About ASAP

"In an increasingly interconnected world, no organization can succeed alone. The future belongs to those who can partner effectively." — Nicole Boston, CAE, CA-AM, CEO, ASAP

About

Who we are

The Association of Strategic Alliance Professionals (ASAP) is the global leader in alliance management. We train, certify, and connect the professionals who manage cross-organizational partnerships.

ASAP is a nonprofit organization founded in 1998 with approximately 2,000 members in 25+ countries.

What is alliance management?

Strategic alliances are the high-stakes partnerships between organizations that produce groundbreaking new:

Drugs and therapeutics
Technology
Consumer products
Climate solutions
Financial products
Healthcare models

Creating a partnership is easy. Partnering effectively is hard. When these partnerships fail, they can cost billions of dollars in lost investment and years of lost time.

Alliance management is the discipline of designing, building, and maintaining partnerships so that they reach their full potential.

Advancing alliance management at every level

Effective alliance management requires skilled professionals, organizational infrastructure, and global recognition of this critical capability. ASAP advances alliance management across all levels: from everyday practice to organizational transformation to international standards.

What we offer

  • Best practices, standards, research, tools, and resources for effective alliance management
  • Events and platforms for professionals to learn, connect, and support one another within and across industries
  • Education, training, and professional certification (CA-AM & CSAP) for alliance practitioners
  • Capacity-building for organizations seeking to partner well
  • Global thought leadership, including helping to shape the ISO 44001 standard

Who we serve

Our global membership spans industries, roles, and levels of experience. Whether or not they have “alliance” in their title, our members are:

  • Planning and managing partnerships, whether they’re individual alliances, portfolios of partnerships, or entire ecosystems of interconnected activity
  • Integrating alliance management functions into their organizations
  • Driving innovation through collaboration

Explore our offerings

For everyone (members get free or discounted access):

Members only: