam candidates have 30 days after completion to take and pass the exam
• Self-Paced Online Learning: Independent format featuring recorded lectures and multimedia modules covering alliance life cycle and governance practices. Participants have eight to complete the course and pass the exam.
  Purchase Self-Paced Course

• Custom Team Workshops: Delivered online or in person for organizations seeking team-based certification preparation and standardized alliance practices. For more information, contact us.

Value for Individuals

• Elevate your expertise and confidently manage more complex partnerships
• Apply proven tools and processes that improve execution and decision quality
• Position yourself for CA-AM certification and professional advancement

Value for Organizations

• Reduce risk by ensuring staff apply structured, consistent alliance practices
• Improve the quality and predictability of partnership outcomes
• Strengthen talent pipelines through certification preparation

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Education Journey Placement

Applied Alliance Management represents the Applied Practice tier of ASAP’s education pathway.

Foundation: Alliance Essentials – Build your base

Applied Practice: Applied Alliance Management – Strengthen execution

Strategic Leadership: Alliance Strategy & Leadership – Lead complex portfolios

After Applied Alliance Management, consider taking:

• Alliance Strategy & Leadership: Designed for alliance leaders with at least 5 years of experience seeking to optimize their strategic impact across the alliance life cycle and improve their organization’s alliance capability. This course is a prerequisite for the CA-AM certification exam.
• Gen AI Prompting (Starter & Advanced Levels): Harness the capabilities of Gen AI to enhance your strategic alliance management with starter and advanced courses delivering hands-on training.

As a nonprofit professional association, ASAP reinvests program revenue into advancing the alliance profession, practitioner education, and community-driven standards.