ASAP Blog

Looking to engage with our member community by contributing to ASAP’s content? Send your blog post, article draft, or idea to Michael Burke at mburke@strategic-alliances.org

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Guest Post: Best Summit Ever? 10 Reasons Why
Guest Post: Best Summit Ever? 10 Reasons Why

"So Happy Together"? Sure, the ASAP member community was thrilled to gather again in person last week in Tampa. But there's more to it than just togetherness. ASAP's founder explains why this might just have been the best Global Alliance Summit we've ever had. Continue Reading

Postedby Robert Porter Lynch
Date posted04/28/2022


Summit Panel: Alliance Team Harmony Helps Hit the Right Notes
Summit Panel: Alliance Team Harmony Helps Hit the Right Notes

Systems thinking, self-sufficiency, diversity of thought and backgrounds, constant communication, and comprehensive training and development options go a long way in building and retaining a successful alliance management team, according to speakers at last week's 2022 ASAP Global Alliance Summit. Continue Reading

Postedby Jon Lavietes
Date posted04/26/2022


The Future of Alliances
The Future of Alliances

Magical mystery tour? Or vision of the rapidly oncoming future? By any name, Jay McBain guided ASAP Global Alliance Summit attendees through the turbulent world of obliterated business models, disruptive ecosystems, and companies scrambling to stay ahead. Conclusion? Alliances rule! Continue Reading

Postedby Michael Burke
Date posted04/22/2022


Putting the “E-X” in Customer Excellence
Putting the “E-X” in Customer Excellence

Companies that think of employee experience (EX) and customer experience (CX) holistically and intentionally see a 1.8X growth rate as opposed to 1.3X or 1.4X growth that comes with addressing these elements in a vacuum, according to research from Tiffani Bova of Salesforce. Continue Reading

Postedby Jon Lavietes
Date posted04/21/2022


Of Villages, Flywheels, and Ecosystems
Of Villages, Flywheels, and Ecosystems

What exactly is a "digital thread go-to-market strategy"? Let's just say it's a tale of a village, a flywheel, and an ecosystem, and how all three must be mobilized to move a needle. Cherie Gartner of PTC breaks it down for us. Continue Reading

Postedby Michael Burke
Date posted04/21/2022


We’re Back! In Fact, You Could Say We Navigated the Storm
We’re Back! In Fact, You Could Say We Navigated the Storm

We're back, folks! Yes, the ASAP Global Alliance Summit is live, in person, and now up and running. And this morning's plenary took us around the world "the wrong way" with plenty of great lessons for the whole alliance crew! Continue Reading

Postedby Michael Burke
Date posted04/20/2022


What Is Collaboration, Anyway? And How Can We Do It Better?
What Is Collaboration, Anyway? And How Can We Do It Better?

On the eve of the 2022 ASAP Global Alliance Summit, select attendees were afforded a chance to thoroughly explore the concept of collaboration as it applies to alliances, and also got a sneak peak at tomorrow's plenary, Mark Denton's "Navigate the Storm." Continue Reading

Postedby Michael Burke
Date posted04/19/2022


It's here! Check in for updates from the Summit!
It's here! Check in for updates from the Summit!

Keep an eye on the ASAP Blog throughout the conference and in the weeks following. The ASAP content development team is hard at work bringing you highlights from some of your favorite sessions and even a few you missed. Click here to read all of our Summit BLOG posts. Continue Reading

Date posted04/16/2022


Leaning into the Future: Your Alliance Questions Answered!
Leaning into the Future: Your Alliance Questions Answered!

The cup overflowed, and time ran out: not enough time, that is, to get to everyone's questions during the last ASAP Webinar, "Leaning into the Future: Priorities for Biopharma Alliance Professionals." But fear not! Our esteemed panelists provided answers to your burning alliance questions. Continue Reading

Postedby Michael Burke
Date posted04/14/2022


Leaning into Asia: ASAP Webinar Reveals How Biopharma Alliance Managers Deal with Current Problems
Leaning into Asia: ASAP Webinar Reveals How Biopharma Alliance Managers Deal with Current Problems

Know your partner's decision-making process. The best way to handle conflict is to avoid it. Prereads of presentations prior to governance meetings prevent you from arguing in front of your partner. These insights emerged from ASAP's latest webinar on current alliance management trends in Asia. Continue Reading

Postedby Jon Lavietes
Date posted04/7/2022


“It’s Up to Us”: How Alliance Professionals Can Solve the Partner Compensation Conundrum
“It’s Up to Us”: How Alliance Professionals Can Solve the Partner Compensation Conundrum

In a recent ASAP Webinar, two tech partnering insiders spoke of the challenges of shifting business models, the move to the cloud, and above all, changes to partner compensation structures. "Everyone's still trying to figure it out," said one. But alliance pros must help their C-suites solve it. Continue Reading

Postedby Michael Burke
Date posted03/31/2022


Failure to Launch? Not So. ASAP Roundtable Reveals Positive Sides to Virtual Kickoffs
Failure to Launch? Not So. ASAP Roundtable Reveals Positive Sides to Virtual Kickoffs

Did the pandemic kill the alliance kickoff? Participants in ASAP's recent roundtable on the topic said no, there were plenty of ways to keep people engaged, get alliance team members the valuable information they needed to know about their new collaboration, and establish invaluable team chemistry. Continue Reading

Postedby Jon Lavietes
Date posted03/24/2022