Global Alliance Summit

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As-a-Service at Your Service—Citrix, Ingram Cloud Blue Executives Educate Summit Attendees on Market
As-a-Service at Your Service—Citrix, Ingram Cloud Blue Executives Educate Summit Attendees on Market

Whether you have stopped to think about it lately or not, marketplaces are now a big part of our life. Most of us can’t go too many days without purchasing something from Amazon, Google, and Apple. Similarly, millions of businesses of all sizes have turned to Amazon Web Services, Microsoft... Continue Reading

Date posted07/1/2020


Helping Partners Succeed—So That You and Your Customers Do, Too
Helping Partners Succeed—So That You and Your Customers Do, Too

In an increasingly digital world, how do you create business models that help your company succeed while ensuring that your partners reap the benefits as well? It’s a question faced by many companies today—not just in technology—and it’s one that is top of mind for Carl... Continue Reading

Postedby Michael Burke
Date posted06/25/2020


Cross-Industry Panel Imparts Insights for Executing David-Goliath Partnerships
Cross-Industry Panel Imparts Insights for Executing David-Goliath Partnerships

Big company–small company alliances are a fact of life in some industries. You see them in tech when Global 1,000 technology vendors integrate innovative functionality from smaller startups that fill gaps in their offerings, or when Big Pharma organizations team up with biotechs to develop... Continue Reading

Date posted06/25/2020


What’s in a Moment? On-Demand Summit Session Details Key Elements of Joint Alliance Marketing
What’s in a Moment? On-Demand Summit Session Details Key Elements of Joint Alliance Marketing

The 2020 ASAP Global Alliance Summit is underway. On Tuesday, Wednesday, and Thursday of this week, ASAP will deliver two to three hours of live-streamed sessions that will be chock full of information that can help alliance managers advance their collaborations. On top of that, Summit attendees... Continue Reading

Date posted06/25/2020


Riding the Roller Coaster in a Long-standing Alliance
Riding the Roller Coaster in a Long-standing Alliance

How do you keep a long-standing alliance moving forward productively? Put another way, how do you keep a roller coaster humming along on its tracks, despite the ups and downs? The answer, in a nutshell, is to have tools, frameworks, and lots of communication. And for good measure, a dedicated... Continue Reading

Postedby Michael Burke
Date posted06/25/2020


ASAP’s Summit Kicks Off with Partnering as a Path to Growth, Even—or Especially—in a Pandemic
ASAP’s Summit Kicks Off with Partnering as a Path to Growth, Even—or Especially—in a Pandemic

Day one of ASAP’s first-ever virtual Global Alliance Summit got off to a great start today, with opening remarks by ASAP president and CEO Mike Leonetti and board chair Brooke Paige, along with two fascinating keynotes and the ASAP Alliance Excellence Awards presentation. Leonetti began by... Continue Reading

Postedby Michael Burke
Date posted06/24/2020


It’s Nearly Here! ASAP’s Virtual Summit About to Start
It’s Nearly Here! ASAP’s Virtual Summit About to Start

Have you registered yet? I hope so, because it’s almost here. ASAP’s first-ever virtual Global Alliance Summit begins Tuesday, June 23, with livestream sessions running June 23–25 and on-demand sessions available—well, on demand, anytime you want to view them. As usual, the... Continue Reading

Postedby Michael Burke
Date posted06/20/2020


“We Need to Be Where the Customer Is”: Toward a Sales Process That Includes Everyone
“We Need to Be Where the Customer Is”: Toward a Sales Process That Includes Everyone

Sales of any kind has never been a job for the faint of heart, but like everything else it’s become far more challenging lately. Many customers have been stuck at home for months, unable to just walk into a store or even make connections with their usual sales contacts the way they normally... Continue Reading

Postedby Michael Burke
Date posted06/13/2020


“A Commonality of Spirit”: How a Cancer Center Partners to Help More Patients
“A Commonality of Spirit”: How a Cancer Center Partners to Help More Patients

At ASAP we’re used to talking about all kinds of partnerships: tech industry, cross-industry, biopharma, multipartner ecosystems, and others of many flavors. But what kinds of partnerships are important to a hospital—specifically, a leading cancer center? That will be the subject of a... Continue Reading

Postedby Michael Burke
Date posted06/8/2020


On the Eve of Disruption: Summit Keynote Will Explore How Digital Transformation Affects Nearly Ever
On the Eve of Disruption: Summit Keynote Will Explore How Digital Transformation Affects Nearly Ever

“Disruption,” in addition to being a much-used term in the business press, is a two-edged sword: an exciting prospect if you’re the one doing the disrupting; not so much if your company or industry finds itself being disrupted and forced to scramble and adapt. Some disruptions... Continue Reading

Postedby Michael Burke
Date posted04/7/2020


AI Is Simple—Until It’s Not
AI Is Simple—Until It’s Not

ASAP members, the Q1 2020 edition of Strategic Alliance Quarterly is now in your hands, and we hope you enjoy our feature that examines some of the early tenets emerging around still-nascent artificial intelligence (AI) alliances that now dot all walks of business. Per usual, this blog serves as a... Continue Reading

Date posted03/26/2020


Making Adjustments: ASAP Global Alliance Summit Now in June!
Making Adjustments: ASAP Global Alliance Summit Now in June!

We’ve all had the experience of an unexpected event that suddenly threw a wrench into our alliances or our lives. Depending on the nature of the event, its magnitude, and how close to home it hits, we generally do our best to understand how the landscape has changed, adjust to the... Continue Reading

Date posted03/9/2020