Publications
ASAP offers essential resources developed specifically for alliance and partnership professionals.
The ASAP Handbook of Alliance Management: A Practitioner's Guide is coming in its 5th Edition end of summer 2026. Developed by a global community of experienced practitioners, the updated edition reflects the evolution of the profession with expanded coverage of digital transformation and AI and practical tools aligned to today's alliance environment.
We also offer specialized supplements tailored to key industries such as biopharma and technology, delivering targeted insights for sector-specific partnerships, along with member-contributed books that bring practical, real-world perspectives from experienced alliance leaders.
Explore the full range of publications below to find the resources that will strengthen your collaborative business relationships.
Purchase ASAP Publications
The ASAP Guide to Biopharmaceutical Partnering
Explore the complexities of the evolving BioPharma landscape and dive deep into critical areas.
The ASAP Guide to Information Technology Partnering
Get the latest and most advanced thinking on leading, managing, and deriving revenue from alliances, partnerships, and complex ecosystems in the high-tech field.
Creating Alliance Value
You'll find answers and insights in Creating Alliance Value, written by a team of alliance management all-stars.
Partners Are the Customer Experience
Authors Nancy Ridge, CA-AM, and Norma Watenpaugh, CSAP, draw on their own extensive research and years of firsthand partnering experience to detail the connections between partner experience and customer experience