Publications
Written by alliance professionals for alliance professionals.
If you're managing partnerships, you don’t have to learn everything the hard way.
ASAP publications bring together decades of experience from alliance and partnership professionals and turn it into practical guidance you can use in your own work. From foundational principles to emerging challenges, they offer frameworks, tools, and real-world insights for building stronger partnerships.
Our flagship publication is the ASAP Handbook of Alliance Management, the comprehensive reference for the alliance management discipline. Regularly updated as the profession evolves, the Handbook brings together the principles, practices, professional standards, and tools that alliance professionals rely on throughout the Alliance Life Cycle.
5th edition coming Fall 2026!
The new 5th edition of the ASAP Handbook of Alliance Management is the Handbook’s biggest update yet. More than 40 alliance experts and practitioners from around the world contributed to the new edition, which includes:
-
Expanded coverage of AI and digital transformation
-
New approaches to governance, realizing value, and adapting to change
-
New thinking on ecosystems, portfolios, and agile alliance management
-
Emerging alliance management competencies and career paths
The Handbook is designed to apply across industries and sectors. For professionals working in biopharma and technology, ASAP also offers two industry-specific supplements that take a deeper look at the structures, risks, operating realities, and emerging practices shaping partnerships in those sectors. Both include practical frameworks, checklists, worksheets, and other tools for applying alliance management principles in context.
ASAP also publishes books developed with experienced members of the alliance community, giving practitioners access to specialized perspectives, research, and lessons from the field.
Get 20% off!
ASAP members get 20% off all publications (as well as courses, events, and more).
The ASAP Handbook of Alliance Management: A Practitioner's Guide
Alliance management, all in one place.
Learn the principles, practices, professional standards, and frameworks for building and managing effective partnerships.
The ASAP Guide to Biopharmaceutical Partnering
Alliance management for the realities of biopharma.
Explore governance, risk, deal-to-execution management, M&A integration, and partnerships across discovery, development, and commercialization.
The ASAP Guide to Information Technology Partnering
Navigate the fast-moving world of technology partnerships.
Learn how alliance professionals can manage channels, go-to-market relationships, complex ecosystems, and the shifting line between collaboration and competition.
Go deeper into the mechanics of successful alliances.
Explore contract design, governance, conflict resolution, international alliances, and Value Inflection Points — with case studies, discussion questions, diagrams, and practical tools.
Partners Are the Customer Experience
Strong partner experiences create stronger customer experiences.
Nancy Ridge, CA-AM, and Norma Watenpaugh, CSAP, explore how partners shape the customer journey, and how trust and collaboration can improve outcomes for both partners and customers.