ASAP Publications

The leader of insights on alliance & partnering trends and best practices.

Strategic Alliance Quarterly and Strategic Alliance Monthly are the only magazines that provide comprehensive coverage of strategic alliance management, partnering trends and best practices, ecosystems, and business collaborations of all kinds for alliance managers, partnering leaders and professionals, and general business readers.

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Agents of Change: Alliance Professionals Keep Calm and Carry On
Agents of Change: Alliance Professionals Keep Calm and Carry On

With rapid and ongoing change continuing to be the norm in biopharma, healthcare, information technology, and across industries, it falls to alliance professionals to be the communicators, facilitators, and explainers of change and its implications...and to keep others calm. Continue Reading

by Michael Burke
01/12/2023


To Everything There Is a Season: Looking Ahead
To Everything There Is a Season: Looking Ahead

In this post, ASAP's president and CEO, Michael Leonetti, CSAP, recaps a very successful 2022 for ASAP, surveys three emerging partnering trends, and looks ahead to a new year that holds great promise for partnerships, ecosystems, and the profession of alliance management. Continue Reading

by Michael Leonetti
01/5/2023


Leaning into the Future: Your Alliance Questions Answered!
Leaning into the Future: Your Alliance Questions Answered!

The cup overflowed, and time ran out: not enough time, that is, to get to everyone's questions during the last ASAP Webinar, "Leaning into the Future: Priorities for Biopharma Alliance Professionals." But fear not! Our esteemed panelists provided answers to your burning alliance questions. Continue Reading

by Michael Burke
04/14/2022


“It’s Up to Us”: How Alliance Professionals Can Solve the Partner Compensation Conundrum
“It’s Up to Us”: How Alliance Professionals Can Solve the Partner Compensation Conundrum

In a recent ASAP Webinar, two tech partnering insiders spoke of the challenges of shifting business models, the move to the cloud, and above all, changes to partner compensation structures. "Everyone's still trying to figure it out," said one. But alliance pros must help their C-suites solve it. Continue Reading

by Michael Burke
03/31/2022


Follow the Money: What Do SaaS and Subscription Mean for Alliance Professionals?
Follow the Money: What Do SaaS and Subscription Mean for Alliance Professionals?

For alliance professionals working in tech partnering, it's still a game of fundamentals. But the shifts to cloud, SaaS, and subscription-based business models have implications for the continuing evolution of how they manage partnerships and what skills they'll need. Continue Reading

by Michael Burke
01/20/2022


The Partner Enablement Journey: Enjoy the Ride!
The Partner Enablement Journey: Enjoy the Ride!

When it comes to partner enablement, the old ways are definitely "yesterday's news." The keys to success today are to create automated yet customized "journeys" that partners can easily follow themselves to get the training they need, as a recent ASAP Webinar panel made clear. Continue Reading

by Michael Burke
12/14/2021


You’ve Got to Own It: Your Career Journey and Your “Stakeholder Matrix”
You’ve Got to Own It: Your Career Journey and Your “Stakeholder Matrix”

Looking ahead at your career path? It might help to look back, forward, and all around you. Some of our experienced biopharma veterans weighed in on what makes a good career planning process, the importance of getting the right people on your "team," and knowing your "what" and your "why." Continue Reading

by Michael Burke
11/30/2021


The Behemoth Swallows a PillPack: Amazon Invades Healthcare
The Behemoth Swallows a PillPack: Amazon Invades Healthcare

Can Amazon truly end up directly serving patients and pharmaceutical customers on a massive scale? And can it do it effectively? Continue Reading

by Jon Lavietes
09/9/2021


For Fossil-Fuel Titans Looking to Pivot to Sustainable Models, Partnerships Will Be Key
For Fossil-Fuel Titans Looking to Pivot to Sustainable Models, Partnerships Will Be Key

Posted By Jon Lavietes and Michael Burke, Thursday, June 24, 2021 With the Q2 2021 Strategic Alliance Quarterly wending its way to your mailboxes and inboxes as we write this, we thought we would give you a glimpse of the discussions we had in putting together the issue’s cover story on the... Continue Reading

by Jon Lavietes
06/24/2021


“Golden Minutes”: How International SOS and Workplace Options Coalesced to Help Clients Quickly in M
“Golden Minutes”: How International SOS and Workplace Options Coalesced to Help Clients Quickly in M

Later this month, we will publish the next profile in our series of exclusive online articles examining the 2020 ASAP Alliance Excellence Award nominees. Over the course of the last four months, ASAP members have read the inspiring stories of Banistmo and Reciclar Paga’s groundbreaking... Continue Reading

06/2/2020


Q2 Strategic Alliance Quarterly Examines How Alliance Teams Are Handling COVID-19 | ASAP Members Dis
Q2 Strategic Alliance Quarterly Examines How Alliance Teams Are Handling COVID-19 | ASAP Members Dis

When COVID-19 forced us here in the United States into self-isolation in mid-March, we at ASAP’s editorial operation were finalizing our pre-planned in-depth features for the Q2 2020 edition of Strategic Alliance Quarterly, due to hit ASAP member mailboxes in May. Were we to wait until the... Continue Reading

05/11/2020


Partnering Superheroes | Who Better to Combine Collaborative Leadership Skills with Strategic Vision
Partnering Superheroes | Who Better to Combine Collaborative Leadership Skills with Strategic Vision

Superhero movies are definitely, as the kids say, “a thing.” They’re fun and exciting, a great way to liven up a long winter night. But do superheroes really exist, and could they have any relevance for us in terms of business strategy? I didn’t think so, but recently I was... Continue Reading

04/17/2020