ASAP Handbook of Alliance Management 5th Edition - (Pre-Order)
Publications
The 5th Edition of The Handbook of Alliance Management: A Practitioner’s Guide reflects the realities of modern alliance work. Developed by more than 40 ASAP-certified professionals across industries and geographies, this edition brings together practical insight from those actively leading and shaping the field.
What’s New in the 5th Edition:
- An updated Alliance Lifecycle framework aligned to today’s professional standards and operating environments
- Expanded content on AI, digital transformation, and the increasing complexity of alliance ecosystems
- Digitized, practical tools designed for immediate, real-world application
What’s Inside:
Part 1: The Alliance Landscape
A look at how alliances have moved from support function to strategic imperative, and why they must be embedded into business strategy, not treated as an add-on.
Part 2: The Alliance Lifecycle
A refreshed and expanded view of the seven lifecycle phases, incorporating years of field experience, shifts in the global economy, and the distinction between structured programs and bespoke alliances.
Part 3: Beyond the Basics
Exploration of multi-party alliances, ecosystems, and portfolios, along with emerging practices such as agile methodologies and alliances focused on sustainability.
Part 4: Building Alliance Capability
Guidance on developing organizational alliance maturity, strengthening professional competencies, and building career pathways, with a clear emphasis on the role of culture.
Part 5: Digital Transformation of Alliance Management
Insight into how digital tools and technologies are reshaping alliance management, enabling greater efficiency while supporting increasingly complex networks and stakeholder groups.
Pre-Order Today
Member Price: $212 | Non-Member Price: $265