In-Person Summit
2025 ASAP Global Alliance Summit
The flagship gathering for alliance and partnering leaders, 60+ sessions across strategy, biopharma, and tech ecosystems.
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Learning overview
Proven frameworks for effective partnerships.
ASAP equips alliance and partnership professionals with a standardized skillset for effective partnership. We offer practical frameworks, proven methodologies, and real-world insight to help you build, manage, and scale your alliances.
Explore our offerings below. Become an ASAP member to enjoy exclusive webinars and on-demand content, as well as 20% off all courses and publications.
Where do I start?
- New to alliance management? Start with core concepts, the Alliance Essentials course, and the ASAP Handbook of Alliance Management.
- Individual contributor looking to upskill? Explore our Applied Alliance Management course, Handbook, and supplementary publications.
- Managing complex ecosystems, leading alliances or a partnership function? Browse our strategic leadership courses or inquire about training your team.
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Looking for insights you can use right now? Check out our webinars and on-demand learning, as well as our Gen AI Prompting course.
Core concepts
Alliance Life Cycle
The Alliance Life Cycle is the core framework behind the alliance management approach to more effective partnerships. It structures our Handbook, courses, on-demand learning library, and more.
Explore the Alliance Life Cycle
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Courses
Alliance Essentials: A structured introduction to the core principles, language, and practices that underpin effective alliances.
Applied Alliance Management: Review the Alliance Life Cycle framework, applying skills, processes, and practices to ensure effective alliance implementation. This course is a prerequisite course to sit for the CA-AM exam.
Alliance Strategy and Leadership: Strengthen leadership judgment, optimize partnership performance, and build organizational capability across the entire Alliance Life Cycle. This is a prerequisite course to sit for the CSAP exam.
Mastering Alliance Management: A hands-on program focused on driving clarity, influence, and measurable value across your partnership portfolio or ecosystem, delivered in partnership with the Joint Alliance Value Initiative (JAVI).
Gen AI Prompting: Harness the capabilities of generative AI to enhance your alliance management with starter and advanced courses delivering hands-on training.
Training your team? Explore customized team training.
Publications
Our flagship publication is the ASAP Handbook of Alliance Management. Written by more than 40 alliance experts and practitioners from around the world, the Handbook is the definitive collection of alliance management practices, principles, and current professional standards.
New 5th edition coming Fall 2026!
Webinars & on-demand learning
Upcoming webinars
Virtual · Webinar
ASAP Today: Embrace or Resist Change
Adapting to the inevitability of change in alliance management, a live discussion with practitioner Q&A.
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Conference
BioPharma Partnering Conference
Where life-sciences alliance leaders convene to shape the future of partnering, early rate ends September 29.
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Setting the standard
ISO 44001 is the world's first internationally recognized standard framework for collaborative business relationships.
As the leading professional association dedicated to the discipline of alliance management, ASAP plays a pivotal role in shaping the ISO 44001 standard.
Unlock the full potential of your partnerships
Join ASAP to access best practices, certification, and a global community of alliance professionals and advance your career in alliance management.