European Alliance Summit

Programming featuring case studies, practical insights, and keynotes.

Alliance Excellence Award ASAP Publications ASAP Short Takes ASAP Webinar BioPharma Conference Community Partnership Contributed Content European Alliance Summit Global Alliance Summit Job Board Member Resources Program Executive Summary

Pump It Up: EU Summit Speaker Opens the Valves on Sustainable Water Alliance Program

European Alliance Summit

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Pump It Up: EU Summit Speaker Opens the Valves on Sustainable Water Alliance Program

Soren Bro revealed the challenges—and tremendous opportunities—facing Grundfos, the world's largest manufacturer of water pumps, as its digital transformation office leverages alliances to remake its products, services, and operations—and make a tremendous impact on sustainability! Continue Reading

by Jon Lavietes
02/10/2022


European Alliance Summit Speaker: Ecosystem Marketing Communication Is Within Everyone’s Reach

European Alliance Summit

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European Alliance Summit Speaker: Ecosystem Marketing Communication Is Within Everyone’s Reach

Andrea Monaci of Ricoh talked about how to create a vision for a new ecosystem, implement a digital platform for this new group, and market its successes at the 2021 ASAP European Alliance Summit. Continue Reading

by Jon Lavietes
01/25/2022


Chipping Away at a New Partner Ecosystem

European Alliance Summit

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Chipping Away at a New Partner Ecosystem

Semiconductor companies like STMicroelectronics are leaning on partner ecosystems to take advantage of major services revenue opportunities created by the proliferation of internet-connected devices. Continue Reading

by Jon Lavietes
01/12/2022


Strong Partnerships Are No Accident—Just Ask the Ambassadors

European Alliance Summit

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Strong Partnerships Are No Accident—Just Ask the Ambassadors

Many companies say they want to be a "partner of choice," but getting there is no accident. It takes forethought, planning, and work to build up the alliance team and function, and to create a "community of ambassadors" for alliance management, as a recent ASAP European Alliance Summit made clear. Continue Reading

by Michael Burke
01/3/2022


Can’t Save the Planet Alone: Cross-Industry Partnerships Seek to Produce Sustainable Business Models

European Alliance Summit

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Can’t Save the Planet Alone: Cross-Industry Partnerships Seek to Produce Sustainable Business Models

Reza Ghahary outlined some groundbreaking sustainability alliances impacting greenhouse gas emissions, salmon-fishing practices, drinking water, and palm oil production at the 2021 ASAP European Alliance Summit. Continue Reading

by Jon Lavietes
12/20/2021


An Intelligent Framework for a Smart City

European Alliance Summit

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An Intelligent Framework for a Smart City

Nokia's vision for a smart city includes an increased reliance on public transportation using vehicles that run on renewable energy sources, and products and services similarly fueled by sustainable forms of power via smart grids. Continue Reading

by Jon Lavietes
11/23/2021


Setting Sail for a Decarbonized Maritime Industry

European Alliance Summit

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Setting Sail for a Decarbonized Maritime Industry

At the 2021 ASAP European Alliance Summit, Paolo Guglia, innovation manager at Fincantieri, presented a complex web of collaborations aimed at remaking how companies in this sector approach R&D, innovation, and go-to-market activities. Continue Reading

by Jon Lavietes
11/16/2021


“We Need Partners—Fast!” Leveraging Partnerships to Respond to Paradigm Shifts

European Alliance Summit

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“We Need Partners—Fast!” Leveraging Partnerships to Respond to Paradigm Shifts

For old established companies, responding and adapting to market changes and shifts in technology and consumer buying behavior can be especially difficult. When the old ways of doing business no longer bring in the revenue they once did and the once-revered firm struggles to maintain its top... Continue Reading

by Michael Burke
11/15/2019


“Conductor of the Orchestra”: How Alliance Managers Harmonize Organizational Complexity

European Alliance Summit

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“Conductor of the Orchestra”: How Alliance Managers Harmonize Organizational Complexity

In “matrix organizations”—those working on multiple, complex, often large-scale projects with at least two chains of command—building and maintaining the alliance function “all comes down to leadership.” That was one of the key observations made by Lucinda... Continue Reading

by Michael Burke
11/14/2019