ASAP Webinar

Highlighting topics that are top of mind for alliance professionals.

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The Devil Inside: ASAP Roundtable Explores Internal Stakeholder Alignment Challenges

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Member Resources

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The Devil Inside: ASAP Roundtable Explores Internal Stakeholder Alignment Challenges

What's causing alliance managers to spend 70% of their time aligning stakeholders? competition for resources, organizational silos, lack of clarity on the partnership’s North Star, and changes in executive leadership, to name a few, according to participants in a recent ASAP roundtable. Continue Reading

by Jon Lavietes
09/28/2022


Small Players, Big Deals: How Tech Startups Can Become Better Partners to the Global 500

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Member Resources

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Small Players, Big Deals: How Tech Startups Can Become Better Partners to the Global 500

Patrick Heffernan and Geoff Woollacott of Technology Research Business, Inc. (TBR) laid out a plan for startups to be better ecosystem partners to the world's largest tech companies in ASAP's latest webinar. Continue Reading

by Jon Lavietes
09/1/2022


How to Align Your Alliance Stars

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Member Resources

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How to Align Your Alliance Stars

Norma Watenpaugh revealed formal tools that can reduce or optimize the whopping 70% of alliance managers' time spent aligning stakeholders in the latest Collaborative Connection Monthly webinar series. Continue Reading

by Jon Lavietes
08/10/2022


The Right Stuff for M&A? Alliance Managers Have It!

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Member Resources

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The Right Stuff for M&A? Alliance Managers Have It!

M&A is cool, sexy, and mysterious...but why should alliance managers care? First, to alleviate the fear factor when M&A rocks their company's world. Second, because they might just be able to contribute constructively to the integration process, and burnish their skills while they're at it. Continue Reading

by Michael Burke
07/22/2022


Why Partner? It’s About More Than Money

ASAP Webinar

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Why Partner? It’s About More Than Money

Even in the hypercompetitive world of tech partnering, it's about more than just revenue. Netting quick, early wins, focusing on and measuring customer and partner success, and opening up more and bigger, better opportunities are all just as important. Continue Reading

by Michael Burke
07/18/2022


How Alliance Managers Avoid a Failure to Communicate

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Member Resources

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How Alliance Managers Avoid a Failure to Communicate

Communication is "at the center of everything we do as alliance managers.” It's not just part of a days' work, it's "the whole job." Michael J. Burke led a discussion on the topic between Peggy Taylor, Christina Neary, and Sophie Lismonde as part of ASAP's latest webinar. Continue Reading

by Jon Lavietes
06/23/2022


Fireside Chat Explores How to Keep the Channel Tuned In

ASAP Webinar

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Fireside Chat Explores How to Keep the Channel Tuned In

The channel may be changing, but it will still play a big role in the world of subscriptions, marketplaces, and ecosystems moving forward. Nellie Scott of SAS and Rob Spee of BeyondTrust outline the skills channel managers need for programs of all maturity levels in the latest ASAP Fireside Chat. Continue Reading

by Jon Lavietes
05/5/2022


Leaning into the Future: Your Alliance Questions Answered!

ASAP Publications

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ASAP Webinar

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Leaning into the Future: Your Alliance Questions Answered!

The cup overflowed, and time ran out: not enough time, that is, to get to everyone's questions during the last ASAP Webinar, "Leaning into the Future: Priorities for Biopharma Alliance Professionals." But fear not! Our esteemed panelists provided answers to your burning alliance questions. Continue Reading

by Michael Burke
04/14/2022


Leaning into Asia: ASAP Webinar Reveals How Biopharma Alliance Managers Deal with Current Problems

ASAP Webinar

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Leaning into Asia: ASAP Webinar Reveals How Biopharma Alliance Managers Deal with Current Problems

Know your partner's decision-making process. The best way to handle conflict is to avoid it. Prereads of presentations prior to governance meetings prevent you from arguing in front of your partner. These insights emerged from ASAP's latest webinar on current alliance management trends in Asia. Continue Reading

by Jon Lavietes
04/7/2022


“It’s Up to Us”: How Alliance Professionals Can Solve the Partner Compensation Conundrum

ASAP Publications

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ASAP Webinar

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“It’s Up to Us”: How Alliance Professionals Can Solve the Partner Compensation Conundrum

In a recent ASAP Webinar, two tech partnering insiders spoke of the challenges of shifting business models, the move to the cloud, and above all, changes to partner compensation structures. "Everyone's still trying to figure it out," said one. But alliance pros must help their C-suites solve it. Continue Reading

by Michael Burke
03/31/2022


In Search of Excellence: An Alliance Management Top Five

ASAP Webinar

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In Search of Excellence: An Alliance Management Top Five

How can alliance managers get a little better every day in their constant quest for excellence? Jan Twombly, CSAP, and Jeff Shuman, CSAP, PhD, counted the ways in a recent ASAP webinar. Continue Reading

by Michael Burke
03/23/2022


Getting Better All the Time: Digital Maturity and Alliance Management

ASAP Webinar

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Getting Better All the Time: Digital Maturity and Alliance Management

The state of digital infrastructure dedicated to alliance management still has a ways to go, but it's getting better all the time, according to the leaders of allianceboard. That's good news for alliance professionals seeking to organize, track, and ultimately grow their alliances. Continue Reading

by Michael Burke
02/1/2022