Contributed Content

Thought leadership from our community members.

Alliance Excellence Award ASAP Publications ASAP Short Takes ASAP Webinar BioPharma Conference Community Partnership Contributed Content European Alliance Summit Global Alliance Summit Job Board Member Resources Program Executive Summary

Guest Post: The Birth of the Partner Showcase
Guest Post: The Birth of the Partner Showcase

When the customer is unaware of a partner's existence or unclear on the scope of the partnership, maybe it's time to try something new. Our guest blogger recommends a solution: educating the customer by means of a special presentation called a Partner Showcase. Continue Reading

by Ezra Schneier
01/3/2023


Guest Post: Driving Better Business Decisions Through Strategic Alliance Management Intelligence
Guest Post: Driving Better Business Decisions Through Strategic Alliance Management Intelligence

Theoretically, maybe you can manage what you can't measure...but does that really make sense? This guest post argues for optimizing alliance management through the intelligent use of data and information that is housed in one place, fit for purpose, and available on demand to alliance stakeholders. Continue Reading

by Louis Rinfret
12/14/2022


Guest Post: What’s Keeping Alliance Managers Up at Night?
Guest Post: What’s Keeping Alliance Managers Up at Night?

A recent ASAP Roundtable surveyed biopharma alliance managers from around the Asia Pacific region on the most pressing issues they face. Managing stakeholders, finding talent, and ensuring good governance topped the list. But the APAC partnering boom highlighted some regional specifics too. Continue Reading

by Jan Twombly
12/6/2022


The Role of Marketing in Partnerships: An Imperative, Not Just a Nice-to-Have
The Role of Marketing in Partnerships: An Imperative, Not Just a Nice-to-Have

Marketing should not be just an afterthought in partnering, says our guest contributor. Rather than being ad hoc and as-needed, it should form part of a coherent plan that is applied throughout an alliance's life cycle. Continue Reading

by Aditya Kammula
09/13/2022


Guest Post: Communicating with Partners Drives Success—but It Requires a Plan
Guest Post: Communicating with Partners Drives Success—but It Requires a Plan

Communication is critical to partnering success. By taking a targeted, cadenced, intentional approach and creating a partnership communication plan, you can increase the chances that your alliances will thrive. Continue Reading

by Ezra Schneier
08/4/2022


Guest Post: Position Your Alliance Strategy
Guest Post: Position Your Alliance Strategy

Alliances and partnerships can fail for many reasons, including a lack of attention to fundamentals. One of those fundamentals is positioning, and our guest author shows why, when, and how to apply positioning to your alliance so it crosses the chasm rather than falling into the abyss. Continue Reading

by Aditya Kammula
05/12/2022


Guest Post: Best Summit Ever? 10 Reasons Why
Guest Post: Best Summit Ever? 10 Reasons Why

"So Happy Together"? Sure, the ASAP member community was thrilled to gather again in person last week in Tampa. But there's more to it than just togetherness. ASAP's founder explains why this might just have been the best Global Alliance Summit we've ever had. Continue Reading

by Robert Porter Lynch
04/28/2022


Guest Blog Post: Open the Door to Partner-to-Partner Collaboration and Let Remarkable Value In
Guest Blog Post: Open the Door to Partner-to-Partner Collaboration and Let Remarkable Value In

When two companies that are not direct partners get together, good things happen. They may create more value and new and unexpected outcomes along the way. Continue Reading

by Ezra Schneier
11/9/2021


Reactive or Proactive? It’s Not a Choice. Balancing Strategy and Execution Is Always a Challenge
Reactive or Proactive? It’s Not a Choice. Balancing Strategy and Execution Is Always a Challenge

Alliance managers are often charged with developing the strategic vision and executing day-to-day activities related to their alliances. A recent ASAP roundtable discussed how to balance these two responsibilities. Continue Reading

by Jon Lavietes
11/4/2021


Guest Post: Alliance Success and “Charlie Mike”
Guest Post: Alliance Success and “Charlie Mike”

There are similarities in decision making and allocation of resources between a military commander and a strategic alliance manager or ecosystem manager. According to our guest author, both must call on allies to provide the resources they need to "Charlie Mike": Complete the mission. Continue Reading

by Christopher Pogue
09/27/2021


Partner Bonding: What Does It Mean?
Partner Bonding: What Does It Mean?

Posted By Ezra Schneier, Thursday, June 10, 2021 What is partner bonding, and how do you achieve it? That state where an alliance is more than just a relationship, where two companies do more than share customers and bring innovative solutions together—where each looks at the other as an... Continue Reading

06/10/2021


Moving Alliances from a Binary to a Multi-dimensional Ecosystem
Moving Alliances from a Binary to a Multi-dimensional Ecosystem

Posted By Contributed by: Wissam “Will” Yafi, Founder & CEO – TIDWIT , Wednesday, October 7, 2020Updated: Tuesday, October 6, 2020 Last year I had a memorable lunch conversation with an alliance vice president of a very large tech GSI. “We have had an alliance... Continue Reading

10/6/2020