There's no single path into alliance management. A recent ASAP online program surfaced what actually separates strong alliance managers: the skills that count, how company size changes the job, and why AI makes you more valuable, not less. Continue Reading
Program Executive Summary
Coverage of ASAP Webinars, Roundtables, and other non-conference programs.
When an asset is deprioritized, closeout decisions can affect future options. This preview highlights themes from Amgen’s ACT approach and points members to the full ASAP Online Program for the practical detail. Continue Reading
Succeeding in Alliances with Chinese Partners: Between Strategic Opportunity and Cultural Reality Continue Reading
Santa Clara University professor and author Tammy Madsen revealed the steps to building a "generative" ecosystem that produces a “continuous stream of incremental innovations" that are used to further improve the ecosystem and enhance offerings. Continue Reading
It's often a difficult decision to terminate an alliance. The latest ASAP roundtable examined all of the things alliance managers can do to either prevent this situation from occurring or make it go as smoothly as possible if it's unavoidable. Continue Reading
Steve Twait took attendees of the May 2024 Collaborative Connection Monthly through the art of benchmarking. Continue Reading
Experts from allianceboard and The Rhythm of Business led spirited discussions about how to make the alliance management function more strategic and raise its profile within the organization during ASAP's latest roundtable Continue Reading
Jim Chow of AI21 Labs revealed the "five Cs" that make a great ecosystem member—1) customer, 2) competency, 3) compatibility, 4) culture, and 5) craving—in the April 2024 Collaborative Connection Monthly. Continue Reading
Alliance leaders don't just facilitate discussions, they lead them and solve problems. They anticipate risks, and they make an impression on stakeholders inside their companies and at partner organizations. This and more was uncovered in the latest ASAP roundtable on the move to a leadership role. Continue Reading
EY increased its partner-driven revenue from 3 percent to 20 percent over a seven-year period. Last week, Greg Sarafin took Collaborative Connection Monthly attendees through the ecosystem model that made it happen. Continue Reading
How do alliance managers know what to prioritize, of the many action items on their plate? Constant communication, the alliance's North Star, company and collaboration value proposition, senior leader objectives, financial modeling, and in-person interaction will help answer the question. Continue Reading
Converting Word docs into PPTs, first-level partner selection screening, allocation of MDFs and vouchers, and "mass customization" of partner relations. These are just some of the activities AI is streamlining for alliance managers, said Will Yafi in the latest Collaborative Connection Monthly. Continue Reading