The Association of Strategic Alliance Professionals (ASAP) is a nonprofit, global organization dedicated to advancing the practice of alliance and partnership management. Since our start in 1998, ASAP has developed standards, knowledge, certification, and a peer-led community for the professionals who ensure complex, high-stakes partnerships realize their full potential.
No organization can succeed alone. But effective partnerships need more than shared vision — they need to bridge operations, governance, and decision-making across separate organizations.
Alliance professionals design, build, and maintain partnerships to reach a common goal.
Alliance management is critical throughout the life cycle of a partnership. Tap or click each phase below to learn more.
Online ProgramGet a clear-eyed look at what AI can and can't do for partnering today. Panelists share lessons learned and real examples from across the partnering lifecycle, with plenty of time for your questions.
RegisterMember Exclusive Online ProgramDiscover what makes an alliance last. This Enduring category finalist for the ASAP Alliance Excellence Award shares how BeOne and Luye Pharma combined strong governance, collaboration, and continuous optimization to expand indications and improve patient access.
RegisterMember Exclusive Online ProgramExplore strategies for building trust, navigating disagreements, and strengthening collaboration to improve alliance performance. Share practical tactics for making collaboration a consistent, measurable organizational behavior.
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NetworkingConnect with alliance and partnering peers who truly get what you do. Enjoy networking, interactive discussion, and refreshments at this welcoming ASAP Local Meetup, open to members and non-members alike..
RegisterMember Exclusive Online ProgramExplore the value of alliance management in biopharma, the risks of overlooked capabilities, and strategies to build leadership support and sustain the function’s long-term impact..
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Online TrainingStrengthen your strategic partnership skills through interactive case studies, expert discussions, and hands-on exercises. This workshop provides practical alliance management tools and is a key step toward earning your CA-AM certification.
RegisterOur tools work no matter who your partners are or what you're making together.
“Our journey to becoming a company that ‘partners well’ was accelerated and enabled by ASAP. ASAP allows us to provide the best tools, networking opportunities, and professional development to our alliance teams around the world.”
KK
Announcements, research, and event updates from the global home of alliance management.
Short, practical videos from certified professionals and industry leaders on building trust, structuring governance, and proving alliance value to the C-suite.
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Join the community building the collaborative infrastructure of the future. Find your people, advance your career, and help shape the practice of alliance management.
