The ASAP Handbook of Alliance Management
The Definitive Guide to Alliance Management
The new edition of the ASAP Handbook of Alliance Management is coming September 2026.
Developed by more than 40 experienced alliance and partnership professionals from the ASAP community, this comprehensive resource delivers real-world insights, proven frameworks, and practical guidance drawn from decades of hands-on experience across industries.
Whether you are building strategic alliances, managing complex partnerships, or leading an alliance function, this updated edition provides the tools and best practices needed to navigate today's increasingly collaborative business environment. From alliance strategy and governance to value creation, relationship management, and emerging trends, the Handbook offers actionable expertise from the professionals who help shape the discipline.
Written by practitioners, for practitioners, the ASAP Handbook reflects the collective knowledge of the world's leading alliance management community and serves as an essential resource for anyone seeking to elevate partnership performance and drive business results.
Discover why the ASAP Handbook remains the trusted reference for alliance professionals worldwide—and learn from the experts who are advancing the profession every day.
“Organizations recognize the growing importance of business collaborations to their company strategy, yet they are not equipping their key personnel with the tools and skills needed to see alliances to fruition. The ASAP Handbook of Alliance Management equips alliance professionals and stakeholders with the latest best practices needed to execute partnerships that drive organizational success.”Ard-Pieter de Man, CSAP, Professor, Strategy and Organization, VU University, Amsterdam