Publications
ASAP offers essential resources developed specifically for alliance and partnership professionals.
Leading our publications portfolio is the new 5th Edition of The ASAP Handbook of Alliance Management, scheduled for release in September 2026. Written by more than 40 alliance experts and practitioners from around the world, this fully updated edition reflects the evolution of the profession, with expanded coverage of digital transformation, AI, ecosystem partnerships, and emerging best practices. It delivers practical frameworks, tools, and insights designed to help alliance professionals create, manage, and optimize collaborative business relationships in today's complex environment.
ASAP also offer specialized supplements tailored to key industries such as biopharma and technology, providing targeted guidance for sector-specific partnerships. In addition, member-contributed books bring real-world perspectives and proven lessons from experienced alliance leaders across industries.
Explore our full range of publications below to discover the knowledge, tools, and best practices that can help you strengthen and accelerate partnership success.
The ASAP Guide to Biopharmaceutical Partnering
Explore the complexities of the evolving BioPharma landscape and dive deep into critical areas.
The ASAP Guide to Information Technology Partnering
Get the latest and most advanced thinking on leading, managing, and deriving revenue from alliances, partnerships, and complex ecosystems in the high-tech field.
Creating Alliance Value
You'll find answers and insights in Creating Alliance Value, written by a team of alliance management all-stars.
Partners Are the Customer Experience
Authors Nancy Ridge, CA-AM, and Norma Watenpaugh, CSAP, draw on their own extensive research and years of firsthand partnering experience to detail the connections between partner experience and customer experience