ASAP Blog

The ASAP Blog is your go-to source for coverage of the latest ASAP events, including conferences, webinars, roundtables, and other presentations.

Alliance Excellence Award ASAP Publications ASAP Short Takes ASAP Webinar BioPharma Conference Community Partnership Contributed Content European Alliance Summit Global Alliance Summit Job Board Member Resources Program Executive Summary

Managing Organizational Upheaval: Summit Session Teaches Alliance Managers How to Ease the Pain of B

Global Alliance Summit

,
Managing Organizational Upheaval: Summit Session Teaches Alliance Managers How to Ease the Pain of B

Posted By Jon Lavietes, Friday, July 10, 2020 The 2020 ASAP Global Alliance Summit may have officially concluded last Thursday, but registrants will have the opportunity to fill their brains with knowledge for several more weeks through additional sessions that are on demand via the Summit... Continue Reading

07/10/2020


How Do You Build the Partner Executive of the Future?

Global Alliance Summit

,
How Do You Build the Partner Executive of the Future?

The rapid pace of change over the past few months has had everyone scrambling to keep up and adjust to whatever the “next normal” is—if it even makes sense to talk about “normal” at all these days. This has been true in every industry, but perhaps nowhere more so than... Continue Reading

by Michael Burke
07/6/2020


As-a-Service at Your Service—Citrix, Ingram Cloud Blue Executives Educate Summit Attendees on Market

Global Alliance Summit

,
As-a-Service at Your Service—Citrix, Ingram Cloud Blue Executives Educate Summit Attendees on Market

Whether you have stopped to think about it lately or not, marketplaces are now a big part of our life. Most of us can’t go too many days without purchasing something from Amazon, Google, and Apple. Similarly, millions of businesses of all sizes have turned to Amazon Web Services, Microsoft... Continue Reading

07/1/2020


A Virtual Event, but a Rich, Living Community—Thanks to You!

Global Alliance Summit

,
A Virtual Event, but a Rich, Living Community—Thanks to You!

What a day! And what a Summit! Thursday, the final day of the 2020 ASAP Global Alliance Summit, was filled with highlights, and served as a resounding demonstration that the ASAP community is alive and well and that the whole organization and its members and staff are supremely flexible and able... Continue Reading

by Michael Burke
07/1/2020


Helping Partners Succeed—So That You and Your Customers Do, Too

Global Alliance Summit

,
Helping Partners Succeed—So That You and Your Customers Do, Too

In an increasingly digital world, how do you create business models that help your company succeed while ensuring that your partners reap the benefits as well? It’s a question faced by many companies today—not just in technology—and it’s one that is top of mind for Carl... Continue Reading

by Michael Burke
06/25/2020


Cross-Industry Panel Imparts Insights for Executing David-Goliath Partnerships

Global Alliance Summit

,
Cross-Industry Panel Imparts Insights for Executing David-Goliath Partnerships

Big company–small company alliances are a fact of life in some industries. You see them in tech when Global 1,000 technology vendors integrate innovative functionality from smaller startups that fill gaps in their offerings, or when Big Pharma organizations team up with biotechs to develop... Continue Reading

06/25/2020


What’s in a Moment? On-Demand Summit Session Details Key Elements of Joint Alliance Marketing

Global Alliance Summit

,
What’s in a Moment? On-Demand Summit Session Details Key Elements of Joint Alliance Marketing

The 2020 ASAP Global Alliance Summit is underway. On Tuesday, Wednesday, and Thursday of this week, ASAP will deliver two to three hours of live-streamed sessions that will be chock full of information that can help alliance managers advance their collaborations. On top of that, Summit attendees... Continue Reading

06/25/2020


Riding the Roller Coaster in a Long-standing Alliance

Global Alliance Summit

,
Riding the Roller Coaster in a Long-standing Alliance

How do you keep a long-standing alliance moving forward productively? Put another way, how do you keep a roller coaster humming along on its tracks, despite the ups and downs? The answer, in a nutshell, is to have tools, frameworks, and lots of communication. And for good measure, a dedicated... Continue Reading

by Michael Burke
06/25/2020


Alliance Champions Announced: ASAP Unveils 2020 Alliance Excellence Award Winners

Alliance Excellence Award

,
Alliance Champions Announced: ASAP Unveils 2020 Alliance Excellence Award Winners

Posted By Jon Lavietes, Wednesday, June 24, 2020 The alliance management profession’s ring of legends just got a little bigger. On Tuesday, ASAP announced the winners of the 2020 ASAP Alliance Excellence Awards toward the end of the first day of this year’s ASAP Global Alliance... Continue Reading

06/24/2020


ASAP’s Summit Kicks Off with Partnering as a Path to Growth, Even—or Especially—in a Pandemic

Global Alliance Summit

,
ASAP’s Summit Kicks Off with Partnering as a Path to Growth, Even—or Especially—in a Pandemic

Day one of ASAP’s first-ever virtual Global Alliance Summit got off to a great start today, with opening remarks by ASAP president and CEO Mike Leonetti and board chair Brooke Paige, along with two fascinating keynotes and the ASAP Alliance Excellence Awards presentation. Leonetti began by... Continue Reading

by Michael Burke
06/24/2020


It’s Nearly Here! ASAP’s Virtual Summit About to Start

Global Alliance Summit

,
It’s Nearly Here! ASAP’s Virtual Summit About to Start

Have you registered yet? I hope so, because it’s almost here. ASAP’s first-ever virtual Global Alliance Summit begins Tuesday, June 23, with livestream sessions running June 23–25 and on-demand sessions available—well, on demand, anytime you want to view them. As usual, the... Continue Reading

by Michael Burke
06/20/2020


“We Need to Be Where the Customer Is”: Toward a Sales Process That Includes Everyone

Global Alliance Summit

,
“We Need to Be Where the Customer Is”: Toward a Sales Process That Includes Everyone

Sales of any kind has never been a job for the faint of heart, but like everything else it’s become far more challenging lately. Many customers have been stuck at home for months, unable to just walk into a store or even make connections with their usual sales contacts the way they normally... Continue Reading

by Michael Burke
06/13/2020