ASAP Publications

Strategic Alliance Quarterly and Strategic Alliance Monthly are the only magazines that provide comprehensive coverage of strategic alliance management, partnering trends and best practices, ecosystems, and business collaborations of all kinds for alliance managers, partnering leaders and professionals, and general business readers.

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Special Ops: Getting the Best Out of Alliance Teams
Special Ops: Getting the Best Out of Alliance Teams

The emerging role of alliance operations manager is helping partnering teams across industries to improve efficiency and ensure consistency, among other benefits. A recent ASAP Webinar panel suggested that having the right person attend to operational tasks is almost a no-brainer. Continue Reading

Postedby Michael Burke
Date posted01/30/2024


Climate Change Alliances: A Vibrant Ecosystem
Climate Change Alliances: A Vibrant Ecosystem

A recent ASAP Webinar featured a panel discussion of just what it will take to move from a fossil fuel economy to a cleaner, greener, more sustainable planet. The answer? A combination of build, buy, and partner, along with consumer and voter pressure. And lots of partnering. Continue Reading

Postedby Michael Burke
Date posted08/8/2023


Welcome to the Zoo
Welcome to the Zoo

Panelists on a recent ASAP Webinar shared their expertise on stakeholder mapping: what it is, what it does, why it's important, and how it helps alliances starting out and furthers their ongoing success. Continue Reading

Postedby Michael Burke
Date posted05/25/2023


Agents of Change: Alliance Professionals Keep Calm and Carry On
Agents of Change: Alliance Professionals Keep Calm and Carry On

With rapid and ongoing change continuing to be the norm in biopharma, healthcare, information technology, and across industries, it falls to alliance professionals to be the communicators, facilitators, and explainers of change and its implications...and to keep others calm. Continue Reading

Postedby Michael Burke
Date posted01/12/2023


To Everything There Is a Season: Looking Ahead
To Everything There Is a Season: Looking Ahead

In this post, ASAP's president and CEO, Michael Leonetti, CSAP, recaps a very successful 2022 for ASAP, surveys three emerging partnering trends, and looks ahead to a new year that holds great promise for partnerships, ecosystems, and the profession of alliance management. Continue Reading

Postedby Michael Leonetti
Date posted01/5/2023


Leaning into the Future: Your Alliance Questions Answered!
Leaning into the Future: Your Alliance Questions Answered!

The cup overflowed, and time ran out: not enough time, that is, to get to everyone's questions during the last ASAP Webinar, "Leaning into the Future: Priorities for Biopharma Alliance Professionals." But fear not! Our esteemed panelists provided answers to your burning alliance questions. Continue Reading

Postedby Michael Burke
Date posted04/14/2022


“It’s Up to Us”: How Alliance Professionals Can Solve the Partner Compensation Conundrum
“It’s Up to Us”: How Alliance Professionals Can Solve the Partner Compensation Conundrum

In a recent ASAP Webinar, two tech partnering insiders spoke of the challenges of shifting business models, the move to the cloud, and above all, changes to partner compensation structures. "Everyone's still trying to figure it out," said one. But alliance pros must help their C-suites solve it. Continue Reading

Postedby Michael Burke
Date posted03/31/2022


Follow the Money: What Do SaaS and Subscription Mean for Alliance Professionals?
Follow the Money: What Do SaaS and Subscription Mean for Alliance Professionals?

For alliance professionals working in tech partnering, it's still a game of fundamentals. But the shifts to cloud, SaaS, and subscription-based business models have implications for the continuing evolution of how they manage partnerships and what skills they'll need. Continue Reading

Postedby Michael Burke
Date posted01/20/2022


The Partner Enablement Journey: Enjoy the Ride!
The Partner Enablement Journey: Enjoy the Ride!

When it comes to partner enablement, the old ways are definitely "yesterday's news." The keys to success today are to create automated yet customized "journeys" that partners can easily follow themselves to get the training they need, as a recent ASAP Webinar panel made clear. Continue Reading

Postedby Michael Burke
Date posted12/14/2021


You’ve Got to Own It: Your Career Journey and Your “Stakeholder Matrix”
You’ve Got to Own It: Your Career Journey and Your “Stakeholder Matrix”

Looking ahead at your career path? It might help to look back, forward, and all around you. Some of our experienced biopharma veterans weighed in on what makes a good career planning process, the importance of getting the right people on your "team," and knowing your "what" and your "why." Continue Reading

Postedby Michael Burke
Date posted11/30/2021


The Behemoth Swallows a PillPack: Amazon Invades Healthcare
The Behemoth Swallows a PillPack: Amazon Invades Healthcare

Can Amazon truly end up directly serving patients and pharmaceutical customers on a massive scale? And can it do it effectively? Continue Reading

Postedby Jon Lavietes
Date posted09/9/2021


For Fossil-Fuel Titans Looking to Pivot to Sustainable Models, Partnerships Will Be Key
For Fossil-Fuel Titans Looking to Pivot to Sustainable Models, Partnerships Will Be Key

Posted By Jon Lavietes and Michael Burke, Thursday, June 24, 2021 With the Q2 2021 Strategic Alliance Quarterly wending its way to your mailboxes and inboxes as we write this, we thought we would give you a glimpse of the discussions we had in putting together the issue’s cover story on the... Continue Reading

Postedby Jon Lavietes
Date posted06/24/2021