A New Addition to the ASAP Store!
Making the Connection Between Partner Experience and Customer Experience
Announcing Partners Are the Customer Experience, a brand-new ASAP e-book, written by Nancy Ridge and Norma Watenpaugh, CSAP. The authors drew on their extensive research to detail and highlight the connections between partner experience and customer experience and show their increasing relevance for every company today.
Happier Partners Make for More Satisfied Customers
Partners Are the Customer Experience, produced in collaboration between the authors and ASAP, will show you:
- How partners engage all along the customer journey, from pre-sale through point of sale to post-sale
- How your customers benefit from a strong partner experience and realize better business outcomes
- How better enablement, specialization, collaborative selling assistance, and other partner benefits improve the customer experience
- How building trust and developing strong relationships fosters both partner and customer experience
- …and much more!
Praise for Partners Are the Customer Experience
“Norma Watenpaugh and Nancy Ridge hit the bull’s-eye with this compelling research. Their work offers clarity and perspective to companies that are coming to recognize that the customer buying journey involves many entities...all of whom are potential partners.”
—Mark Rogers, senior vice president, global strategic accounts and partnerships, Impartner
Norma Watenpaugh, CSAP