Member books
Written by alliance professionals for alliance professionals.
Explore insights on alliance management from ASAP experts.
These books by ASAP members explore how partnerships create value, from alliance governance and conflict resolution to the ways partner relationships shape the customer experience. Explore real-world examples and practical insights to inform your own alliance management practice.
Go deeper into the mechanics of successful alliances.
Explore contract design, governance, conflict resolution, international alliances, and Value Inflection Points — with case studies, discussion questions, diagrams, and practical tools.
Partners Are the Customer Experience
Strong partner experiences create stronger customer experiences.
Nancy Ridge, CA-AM, and Norma Watenpaugh, CSAP, explore how partners shape the customer journey, and how trust and collaboration can improve outcomes for both partners and customers.