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Alliance Essentials

A one-day, high-impact program from ASAP.

Build trust. Navigate complexity. Deliver results in cross-company collaboration.

What You'll Learn

Participants leave with a 30-day action plan and practical frameworks to:

  • Understand the strategic drivers and business purpose behind alliances
  • Clarify your role, value, and contribution in a collaborative environment
  • Navigate stakeholder dynamics and influence without formal authority
  • Build trust, manage ambiguity, and strengthen partnership outcomes
  • Communicate effectively across functions and organizations

Who Should Attend

This program is designed for professionals who:

  • Are entering new alliance, partner-facing, or collaborative roles
  • Already manage alliances and looking to reinforce, refine, or elevate their practice
  • Support alliances from functions like marketing, legal, operations, BD, product, or customer success
  • Work cross-functionally and need to align across silos and cultures
  • Are part of the broader alliance environment — where shared frameworks and language improve execution and reduce friction

How Companies Benefit   

  • Accelerates onboarding and improves time-to-impact for new alliance professionals
  • Builds alignment and shared understanding across roles, teams, and partners
  • Reduces early-stage missteps, role confusion, and communication breakdowns
  • Strengthens your company’s ability to operate as a trusted, credible partner
  • Provides a scalable foundation for growing internal alliance capability

Why the Alliance Essentials Works 

  • Strategic + Applied: Combines insight with actionable tools
  • Designed for Relevance: Grounded in ASAP’s frameworks, adapted for real-world use
  • Cross-Level Value: Serves professionals at various levels and touchpoints
  • Aligned Across Roles: Promotes shared language and mind

Delivery Options

For Individuals
  • Live Virtual Format: Join a one-day or two-part virtual session led by ASAP faculty
  • In-Person at ASAP Events: Offered periodically at select conferences and summits
For groups and companies
  • Company-Specific Delivery: Tailored onsite or virtual sessions for in-house or cross-functional teams
  • Global Rollouts: Scalable delivery across teams, regions, or business units

Ready to Strengthen Your Alliance Capability?

Whether you're investing in your own growth or equipping a team, Alliance Essentials delivers the mindset, language, and frameworks needed to thrive in today’s collaborative business landscape.

Bring it to your organization. Join as a professional. Start with confidence.