Contributed Content

Thought leadership from our community members.

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The Role of Marketing in Partnerships: An Imperative, Not Just a Nice-to-Have

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Member Resources

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The Role of Marketing in Partnerships: An Imperative, Not Just a Nice-to-Have

Marketing should not be just an afterthought in partnering, says our guest contributor. Rather than being ad hoc and as-needed, it should form part of a coherent plan that is applied throughout an alliance's life cycle. Continue Reading

by Aditya Kammula
09/13/2022


Guest Post: Communicating with Partners Drives Success—but It Requires a Plan

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Guest Post: Communicating with Partners Drives Success—but It Requires a Plan

Communication is critical to partnering success. By taking a targeted, cadenced, intentional approach and creating a partnership communication plan, you can increase the chances that your alliances will thrive. Continue Reading

by Ezra Schneier
08/4/2022


Guest Post: Position Your Alliance Strategy

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Guest Post: Position Your Alliance Strategy

Alliances and partnerships can fail for many reasons, including a lack of attention to fundamentals. One of those fundamentals is positioning, and our guest author shows why, when, and how to apply positioning to your alliance so it crosses the chasm rather than falling into the abyss. Continue Reading

by Aditya Kammula
05/12/2022


Guest Post: Best Summit Ever? 10 Reasons Why

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Global Alliance Summit

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Guest Post: Best Summit Ever? 10 Reasons Why

"So Happy Together"? Sure, the ASAP member community was thrilled to gather again in person last week in Tampa. But there's more to it than just togetherness. ASAP's founder explains why this might just have been the best Global Alliance Summit we've ever had. Continue Reading

by Robert Porter Lynch
04/28/2022


Guest Blog Post: Open the Door to Partner-to-Partner Collaboration and Let Remarkable Value In

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Guest Blog Post: Open the Door to Partner-to-Partner Collaboration and Let Remarkable Value In

When two companies that are not direct partners get together, good things happen. They may create more value and new and unexpected outcomes along the way. Continue Reading

by Ezra Schneier
11/9/2021


Reactive or Proactive? It’s Not a Choice. Balancing Strategy and Execution Is Always a Challenge

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Program Executive Summary

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Reactive or Proactive? It’s Not a Choice. Balancing Strategy and Execution Is Always a Challenge

Alliance managers are often charged with developing the strategic vision and executing day-to-day activities related to their alliances. A recent ASAP roundtable discussed how to balance these two responsibilities. Continue Reading

by Jon Lavietes
11/4/2021


Guest Post: Alliance Success and “Charlie Mike”

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Guest Post: Alliance Success and “Charlie Mike”

There are similarities in decision making and allocation of resources between a military commander and a strategic alliance manager or ecosystem manager. According to our guest author, both must call on allies to provide the resources they need to "Charlie Mike": Complete the mission. Continue Reading

by Christopher Pogue
09/27/2021


Partner Bonding: What Does It Mean?

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Partner Bonding: What Does It Mean?

Posted By Ezra Schneier, Thursday, June 10, 2021 What is partner bonding, and how do you achieve it? That state where an alliance is more than just a relationship, where two companies do more than share customers and bring innovative solutions together—where each looks at the other as an... Continue Reading

06/10/2021


Moving Alliances from a Binary to a Multi-dimensional Ecosystem

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Moving Alliances from a Binary to a Multi-dimensional Ecosystem

Posted By Contributed by: Wissam “Will” Yafi, Founder & CEO – TIDWIT , Wednesday, October 7, 2020Updated: Tuesday, October 6, 2020 Last year I had a memorable lunch conversation with an alliance vice president of a very large tech GSI. “We have had an alliance... Continue Reading

10/6/2020


Accelerating Medicines and Jump-Starting Treatments: Public-Private Partnerships Enlist Takeda and O

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Accelerating Medicines and Jump-Starting Treatments: Public-Private Partnerships Enlist Takeda and O

As the healthcare and biopharma ecosystem expands and diversifies, the public-private partnership model offers an important sphere of collaboration between biopharma companies, medical institutions, patient advocacy foundations, and governmental entities. Biopharma companies—many ASAP... Continue Reading

01/31/2020


Coopetition Pulse Survey Request from ASAP EPPP Vantage Partners

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Coopetition Pulse Survey Request from ASAP EPPP Vantage Partners

In today’s rapidly evolving market ecosystems, interactions between companies are neither simple nor static. Companies engage in both competitive and collaborative interactions with one another; companies that were once considered fierce competitors are now also each other’s most... Continue Reading

12/20/2019


Collaboration: Easier Said Than Done

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Collaboration: Easier Said Than Done

The following blog was originally posted by ASAP corporate member and Education Provider Partner, The Rhythm of Business. Collaboration is a business buzzword that everyone thinks they know what it means and how to do it, but few truly do; yet it has never been more important than it is today. In... Continue Reading

by Jan Twombly
12/12/2019