ASAP Handbook of Alliance Management
Your guide to partnership success.
The ASAP Handbook of Alliance Management is your reference guide for effective partnerships. It’s also a catalyst for professional growth, organizational excellence, and greater impact through collaboration.
If you’re looking to make partnership a repeatable, measurable, intentional practice, you don’t need to figure out alliance management from scratch.
The Handbook distills the discipline’s skills, frameworks, and methodologies into one definitive guide that alliance professionals can apply anywhere. It takes you step-by-step through the full Alliance Life Cycle, including strategy development, partner selection, governance, value creation, operational execution, relationship management, performance measurement, conflict resolution, organizational capability development, and leadership.
The latest edition of the ASAP Handbook of Alliance Management was developed by more than 40 experienced alliance and partnership professionals from the ASAP community, drawing from decades of hands-on experience across industries.
Whether you’re new to alliance management, managing complex partnerships, or building an alliance function across your organization, the Handbook gives you a shared foundation for doing the work well.
What's new in the 5th edition?
The world is changing fast, and partnership success is only becoming more important. The 5th edition, coming Fall 2026, updates the Handbook for the way alliance professionals work today, including:
-
Digital transformation and how new technologies are changing alliance management
-
How AI is being used in alliance and partnership work
-
Strategies for ecosystems and partnerships involving multiple organizations
-
Using data to track alliance performance and support decision-making
-
Emerging alliance management competencies and career paths
-
New approaches to governance, realizing value, and adapting to change
-
How partnerships can drive innovation and broader organizational change
-
Leadership skills for managing complex networks of stakeholders
“Organizations recognize the growing importance of business collaborations to their company strategy, yet they are not equipping their key personnel with the tools and skills needed to see alliances to fruition. The ASAP Handbook of Alliance Management equips alliance professionals and stakeholders with the latest best practices needed to execute partnerships that drive organizational success.”
— Ard-Pieter de Man, CSAP, Professor, Strategy and Organization, VU University, Amsterdam