What will prepare you for a career in alliance management, and how do you progress your career once you are in the door? Bob Thompson of PTC and Kevin Little of Novo Nordisk shedded some light in an ASAP webinar last month. Continue Reading
Learn less? Do it the partner's way? Some of the findings from BTD's study on how biotechs can optimize their Big Pharma partnerships may surprise you. Continue Reading
Chris White and Claudia Kuzma of Protiviti revealed the dos and don'ts of ecosystems marketing in the latest ASAP webinar. Continue Reading
In a world that's rapidly moving from products to outcomes and from bilateral alliances to more complex ecosystem models, strategies and mindsets will need to change too. That's just one of the takeaways from a recent ASAP Collaborative Connection Monthly webinar featuring Greg Sarafin of EY. Continue Reading
Although tech and pharma alliances have some very different nuances, strategic thinking, trust, and conflict resolution are necessary to get that sweet taste of alliance success in either industry. Christina Neary and Alison Handley expanded on these themes in the latest ASAP webinar. Continue Reading
Trust is the foundation of any alliance. You need to build it between and within partner organizations early, and work hard to maintain it over time. Because once it's gone, so goes your alliance, in all likelihood, as was explained in ASAP's latest webinar. Continue Reading
How do you continually improve your partnerships? Don't wait until something is broken to make adjustments, reward the people making improvements, discuss potential changes frequently, and use the ISO 44001 and 56002 standards in combination. The latest Collaborative Connection Monthly explains. Continue Reading
What do your C-level execs want to know? What's the best way to deliver that information? And how do you do it quickly, so as not to waste your senior executive's precious time? Sally Wang, Katherine Kendrick and Drew Quinlan broke it down in ASAP's latest webinar. Continue Reading
Patrick Heffernan and Geoff Woollacott of Technology Research Business, Inc. (TBR) laid out a plan for startups to be better ecosystem partners to the world's largest tech companies in ASAP's latest webinar. Continue Reading
Norma Watenpaugh revealed formal tools that can reduce or optimize the whopping 70% of alliance managers' time spent aligning stakeholders in the latest Collaborative Connection Monthly webinar series. Continue Reading
M&A is cool, sexy, and mysterious...but why should alliance managers care? First, to alleviate the fear factor when M&A rocks their company's world. Second, because they might just be able to contribute constructively to the integration process, and burnish their skills while they're at it. Continue Reading
Even in the hypercompetitive world of tech partnering, it's about more than just revenue. Netting quick, early wins, focusing on and measuring customer and partner success, and opening up more and bigger, better opportunities are all just as important. Continue Reading
