ASAP Blog

Posted By Jon Lavietes, Friday, July 10, 2020 The 2020 ASAP Global Alliance Summit may have officially concluded last Thursday, but registrants will have the opportunity to fill their brains with knowledge for several more weeks through additional sessions that are on demand via the Summit... Continue Reading

The rapid pace of change over the past few months has had everyone scrambling to keep up and adjust to whatever the “next normal” is—if it even makes sense to talk about “normal” at all these days. This has been true in every industry, but perhaps nowhere more so than... Continue Reading

Whether you have stopped to think about it lately or not, marketplaces are now a big part of our life. Most of us can’t go too many days without purchasing something from Amazon, Google, and Apple. Similarly, millions of businesses of all sizes have turned to Amazon Web Services, Microsoft... Continue Reading

What a day! And what a Summit! Thursday, the final day of the 2020 ASAP Global Alliance Summit, was filled with highlights, and served as a resounding demonstration that the ASAP community is alive and well and that the whole organization and its members and staff are supremely flexible and able... Continue Reading

In an increasingly digital world, how do you create business models that help your company succeed while ensuring that your partners reap the benefits as well? It’s a question faced by many companies today—not just in technology—and it’s one that is top of mind for Carl... Continue Reading

Big company–small company alliances are a fact of life in some industries. You see them in tech when Global 1,000 technology vendors integrate innovative functionality from smaller startups that fill gaps in their offerings, or when Big Pharma organizations team up with biotechs to develop... Continue Reading

The 2020 ASAP Global Alliance Summit is underway. On Tuesday, Wednesday, and Thursday of this week, ASAP will deliver two to three hours of live-streamed sessions that will be chock full of information that can help alliance managers advance their collaborations. On top of that, Summit attendees... Continue Reading

How do you keep a long-standing alliance moving forward productively? Put another way, how do you keep a roller coaster humming along on its tracks, despite the ups and downs? The answer, in a nutshell, is to have tools, frameworks, and lots of communication. And for good measure, a dedicated... Continue Reading

Posted By Jon Lavietes, Wednesday, June 24, 2020 The alliance management profession’s ring of legends just got a little bigger. On Tuesday, ASAP announced the winners of the 2020 ASAP Alliance Excellence Awards toward the end of the first day of this year’s ASAP Global Alliance... Continue Reading

Day one of ASAP’s first-ever virtual Global Alliance Summit got off to a great start today, with opening remarks by ASAP president and CEO Mike Leonetti and board chair Brooke Paige, along with two fascinating keynotes and the ASAP Alliance Excellence Awards presentation. Leonetti began by... Continue Reading

Have you registered yet? I hope so, because it’s almost here. ASAP’s first-ever virtual Global Alliance Summit begins Tuesday, June 23, with livestream sessions running June 23–25 and on-demand sessions available—well, on demand, anytime you want to view them. As usual, the... Continue Reading

Sales of any kind has never been a job for the faint of heart, but like everything else it’s become far more challenging lately. Many customers have been stuck at home for months, unable to just walk into a store or even make connections with their usual sales contacts the way they normally... Continue Reading