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Guest Post: Best Summit Ever? 10 Reasons Why
Guest Post: Best Summit Ever? 10 Reasons Why

"So Happy Together"? Sure, the ASAP member community was thrilled to gather again in person last week in Tampa. But there's more to it than just togetherness. ASAP's founder explains why this might just have been the best Global Alliance Summit we've ever had. Continue Reading

Postedby Robert Porter Lynch
Date posted04/28/2022


Summit Panel: Alliance Team Harmony Helps Hit the Right Notes
Summit Panel: Alliance Team Harmony Helps Hit the Right Notes

Systems thinking, self-sufficiency, diversity of thought and backgrounds, constant communication, and comprehensive training and development options go a long way in building and retaining a successful alliance management team, according to speakers at last week's 2022 ASAP Global Alliance Summit. Continue Reading

Postedby Jon Lavietes
Date posted04/26/2022


The Future of Alliances
The Future of Alliances

Magical mystery tour? Or vision of the rapidly oncoming future? By any name, Jay McBain guided ASAP Global Alliance Summit attendees through the turbulent world of obliterated business models, disruptive ecosystems, and companies scrambling to stay ahead. Conclusion? Alliances rule! Continue Reading

Postedby Michael Burke
Date posted04/22/2022


Putting the “E-X” in Customer Excellence
Putting the “E-X” in Customer Excellence

Companies that think of employee experience (EX) and customer experience (CX) holistically and intentionally see a 1.8X growth rate as opposed to 1.3X or 1.4X growth that comes with addressing these elements in a vacuum, according to research from Tiffani Bova of Salesforce. Continue Reading

Postedby Jon Lavietes
Date posted04/21/2022


Of Villages, Flywheels, and Ecosystems
Of Villages, Flywheels, and Ecosystems

What exactly is a "digital thread go-to-market strategy"? Let's just say it's a tale of a village, a flywheel, and an ecosystem, and how all three must be mobilized to move a needle. Cherie Gartner of PTC breaks it down for us. Continue Reading

Postedby Michael Burke
Date posted04/21/2022


We’re Back! In Fact, You Could Say We Navigated the Storm
We’re Back! In Fact, You Could Say We Navigated the Storm

We're back, folks! Yes, the ASAP Global Alliance Summit is live, in person, and now up and running. And this morning's plenary took us around the world "the wrong way" with plenty of great lessons for the whole alliance crew! Continue Reading

Postedby Michael Burke
Date posted04/20/2022


What Is Collaboration, Anyway? And How Can We Do It Better?
What Is Collaboration, Anyway? And How Can We Do It Better?

On the eve of the 2022 ASAP Global Alliance Summit, select attendees were afforded a chance to thoroughly explore the concept of collaboration as it applies to alliances, and also got a sneak peak at tomorrow's plenary, Mark Denton's "Navigate the Storm." Continue Reading

Postedby Michael Burke
Date posted04/19/2022


It's here! Check in for updates from the Summit!
It's here! Check in for updates from the Summit!

Keep an eye on the ASAP Blog throughout the conference and in the weeks following. The ASAP content development team is hard at work bringing you highlights from some of your favorite sessions and even a few you missed. Click here to read all of our Summit BLOG posts. Continue Reading

Date posted04/16/2022


ASAP Summit Speaker: Safe, Happy, and Fast Teams Can Navigate the Choppiest of Waters
ASAP Summit Speaker: Safe, Happy, and Fast Teams Can Navigate the Choppiest of Waters

Creating an environment that is simultaneously safe, happy, and fast-paced is easier said than done, but teams that achieve this trifecta do wondrous things. Motivational speaker and leadership expert Mark Denton will explain at the 2022 ASAP Global Alliance Summit in April. Continue Reading

Postedby Jon Lavietes
Date posted03/23/2022


Finding the Thread: Go-to-Market Partnering Strategies for a Disrupted, Digital World
Finding the Thread: Go-to-Market Partnering Strategies for a Disrupted, Digital World

Another great Summit speaker will illuminate for the ASAP audience how organizations can harness digital transformation, ecosystems, and go-to-market strategies to "survive and thrive" in a world of disruption. Continue Reading

Postedby Michael Burke
Date posted03/23/2022


At the Summit: The New Skills Alliance and Channel Execs Will Need in the Age of Ecosystems
At the Summit: The New Skills Alliance and Channel Execs Will Need in the Age of Ecosystems

As the ecosystem manager emerges as the alliance leader, partner practices are reorganizing and requiring new skills from different types of alliance managers. Forrester analyst Jay McBain will outline this evolution for ASAP Global Alliance Summit attendees in Tampa, Fla., this April 20-21. Continue Reading

Postedby Jon Lavietes
Date posted03/6/2022


We’re Getting the Band Back Together—at the Summit!
We’re Getting the Band Back Together—at the Summit!

From plenaries to master classes to executive panel discussions to the wealth of rich content and networking opportunities, the 2022 ASAP Global Alliance Summit in Tampa, Fla., April 20-21, is not to be missed. It's ASAP's first in-person event in over two years, and plenty of your peers are going! Continue Reading

Postedby Michael Burke
Date posted02/17/2022