In a world that's rapidly moving from products to outcomes and from bilateral alliances to more complex ecosystem models, strategies and mindsets will need to change too. That's just one of the takeaways from a recent ASAP Collaborative Connection Monthly webinar featuring Greg Sarafin of EY. Continue Reading
Although tech and pharma alliances have some very different nuances, strategic thinking, trust, and conflict resolution are necessary to get that sweet taste of alliance success in either industry. Christina Neary and Alison Handley expanded on these themes in the latest ASAP webinar. Continue Reading
Trust is the foundation of any alliance. You need to build it between and within partner organizations early, and work hard to maintain it over time. Because once it's gone, so goes your alliance, in all likelihood, as was explained in ASAP's latest webinar. Continue Reading
How do you continually improve your partnerships? Don't wait until something is broken to make adjustments, reward the people making improvements, discuss potential changes frequently, and use the ISO 44001 and 56002 standards in combination. The latest Collaborative Connection Monthly explains. Continue Reading
What do your C-level execs want to know? What's the best way to deliver that information? And how do you do it quickly, so as not to waste your senior executive's precious time? Sally Wang, Katherine Kendrick and Drew Quinlan broke it down in ASAP's latest webinar. Continue Reading
Patrick Heffernan and Geoff Woollacott of Technology Research Business, Inc. (TBR) laid out a plan for startups to be better ecosystem partners to the world's largest tech companies in ASAP's latest webinar. Continue Reading
Norma Watenpaugh revealed formal tools that can reduce or optimize the whopping 70% of alliance managers' time spent aligning stakeholders in the latest Collaborative Connection Monthly webinar series. Continue Reading
M&A is cool, sexy, and mysterious...but why should alliance managers care? First, to alleviate the fear factor when M&A rocks their company's world. Second, because they might just be able to contribute constructively to the integration process, and burnish their skills while they're at it. Continue Reading
Even in the hypercompetitive world of tech partnering, it's about more than just revenue. Netting quick, early wins, focusing on and measuring customer and partner success, and opening up more and bigger, better opportunities are all just as important. Continue Reading
Communication is "at the center of everything we do as alliance managers.” It's not just part of a days' work, it's "the whole job." Michael J. Burke led a discussion on the topic between Peggy Taylor, Christina Neary, and Sophie Lismonde as part of ASAP's latest webinar. Continue Reading
The channel may be changing, but it will still play a big role in the world of subscriptions, marketplaces, and ecosystems moving forward. Nellie Scott of SAS and Rob Spee of BeyondTrust outline the skills channel managers need for programs of all maturity levels in the latest ASAP Fireside Chat. Continue Reading
The cup overflowed, and time ran out: not enough time, that is, to get to everyone's questions during the last ASAP Webinar, "Leaning into the Future: Priorities for Biopharma Alliance Professionals." But fear not! Our esteemed panelists provided answers to your burning alliance questions. Continue Reading
