Global Alliance Summit

Highlighting partnering, alliance, and ecosystem best practices and trends

Alliance Excellence Award ASAP Publications ASAP Short Takes ASAP Webinar BioPharma Conference Community Partnership Contributed Content European Alliance Summit Global Alliance Summit Job Board Member Resources Program Executive Summary

Gender Not So Neutral: Summit Presentation Explores Communication Between the Sexes

Global Alliance Summit

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Member Resources

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Gender Not So Neutral: Summit Presentation Explores Communication Between the Sexes

Amid the whole spectrum of communication styles that alliance professionals must master in their quest to be the best, gender differences in speaking, listening, and even handshakes can prove challenging. A fascinating Summit presentation highlighted a variety of gendered behaviors to be aware of. Continue Reading

by Michael Burke
06/17/2022


This Way to the C-Suite: Summit Fireside Chat Explores Alliance Managers’ Path to Senior Leadership

Global Alliance Summit

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This Way to the C-Suite: Summit Fireside Chat Explores Alliance Managers’ Path to Senior Leadership

The alliance management skill set really does prepare you for senior leadership! Krishnan Viswanadhan and Andy Eibling, relatively newly christened "Chiefs," are living proof. They chatted about how alliance managers can blaze a path to the C-suite at the 2022 ASAP Global Alliance Summit. Continue Reading

by Jon Lavietes
06/7/2022


Small Is Beautiful: SMB Resellers Can Now Access Marketing Resources Just Like the Big Boys

Global Alliance Summit

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Small Is Beautiful: SMB Resellers Can Now Access Marketing Resources Just Like the Big Boys

Sherry Foster and Robb Franks showcased a new through-channel marketing solution intended to enable SMB resellers to market IT solutions on a mass scale at the 2022 ASAP Global Alliance Summit. Continue Reading

by Jon Lavietes
05/31/2022


Summit Panelists Review the Skills to Rake In the Bills

Global Alliance Summit

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Summit Panelists Review the Skills to Rake In the Bills

SAS workshops inculcate MBA-type skills in its alliance managers. Equifax's alliance team has been bolstered by recent hires with a product/technical background. Neil Blecherman recommended that alliance managers overseeing a customer, product, and strategy at the 2022 ASAP Global Alliance Summit. Continue Reading

by Jon Lavietes
05/10/2022


Dollar Generals: When Biopharma Alliance Managers Run a Business

Global Alliance Summit

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Dollar Generals: When Biopharma Alliance Managers Run a Business

In commercial-stage alliances, biopharma alliance managers find themselves in the role of captains of industry: more like entrepreneurs or general managers of a business than at earlier stages. The rewards can be great, the stakes are high, and the results show up as dollars on the P&L. Continue Reading

by Michael Burke
05/3/2022


Guest Post: Best Summit Ever? 10 Reasons Why

Contributed Content

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Global Alliance Summit

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Guest Post: Best Summit Ever? 10 Reasons Why

"So Happy Together"? Sure, the ASAP member community was thrilled to gather again in person last week in Tampa. But there's more to it than just togetherness. ASAP's founder explains why this might just have been the best Global Alliance Summit we've ever had. Continue Reading

by Robert Porter Lynch
04/28/2022


Summit Panel: Alliance Team Harmony Helps Hit the Right Notes

Global Alliance Summit

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Summit Panel: Alliance Team Harmony Helps Hit the Right Notes

Systems thinking, self-sufficiency, diversity of thought and backgrounds, constant communication, and comprehensive training and development options go a long way in building and retaining a successful alliance management team, according to speakers at last week's 2022 ASAP Global Alliance Summit. Continue Reading

by Jon Lavietes
04/26/2022


The Future of Alliances

Global Alliance Summit

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The Future of Alliances

Magical mystery tour? Or vision of the rapidly oncoming future? By any name, Jay McBain guided ASAP Global Alliance Summit attendees through the turbulent world of obliterated business models, disruptive ecosystems, and companies scrambling to stay ahead. Conclusion? Alliances rule! Continue Reading

by Michael Burke
04/22/2022


Putting the “E-X” in Customer Excellence

Global Alliance Summit

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Putting the “E-X” in Customer Excellence

Companies that think of employee experience (EX) and customer experience (CX) holistically and intentionally see a 1.8X growth rate as opposed to 1.3X or 1.4X growth that comes with addressing these elements in a vacuum, according to research from Tiffani Bova of Salesforce. Continue Reading

by Jon Lavietes
04/21/2022


Of Villages, Flywheels, and Ecosystems

Global Alliance Summit

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Of Villages, Flywheels, and Ecosystems

What exactly is a "digital thread go-to-market strategy"? Let's just say it's a tale of a village, a flywheel, and an ecosystem, and how all three must be mobilized to move a needle. Cherie Gartner of PTC breaks it down for us. Continue Reading

by Michael Burke
04/21/2022


We’re Back! In Fact, You Could Say We Navigated the Storm

Global Alliance Summit

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We’re Back! In Fact, You Could Say We Navigated the Storm

We're back, folks! Yes, the ASAP Global Alliance Summit is live, in person, and now up and running. And this morning's plenary took us around the world "the wrong way" with plenty of great lessons for the whole alliance crew! Continue Reading

by Michael Burke
04/20/2022


What Is Collaboration, Anyway? And How Can We Do It Better?

Global Alliance Summit

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What Is Collaboration, Anyway? And How Can We Do It Better?

On the eve of the 2022 ASAP Global Alliance Summit, select attendees were afforded a chance to thoroughly explore the concept of collaboration as it applies to alliances, and also got a sneak peak at tomorrow's plenary, Mark Denton's "Navigate the Storm." Continue Reading

by Michael Burke
04/19/2022