European Alliance Summit

Programming featuring case studies, practical insights, and keynotes.

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“We Need Partners—Fast!” Leveraging Partnerships to Respond to Paradigm Shifts

European Alliance Summit

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“We Need Partners—Fast!” Leveraging Partnerships to Respond to Paradigm Shifts

For old established companies, responding and adapting to market changes and shifts in technology and consumer buying behavior can be especially difficult. When the old ways of doing business no longer bring in the revenue they once did and the once-revered firm struggles to maintain its top... Continue Reading

by Michael Burke
11/15/2019


“Conductor of the Orchestra”: How Alliance Managers Harmonize Organizational Complexity

European Alliance Summit

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“Conductor of the Orchestra”: How Alliance Managers Harmonize Organizational Complexity

In “matrix organizations”—those working on multiple, complex, often large-scale projects with at least two chains of command—building and maintaining the alliance function “all comes down to leadership.” That was one of the key observations made by Lucinda... Continue Reading

by Michael Burke
11/14/2019