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The ASAP Handbook of Alliance Management: A Practitioner’s Guide

Available in both electronic and paperback formats, The ASAP Handbook of Alliance Management is your guide to the fundamentals of alliances and strategic alliance management.

This compendium of alliance management practices, principles, and current professional standards puts all the information you need in one unique, indispensable guidebook that exists nowhere else. This key educational resource includes:

  • Key phases of the Alliance Life Cycle
  • Emerging topics in alliance management
  • Evolving thinking on alliance capability, networks, and portfolios
  • Editable tools and checklists that can be customized to any alliance

Managing Complexity, Realizing Value

Core aspects of the alliance management discipline provide the framework for this methodology. Over time, minimizing the management risks caused by the complexity of alliances and other collaborative relationships will help realize their potential value.


In addition, the electronic version of the Handbook features:

  • Easy access from any computer or tablet with an online connection
  • Renewable annual subscription
  • Zoom option enables text sizing to suit any monitor or tablet
  • Search through links from the table of contents, text search, or via bookmarks
  • Print single pages allowing the use of forms and tables

“Organizations of all sizes and across a variety of industries recognize the growing importance of business collaborations to their company strategy, yet they are not equipping their key personnel with the tools and skills needed to see alliances to fruition. These companies need The ASAP Handbook of Alliance Management to ensure their alliance personnel—as well as the key stakeholders in senior management, sales, marketing, legal, regulatory affairs, and other parts of the organization that touch alliances—are applying the most current principles in executing partnerships that are increasingly determining their overall success.”

Ard-Pieter de Man, CSAP, Professor, Strategy and Organization, VU University, Amsterdam

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