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Alliance Essentials

A one-day, high-impact program from ASAP. Build trust. Navigate complexity. Deliver results in cross-company collaboration.

Designed for professionals new to alliances or those seeking to strengthen and up-skill their alliance practice, this course provides practical skills and insights to better understand roles and expectations, structure and systems, and how alliances and partnerships align with and advance their organization's overall strategy.

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What You'll Learn

Participants leave with a 30-day action plan and the core essentials to:

  • Understand the strategic drivers and business purpose behind alliances
  • Clarify your role, value, and contribution in a collaborative environment
  • Navigate stakeholder dynamics and influence without formal authority
  • Build trust, manage ambiguity, and strengthen partnership outcomes
  • Communicate effectively across functions and organizations

Who Should Attend

This program is designed for professionals who:

  • Are entering new alliance, partner-facing, or collaborative roles and need to build a strong foundation in the essentials
  • Already manage alliances and looking to reinforce, refine, or elevate their practice
  • Support alliances from functions like marketing, legal, operations, BD, product, or customer success
  • Work cross-functionally and need to align across silos and cultures
  • Are part of the broader alliance environment — where shared essentials like frameworks and language improve execution and reduce friction

How Companies Benefit   

  • Accelerates onboarding and improves time-to-impact for new alliance professionals
  • Builds alignment and shared understanding across roles, teams, and partners
  • Reduces early-stage missteps, role confusion, and communication breakdowns
  • Strengthens your company’s ability to operate as a trusted, credible partner
  • Provides a scalable foundation of essentials for growing internal alliance capability

Why the Alliance Essentials Works 

  • Strategic + Applied: Combines insight with actionable tools and alliance essentials
  • Designed for Relevance: Grounded in ASAP’s frameworks, adapted for real-world use
  • Cross-Level Value: Serves professionals at various levels and touchpoints
  • Aligned Across Roles: Promotes shared language and mind

Delivery Options

For Individuals
  • Live Virtual Format: Join a one-day or two-part virtual session led by ASAP faculty
  • In-Person at ASAP Events: Offered periodically at select conferences and summits
For groups and companies
  • Company-Specific Delivery: Tailored onsite or virtual sessions for in-house or cross-functional teams
  • Global Rollouts: Scalable delivery across teams, regions, or business units

Ready to Strengthen Your Alliance Capability?

Whether you're investing in your own growth or equipping a team, Alliance Essentials delivers the mindset, language, and frameworks needed to thrive in today’s collaborative business landscape.  

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